Topspin Media
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Type of site | E-Commerce and Online Marketing |
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| URL | TopspinMedia.com |
Topspin Media (also known as Topspin) is a technology company that provides e-commerce and marketing software & services for artists, their representatives, and their business partners. Its mission is to empower independent artists to build sustainable businesses, and to supply established artists, record labels, and managers with professional-grade tools that allow them to operate successfully in the modern era of the music industry.
History
Topspin was founded by Peter Gotcher (co-creator of ProTools) and Shamal Ranasinghe. In 2007, former Yahoo!Music General Manager Ian Rogers was named CEO of Topspin. The company initially engaged with a small number of clients on a one-on-one basis, gradually adding more artists and new features. In 2008, Topspin was named Indie Visionary of the Year by Billboard magazine. The company has grown to be regarded as one of the leading technology companies in the music industry, and has had a notable presence at industry conferences such as MIDEM and South By Southwest.
Features
Topspin's features include the ability to create and customize an online store, engage in targeted email marketing, and promote one's art through a variety of widgets. Users are able to collect fan email addresses in exchange for a free download, create streaming media players, offer bundles of different products, and sell tickets & fan-club memberships. In 2010, Topspin launched a feature that allowed users to sell tickets with barcodes that could be printed at home and scanned with a custom iPhone app. Topspin releases an updated version of its software nearly every week.
Clients
Topspin serves over three thousand artists including musicians, filmmakers, and authors. Notable clients include:
- David Byrne and Brian Eno (Everything That Happens Will Happen Today)
- Paul McCartney
- Linkin Park
- Eminem
- Beastie Boys
- Arcade Fire
- Trent Reznor
- Atlantic Records artists
- Cooking Vinyl artists