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A Place for Mom

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A Place for Mom is a privately-held, for-profit senior care referral service based in Seattle, Washington. The company provides information about senior housing and elder care providers to seniors and their families throughout the United States. At the same time it serves as a marketing tool for the thousands of homes and providers to which it refers. It is the largest such service in the nation and has more than 500 employees.

The company refers to assisted living communities, nursing homes, retirement communities, residential care homes, and home care agencies. Each person inquiring is matched with an adviser who completes an assessment of clinical, financial, and geographical needs on the telephone or online. Based on the assessment, the adviser provides general guidance as well as a list of housing or care providers, ideally in accordance with the client's stated needs and preferences. A Place for Mom advisers also provide ongoing support and guidance to the family after the initial consultation. The service is free to families, but advisers are only able to refer homes or providers that reimburse A Place for Mom and who pay for referrals.

A Place For Mom also develops and markets customer relationship management (CRM) software for the senior housing industry. [1]


History

A Place for Mom has been a successful and fast growing startup since it was founded in July 2000. Its founding principle is to provide personal and professional assistance to families in the search of elder care options.[2] In July 2010 a private equity firm, Warburg Pincus, purchased a majority stake of A Place For Mom.[3]

Awards and recognition

In 2007, the company was 71st fastest growing out of 100 top companies in the healthcare industry by Inc 5000.[4] Also in 2007, The company was listed number 239 in Entrepreneur Magazine's Hot 500 list.[5]

In 2008, the company was ranked 66 out of 100 of the fastest growing private companies in the healthcare industry by Inc 5000.[6] Also in 2008, the company was listed 18th on the Deloitte & Touche Technology Fast 50 for Washington State.[7]

Criticism

While the company proudly displays testimonials on its website, A Place For Mom and other elder referral agencies have faced increasing scrutiny for what some critics consider a 'profits over people' mentality.[8]

References

  1. ^ "You've Got Leads". Retrieved 2011-03-28.
  2. ^ "About Us:A Place for Mom". Retrieved 2008-10-04.
  3. ^ "A Place for Mom Sells Majority Stake to Warburg Pincus". Retrieved 2010-07-16.
  4. ^ "A Place for Mom -- Health, inc5000". inc5000. Retrieved 2008-10-04.
  5. ^ "Entrepreneur mgazine's Hot 500 Company Rankings - A Place for Mom Inc". Retrieved 2008-10-04.
  6. ^ "A Place for Mom -- Health, inc5000". inc5000. Retrieved 2008-10-04.
  7. ^ "A Place for Mom Ranks 18th in Deloitte & Touche Technology Fast 50 program". PR Web. Retrieved 2008-12-26.
  8. ^ "Senior-care placement companies scramble to cash in". Retrieved 2011-03-28.
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