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It Hurts (Slow)

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"It Hurts"
Song

"Apa (Slow)" (Template:Lang-ko, referred to in English as "It Hurts (Slow)" or simply "It Hurts") is a promotional single from South Korean girl group 2NE1's album To Anyone. The song was produced by e.knock and Sunwoo Jungah. It was first performed on October 31, 2010, with a music video releasing later that night. The song was praised highly for its unique sound.

Background

The song was produced by e.knock and Sunwoo Jungah. It is considered an R&B song.[1] At the album's release, it was praised as one of the best cuts from the album. On September 28, the song was performed live for the first time on Yoo Hee-yeol's Sketchbook. One month later, it was officially confirmed as a follow up promotional single to the original three title tracks.[2]

As a single, it was first performed on Seoul Broadcasting System's The Music Trend on Halloween. The music video was released later that evening, and was themed for Halloween.[1]

Critical reception

"It Hurts (Slow)" was received well.[3] Popular international website AllKpop.com said the song was "like a breath of fresh air," and praised its lack of autotune, differentiating it from the rest of To Anyone.[4] Star News also praised the song for being different than the rest of the album and an entirely different pace.[1]

Chart performance

The song peaked at number four upon release of To Anyone on the Gaon Chart and number six on the monthly chart for September, 2009. The song was used as a promotional single until October 31, though, where it recharted at a peak of nine.[5]

Music video

The music video was directed by Kim Hye-jeong, and starred model Lee Su-hyeok.[6] The video was set on Dara and had a gothic dark theme, due to its release on Halloween night. It shows the girls singing ontop of a roof, with leaves falling down and mist everywhere. It also shows scenes with Dara in her house, brushing her hair, sitting in front of a dining table with a ruined cake on top. As the bridge begins, Dara wishes on a candle that her past love would come back. Her wish came true and he appears. They hug each other but only for a matter of time, as the candle is blown off again. The video ends with Dara shedding tears and just sitting alone in front of the ruined cake.

Credits and personnel

Charts, certifications, and precedence

Weekly charts

Chart (2010) Peak
position
South Korea (Gaon Chart)[5] 4

Monthly charts

Chart (2010) Peak
position
South Korea (Gaon Chart)[5] 6

Yearly charts

Chart (2010) Peak
position
South Korea (Gaon Chart)[7] 30
South Korea Downloads Chart (Gaon Chart)[7] 62
South Korea Streaming Chart (Gaon Chart)[7] 72

References

  1. ^ a b c Mun, Wan-sik (October 31, 2010). "'인기가요' 2NE1, 후속곡 '아파' 첫선 '4人4色'". Star News (in Korean). MoneyToday. Retrieved November 13, 2010. {{cite web}}: Unknown parameter |trans_title= ignored (|trans-title= suggested) (help)
  2. ^ "2NE1 후속곡 아파". YG Life (in Korean). YG Entertainment. October 30, 2010. Retrieved October 29, 2010. {{cite web}}: Unknown parameter |trans_title= ignored (|trans-title= suggested) (help) [dead link‍]
  3. ^ "Rating the Latest Idol Group Comebacks". KBS World. KBS. November 15, 2010. Retrieved November 16, 2010.
  4. ^ "2NE1's "To Anyone" album review!". AllKpop. 6Theory Media. September 9, 2010. Retrieved November 15, 2010.
  5. ^ a b c "Gaon Chart Search: 2NE1". Gaon Chart (in Korean). Korea Music Content Industry Association. Retrieved October 30, 2010.
  6. ^ "2NE1 파격 변신… '아파' 뮤비 공개 인기가요 첫무대". Nate News (in Korean). SK Communications. November 1, 2010. Retrieved November 3, 2010. {{cite web}}: Unknown parameter |trans_title= ignored (|trans-title= suggested) (help)
  7. ^ a b c "2010년 가온차트 부문별 Top 100위". Gaon Chart (in Korean). Korea Music Content Industry Association. February 8, 2011. Retrieved February 11, 2011. {{cite web}}: Unknown parameter |trans_title= ignored (|trans-title= suggested) (help)
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