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The Time (Dirty Bit)

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"The Time"
Song

"The Time (Dirty Bit)", also known as "The Time (The Dirty Bit)", is a song by American hip hop group The Black Eyed Peas from their sixth studio album, The Beginning. The song was released as the album's lead single on November 5, 2010. The chorus of the song samples "(I've Had) The Time of My Life" from the film Dirty Dancing.

The song has peaked at number four on the Billboard Hot 100 in the US, becoming the group's ninth top ten hit. It peaked at number one in Australia, the United Kingdom, Austria, Belgium, Canada, France, Italy, and New Zealand, while also charting inside the top 10 on most European charts.

Background

After will.i.am tweeted: "Who wants me to drop the new Black Eyed Peas single off The Beginning earlier than we should???"[1] he posted the song on dipdive.com.[2] Group member Fergie noted the song's coincidental relation to Dirty Dancing actress Jennifer Grey's appearance on Dancing with the Stars: "... that song reminds me of [Grey] and Dirty Dancing and that whole time".[3]

Composition

The chorus of "The Time (Dirty Bit)" samples "(I've Had) The Time of My Life", originally performed by Bill Medley and Jennifer Warnes in the 1987 film Dirty Dancing.[4] The song features group members will.i.am and Fergie singing and rapping over a dance and techno beat.[3][5][6]

Plagiarism accusations

The song has been compared to productions made by Canadian producer and disc jockey deadmau5.[7] Deadmau5 responded to the plagiarism accusations on his Facebook account by saying that he had noticed similarities between the song and his remix of "You and I" by Medina: "I so know that highat... and the pattern it was in... so I went to my masters folder, cracked open my instrumental mix of 'You and I' remix thing I did for Medina... and there it was again, staring me in the face". The producer stated he welcomed the usage of sampling in electronic music, "This isn't calling the Black Eyed Peas out at all. This is just another interesting factoid I keep finding about sampling and electronic music".[7]

Critical reception

Simon Vozick-Levinson of Entertainment Weekly praised the song's catchiness, but felt it failed to meet the standards of previous singles "Boom Boom Pow" and "I Gotta Feeling".[8] Franke Previte, who won an Academy Award for co-writing "(I've Had) The Time of My Life", complimented The Black Eyed Peas' sample usage, saying, "It just reconfirms to me that the song is cross-generational. The song has now crossed over to the next generation in a huge way."[9] Willa Paskin of New York, however, criticized the choice of sample and was disappointed with the chorus, feeling it was "shoehorned into the rest of the song".[6] Todd Martens of the Los Angeles Times called "The Time (Dirty Bit)" "the most assertive party song of the year".[10] Digital Spy's Nick Levine gave a review of three stars out of five, disliking the many elements that constituted the song, and was confused at the meaning of "dirty bit".[11] The Independent's Simon Price also criticized the sampling on the track, calling it a low quality attempt to satisfy listeners.[12]

Chart performance

"The Time (The Dirty Bit)" debuted on the Canadian Hot 100 at number eighty-seven the week of November 5, 2010.[13] The song also debuted at number forty on the Billboard Pop Songs chart the next week and has currently peaked at number nineteen.[14] Two weeks later, the song climbed to number one in Canada, the third time the group has achieved this, selling 31,000 downloads that week.[15] The song debuted at the top position on the UK Dance Chart as well as number two in New Zealand.[16][17] While the song debuted at number ten in Australia, it reached number one in its second week.[18] On the singles chart for Ireland abd the Netherlands the song has peaked within the top ten.[19][20] On December 12, 2010, "The Time (Dirty Bit)" climbed 5 places on the UK Singles Chart from its previous highest peak (number 6) to number 1, beating "Whip My Hair" by Willow Smith.

Music video

The will.i.am's head as a cubic television in the music video for "The Time (Dirty Bit)".

The music video for "The Time (Dirty Bit)" was released on November 23, 2010 and was directed by Rich Lee, who had previously directed the video for "Imma Be". It opens with a zoom-in to a city street where, as will.i.am sings the beginning, his head pixellates and transforms into a television screen where Fergie is projected during her solo. The video then cuts to sweaty dancers at an underground nightclub, who, along with the Peas, also variously become pixellated throughout the song. The avatars seen on the cover of the new album 'The Beginning' appear as posters, and the BlackBerry PlayBook appears as pre-release product placement, seen animating them and making special effects in this video.[21][22]

Live performances

The Black Eyed Peas performed "The Time (The Dirty Bit)" at the American Music Awards of 2010 on November 21. Each member wore a futuristic outfit and started off enclosed in a glow-in-the-dark yellow box chamber similar to an elevator, accompanied by dancers with boxes as heads.[10][23] Martens gave it grade of C+, calling it the "oddest set of the night".[10] During the performance, Fergie experienced some trouble when the door to her box remained stuck for a moment.[24] On December 5, the group performed the single live during the semi-final results of season 7 of the British TV singing competition The X Factor.

