Tía
 | |
| Company type | Private company |
|---|---|
| Industry | Hypermarket Supermarket |
| Founded | 1940 Bogota, Colombia |
| Headquarters | Guayaquil, Ecuador |
| Divisions | Tía Super Tía Multiahorros Ta-Ta |
| Website | SuperTía |
Casa Tía / Tía is a South American supermarket chain founded by Kerel Steuer and Federico Deutsch. Casa Tía / Tía was born in the last century, in the 20's in Czechoslovakia (Prague). The war and its effects, forced the founders to the Americas, beginning operations in Colombia (Bogotá) in 1940, later expanding to Argentina, Peru, Uruguay and Ecuador with great success.
Formats:
Casa Tía stores are divided into three forms of supermarkets:[1]
Tía
Tia supermarkets are located in cities with populations> 25,000 inhabitants.
Super Tía
Super Tía supermarkets are located in cities with populations> 125,000 inhabitants.
MULTIAHORROS
Neighborhood supermarket Format located in Barrios. [2]
The First Store in Ecuador
The first store in Ecuador opened in the city of Guayaquil on November 29, 1960 thereby instituting a new business model unknown at the time, and is located in the downtown area of this city in 217 and Luque Chimborazo.
Ta-Ta
In Uruguay, the Casa Tía division has a different name called Ta-Ta.
On June 13, 1956, Ta-Ta opened its doors for the first time in Uruguay, thereby instituting a new business model unknown at the time.[3]
Online Store
Casa Tía / Tía is addressing the online market trough it's online stores www.tia.com.ec and www.supertia.com.[4]
The sale of the Argentinian division
In 1999, Exxel, a buyout fund backed by American investors, and Promodes, France's second-largest retail chain, bought Casa Tia's Argentinian division for $630 million. The group spent another $600 million over three years to add stores.[5]
Notes
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