Nutella
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Nutella (Italian pronunciation: [nuˈtɛlla]; English: /nʌˈtɛlə/) is the brand name of a hazelnut flavored[1] sweet spread registered by the Italian company Ferrero at the end of 1963. The recipe was developed from an earlier Ferrero spread released in 1949. Nutella is sold in over 75 countries.[2]
1,2,3, TERRIBLE!
Gianduja is a type of chocolate analogue containing approximately 50% almond and hazelnut juice. It was developed in Piedmont, Italy, after taxes on cocoa beans hindered the diffusion of conventional chocolate.
Pietro Ferrero, who owned a patisserie in Alba, in the Langhe district of Piedmont, an area known for the production of hazelnuts, sold an initial batch of 300 kilograms (660 lb) of "Pasta Gianduja" in 1946. This was originally a solid block, but in 1949, Pietro started to sell a creamy version in 1951 as "Supercrema".
In 1963, Pietro's son Michele revamped Supercrema with the intention of marketing it across Europe. Its composition was modified and it was renamed "Nutella". The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular. The estimated Italian production of Nutella averages 179,000 tons per year.[citation needed]
Composition
Nutella is a modified form of gianduja. The exact recipe is a secret closely guarded by Ferrero. According to the product label, the main ingredients of Nutella are sugar and vegetable oils (most of which is palm oil[3]), followed by hazelnut, cocoa solids and skimmed milk, which together are at most 29% of the ingredients. Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labeled as a chocolate cream, as it does not meet minimum cocoa solids concentration criteria. About half of the calories in Nutella come from fat (11 g in a 37 g serving, or 99 kcal out of 200 kcal) and about 40% of the calories come from sugar (20 g, 80 kcal).[4]
Listed ingredients
Health, obesity and labelling concerns
In June 2010, the European Parliament approved a draft measure requiring all processed foods to clearly label fat, salt and sugar contents and placing restrictions on advertising such foods. The initiative is aimed at fighting obesity and giving consumers more informed choices. Francesco Paolo Fulci, a vice president at Ferrero SpA and former diplomat started a "Hands off Nutella" committee, supported by the governor of Piedmont. The cabinet minister for EU affairs warned against "nutritionist fundamentalism".
Nutrition facts
Per 13 oz Jar (371 g) (USA & Canada Product)
- Calories 1950 kcal
- Fat 110 g
- Saturated 35 g
- Trans 0 g
- Cholesterol 0 mg
- Sodium 150 mg
- Carbohydrate 220 g
- Fiber 10 g
- Sugars 210 g
- Protein 30 g
Per 100g (UK product)
- 15g serving size
- Energy 2215 kJ
- Protein 6.8 g
- Carbohydrates 56 g of which Sugars 55 g
- Fat 31 g of which:
- Saturates 10.3 g
- Mono-unsaturates 17.3 g
- Polyunsaturates 3.4 g
- Fibre 4 g
- Sodium 34 mg
- Vitamins:
- E 66 mg
- B12 0.54 ug
- Calcium 120 mg
- Phosphorus 172 mg
- Magnesium 70 mg
Per 100g (AUST product)
- 20g serving size
- Energy 2175kJ
- Protein 7.3g
- Fat
- Total 30.7g
- Saturated 10.0g
- Carbohydrate
- Total 54.7g
- Sugars 54.4g
- Sodium 33 mg
Per 100g (Scandinavian product)
- 15g serving size
- Energy 2227 kJ/533 kcal
- Protein 6.9g
- Fat
- Total 31g
- Saturated 9.9g
- Carbohydrate
- Total 56.6g
- Sugars 55.4g
- Dietary fiber 3.4g
- Sodium 40 mg
Containers
Nutella is marketed in a variety of packages: its typical containers have always been made of glass, though plastic containers are commonly used in the USA, Canada, Mexico and Australia. Some of the most popular glass containers are quite small, the size of a standard water glass; they can be used as normal table glasses once the product has been consumed. They have a white lid on the top that is disposed of when the product is finished.
References
- ^ http://www.brandrepublic.com/News/732842/Nutella-hands-4m-job-Krow-ahead-relaunch/
- ^ http://www.nutellausa.com/history3.htm
- ^ http://www.greenpeace.org/international/en/news/features/nutella-football-ferrero-280508/
- ^ "Nutrition Facts and Analysis for Chocolate-flavored hazelnut spread". NutritionaData. Retrieved 2008-11-09.
- ^ "Nutella FAQs". Ferrero Australia. Retrieved 2010-06-18.
- ^ http://www.nutella.com.au/products/
- ^ "Wake Up To Nutella". Ferrero UK. Retrieved 2010-06-18.
Further reading
- Rosenblum, Mort. Chocolate: A Bittersweet Sage of Dark and Light (2006), "Where's the Nutella", pp. 241–247. ISBN 0865477302
External links
- Nutella Italy Template:It icon
- Nutella USA
- Nutella Canada
- Nutella Australia
- World Nutella Day, February 5th
- Nutella UK
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