Cookie Jar TV
| File:CookieJarTV.jpg | |
| Type | Saturday morning cartoon block |
|---|---|
| Country | United States |
| Availability | National |
| Owner | DiC Entertainment (2006-2008) Cookie Jar Group (2008-present) |
Launch date | September 16, 2006 (KOL Secret Slumber Party) September 15, 2007 (KEWLopolis) September 19, 2009 (Cookie Jar TV) |
Former names | KOL Secret Slumber Party (2006-2007) KEWLopolis (2007-2009) |
| Affiliation(s) | CBS |
Official website | http://www.cookiejartv.com |
Cookie Jar TV is a three-hour children's programming block on CBS. It launched on September 16, 2006 as KOL Secret Slumber Party, re-branded as KEWLopolis on September 15, 2007 and again as Cookie Jar TV on September 19, 2009. The block replaced Nick Jr. on CBS, which was produced by Viacom's Nickelodeon before CBS and Viacom became two separate companies. The block is owned and programmed by Cookie Jar Entertainment (the successor to block creator DIC Entertainment). As KEWLopolis, the block was a tie-in with a monthly teen magazine, Kewl, which was established in part by DiC in May 2007.
All programming in the block is in compliance with federal "E/I" requirements as mandated by the Federal Communications Commission. Though the block is intended to air on Saturday mornings, like its predecessors, some CBS affiliates choose to tape-delay 30 minutes to an hour of the block to air at a different weekend timeslot (usually on Sunday mornings).
History
After the announcement of the CBS/DIC partnership, the latter announced programming block was originally going to be called CBS's Secret Saturday Morning Slumber Party (or CBS’s Saturday Morning Secret Slumber Party), but was later renamed KOL Secret Slumber Party on CBS after DIC, who produced all of the children's programming for the block, partnered with KOL, the children's area of AOL, which co-produced programming with DIC. AOL managed the programming block's website, and produced public service announcements which aired both on television and online[1] This alliance was what led to the name change for this block, and also because some of the programs were airing on Sundays (depending on the market).
In mid-2007, KOL withdrew sponsorship of the block.[2] Afterwards, CBS and DIC announced a new partnership with American Greetings Corporation to produce the new KEWLopolis, a cartoon block aiming at young female children.
On July 23, 2008, DIC was acquired by the Cookie Jar Group.[3][4] On February 24, 2009, it was announced that CBS renewed its contract with Cookie Jar for another three seasons, through 2012.[5][6] While KEWLopolis was willing to carry Cake and Horseland over from KOL Secret Slumber Party, Cookie Jar TV removed all KEWLopolis programming upon its re-branding on September 19, 2009.[7][8]
Programming
Current programming
The block airs at different times on some CBS stations (some air it on one day, and others split into both weekends). CBS (as with any network) and the block's producers ask viewers to check local listings to find out when the shows air in their area.
Current schedule as of September 18, 2010 (all shows are E/I):[9]
Former programming
- Madeline (reruns of 1993 show) (September 16, 2006 - September 8, 2007)
- Trollz (reruns of 2005 show) (September 16, 2007 - September 12, 2009) (now of Cookie Jar Kids Network
- Care Bears: Adventures in Care-a-Lot (September 15, 2007 - September 12, 2009)
- Horseland (September 16, 2006 - September 12, 2009)
- Strawberry Shortcake (reruns of 2003 show) (September 15, 2007 - September 12, 2009)
- Dance Revolution (September 16, 2006 - September 8, 2007)
- Cake (September 16, 2006 - September 12, 2009; only one season was produced)
- Sushi Pack (November 3, 2007 - September 12, 2009)
- DinoSquad (November 3, 2007 - September 12, 2009)
- Noonbory and the Super Seven (September 19, 2009 - September 11, 2010) (now on Cookie Jar Kids Network)
Tinpo
A series of 34 second-long segments where the characters try to figure out problem in silly ways!
See also
- Cookie Jar Kids Network (Cookie Jar's syndicated children's block)
- Cookie Jar Toons (Cookie Jar's daily children's block on This TV)
References
- ^ DIC, KOL to Produce on CBS, Mediaweek, June 21, 2006
- ^ CBS Blocks Out KEWLopolis, Animation Magazine, August 23, 2007
- ^ "COOKIE JAR AND DIC ENTERTAINMENT TO MERGE, CREATING INDEPENDENT GLOBAL CHILDREN'S ENTERTAINMENT AND EDUCATION POWERHOUSE". Cookie Jar Group. 2008-06-20. Retrieved 2008-12-23.
- ^ "COOKIE JAR ENTERTAINMENT EXPANDS BRAND PORTFOLIO, TALENT AND GLOBAL REACH WITH CLOSING OF DIC TRANSACTION". Cookie Jar Group. 2008-07-23. Retrieved 2008-12-23.
- ^ "CBS Reups With Kids Programmer Cookie Jar". Broadcasting & Cable. February 24, 2009. Retrieved 2009-02-26.
- ^ "CBS RENEWS COOKIE JAR ENTERTAINMENT'S SATURDAY MORNING BLOCK FOR THREE MORE SEASONS". Cookie Jar Group. February 24, 2009. Retrieved 2009-03-25.
- ^ "CBS Sets Lineup for Cookie Jar Block". WorldScreen. September 4, 2009. Retrieved 2009-09-10.
- ^ "Zeroing In". Kidscreen. May 8, 2009. Retrieved 2009-07-14.
- ^ "CBS AND COOKIE JAR ENTERTAINMENT ANNOUNCE THE PREMIERE OF THE NEW ANIMATED E/I-COMPLIANT MUSICAL SERIES, "DOODLEBOPS ROCKIN' ROAD SHOW," ON THE SATURDAY MORNING CHILDREN'S BLOCK, "COOKIE JAR TV," APRIL 3" (Press release). Cookie Jar Group. March 8, 2010. Retrieved 27 March 2010.