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Southwest Airlines – AirTran Airways merger

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Acquisition by Southwest

On September 27, 2010, Southwest Airlines announced it would acquire Orlando-based AirTran Airways for a total cost to Southwest of $1.4 billion. The acquisition would give Southwest a significant presence at many of AirTran’s hubs such as Atlanta (the largest U.S. city without Southwest service), Milwaukee, WI, and expanded service in Baltimore, MD and Orlando, FL. With the merger, Southwest will now have international service to several leisure destinations such as Cancún and Aruba. Southwest will integrate AirTran's fleet of Boeing 717s and Boeing 737-700 series aircraft into Southwest Airlines brand and livery. The airlines plan to have the acquisition completed and finalized within the next two years; until then, operations for both carriers will remain as separate airlines.[1][2][3]

References

  1. ^ "Southwest Agrees to Buy AirTran for $1.4 Billion". Bloomberg BusinessWeek. September 27, 2010. Retrieved September 27, 2010.
  2. ^ Smith, Aaron (September 27, 2010). "Southwest to acquire AirTran". CNN.
  3. ^ [1]