Tía
 | |
| Company type | Private company |
|---|---|
| Industry | Hypermarket Supermarket |
| Founded | 1940 Bogota, Colombia |
| Headquarters | Guayaquil, Ecuador |
| Divisions | Tía Super Tía Multiahorros Ta-Ta |
| Website | SuperTía |
Tía S.A is a South American supermarket chain founded by Kerel Steuer and Federico Deutsch. Casa Tía, also known as Tía, was founded in the 1920s in Prague, Czechoslovakia. The Second World War and its effects forced the founders to emigrate to the Americas, beginning operations in Bogotá, Colombia in 1940. Later they expanded to Argentina, Peru, Uruguay and Ecuador with great success.
Formats
Tía stores are divided into the following forms of supermarkets:[1]
Tía
Tia supermarkets are located in cities with populations over 25,000 inhabitants.
Super Tía
Super Tía supermarkets are located in cities with populations over 125,000 inhabitants.
MULTIAHORROS
Neighborhood supermarket Format located in Barrios.
Ta-Ta
In Uruguay, the Casa Tía division has a different name, Ta-Ta. On June 13, 1956, Ta-Ta opened its doors for the first time in Uruguay, thereby instituting a new business model unknown at the time.[2]
Online Store
Casa Tía/Tía is addressing the online market trough its online stores www.tia.com.ec and www.supertia.com.[3]
Tía Colombia
The first store was opened in the city of Bogota in 1940. The business model was a new concept thereby instituting a new business model for the time unknown. That day Casa Tía opened the first department store that forever transformed the pattern of mass market products in Colombia.[4]
Tía Colombia currently has supermarkets in Bogota, Medellin, Bucaramanga, Barranquilla, Cucuta, Sogamoso, Ibague, Facativa, Palmira, and Tunja.[5]
Tía Argentina
The first store was opened in the city of Buenos Aires in 1946 in Suipacha 147, downtown. The business concept was innovative. The originality of the model was to put round shelves like islands for each department. Until then, the retail trade in Argentina was the store, library...[6]
The Sale of Argentinian division
In 1999, Exxel, a buyout fund backed by American investors, and Promodes, France's second-largest retail chain, bought Casa Tia's Argentinian division for $630 million. The group spent another $600 million over three years to add stores.[7]
Tía Uruguay (Ta-Ta)
On June 13, 1956, at the corner of July 18 and Carlos Roxlo, Tía's Uruguayan subsidiary, Ta-Ta SA, opened the first department store in Uruguay thus giving the kickoff to the modernization of the retail store further developing trade and the supermarket industry in Uruguay.
Currently Ta-Ta S.A employs more than 2,300 employees, and has hypermarkets located in the 19 departments of the country.[8]
Tía Ecuador
The first store in Ecuador opened in the city of Guayaquil on November 29, 1960 in the downtown area of this city in 217 and Luque Chimborazo, thereby instituting a new business model unknown at the time.
Tia Ecuador currently has more than 130 hypermarkets in 62 cities and 19 provinces. [9]
References
- ^ "Definición de negocio" (in Spanish). Tía.
- ^ TaTa.
- ^ Official website
- ^ https://www.tia.com.ec/empresa.asp
- ^ http://www.tia.com.co/ciudad.html
- ^ http://www.elargentino.com/nota-14073-El-cuento-de-la-(Casa)-Tia.html
- ^ "Exxel still shopping". Entrepreneur (May 1999).
- ^ http://web.tata.com.uy/uc_13_1.html
- ^ https://www.tia.com.ec/empresa.asp