Track listing

  • Digital download[25]
  1. "The Time (Dirty Bit)" – 5:08
  • German CD single[26]
  1. "The Time (Dirty Bit)" (radio edit) – 4:14
  2. "The Time (Dirty Bit)" (main version)
  • Masterbeat Remixes - EP
  1. "The Time (Dirty Bit) [Dave Aude Remix]"
  2. "The Time (Dirty Bit) [Felguk Remix]"
  3. "The Time (Dirty Bit) [Wideboys Remix]"
  4. "The Time (Dirty Bit) [Afrojack Remix]"
  5. "The Time (Dirty Bit) [Zedd Remix]"

Charts

Release history

See also

References

  1. ^ http://www.themusicnetwork.com/music-news/artists/2010/10/22/black-eyed-peas-drop-new-single/
  2. ^ http://dipdive.com/member/iamwill/blog/25736/
  3. ^ a b Vena, Jocelyn (November 9, 2010). "Fergie Explains Black Eyed Peas' Connection To 'Dirty Dancing' Track". MTV News. MTV Networks. Retrieved November 12, 2010.
  4. ^ "The Black Eyed Peas to Release Brand-New Album — The Beginning — On November 30th, 2010" (Press release). PR Newswire. October 26, 2010. Retrieved November 4, 2010.
  5. ^ Herrera, Monica (October 21, 2010). "Black Eyed Peas Drop New Single, 'The Time'". Billboard. Nielsen Business Media, Inc. Retrieved November 4, 2010.
  6. ^ a b Paskin, Willa (October 21, 2010). "The Black Eyed Peas Commit Crimes Against Dirty Dancing". New York. New York Media Holdings. Retrieved November 4, 2010.
  7. ^ a b Goldberg, Alex (27 November 2010). "Music - News - Black Eyed Peas copy producer deadmau5? - Digital Spy". Digital Spy. Retrieved 27 November 2010.
  8. ^ Vozick-Levinson, Simon (October 22, 2010). "Black Eyed Peas party 'Dirty Dancing' style in 'The Time': Hear their new single now". Entertainment Weekly. Time Inc. Retrieved November 4, 2010.
  9. ^ Anderson, Sara D (October 22, 2010). "Black Eyed Peas, 'The Time (The Dirty Bit)' -- New Song". AOL Radio Blog. AOL. Retrieved November 4, 2010.
  10. ^ a b c Martens, Todd (November 21, 2010). "American Music Awards 2010: Rihanna, Katy Perry, Santana, Ke$ha and all the performances, graded". Los Angeles Times. Eddy Hartenstein. Retrieved November 29, 2010.
  11. ^ Levine, Nick. "Black Eyed Peas: 'The Time (Dirty Bit)'". Digital Spy. Hachette Filipacchi Médias. Retrieved November 20, 2010.
  12. ^ Price, Simon (November 28, 2010). "Album: Black Eyed Peas, The Beginning (Interscope)". The Independent. Independent Print. Retrieved November 29, 2010.
  13. ^ "Nielsen Music: Canadian Update (November 5, 2010)". Nielsen Business Media, Inc. Archived from the original (PDF) on November 4, 2010. Retrieved November 4, 2010.
  14. ^ "Chart Highlights: Holiday, Country Songs & More". Billboard. Nielsen Business Media, Inc. November 22, 2010. Retrieved November 24, 2010.
  15. ^ "Nielsen Music: Canadian Update (November 19, 2010)". Nielsen Business Media, Inc. November 19, 2010. Archived from the original (PDF) on November 17, 2010. Retrieved November 18, 2010.
  16. ^ a b "The Black Eyed Peas – The Time (Dirty Bit)". Top 40 Singles. Retrieved November 17, 2010.
  17. ^ a b "Official Dance Singles Chart Top 40". Official Charts Company. Retrieved November 14, 2010.
  18. ^ a b "The Black Eyed Peas – The Time (Dirty Bit)". ARIA Top 50 Singles. Retrieved November 21, 2010.
  19. ^ a b "Chart Track: Week 46, 2010". Irish Singles Chart. Retrieved November 19, 2010.
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  21. ^ Collins, Leah (November 24, 2010). "New Black Eyed Peas video a spectacular digital voyage". The Vancouver Sun. Kevin D. Bent. Retrieved November 25, 2010.
  22. ^ Lipshutz, Jason (November 24, 2010). "Black Eyed Peas Shapeshift in 'The Time (Dirty Bit)' Video". Billboard. Prometheus Global Media. Retrieved November 25, 2010.
  23. ^ Dinh, James (November 21, 2010). "Black Eyed Peas Give Glow-In-The-Dark AMA Performance". MTV News. MTV Networks. Retrieved November 20, 2010.
  24. ^ Wood, Mikael (November 27, 2010). "Black Eyed Peas go from 'E.N.D.' to 'The Beginning'". Los Angeles Times. Eddy Hartenstein. Retrieved November 29, 2010.
  25. ^ a b "The Time (The Dirty Bit)". Amazon.com. Retrieved November 4, 2010.
  26. ^ a b "The Time/Dirty Bit (2-Track): Black Eyed Peas: Amazon.de: Musik" (in German). Amazon.de. Retrieved 21 November 2010.
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  72. ^ http://www.allaccess.com/top40-rhythmic/future-releases
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