Brand rankings of Japanese universities
The Brand rankings of japanese universities (大学ブランドランキング Daigaku Burando Rankingu) is a ranking of the Japanese universities by Nikkei Business Publications, released annually in November.
It is a ranking system which evaluates the universities' power of brand. According to Nikkei BP, BRJU stands on the idea of "How people think", but not the quality or functions of university. Therefore questionnaires are done to third-person groups.[1]
Methodology
It is composed by 49 indicators related to the power of brand. Each indicator was calculated by the result of questionnaires to businesspersons,people who have children and people related to education in a same region of targeted universities. these indicators are related to not only reputation or popularity , but also various recognitions such as a review of HR. Basically the same methodology of corporate brand research is applied to this ranking systems.[1]
It ranks universities in 5 areas, with Greater Tokyo Area, Hokuriku/Tokai Area, Kansai Area, Chugoku/Shikoku Area and Kyushu/Okinawa Prefecture/Yamaguchi Area. Each university is ranked in its own region's rankings, thus there are no national rankings.
Top 10/20 Universities in the BRJU
University rankings in Greater Tokyo Area[1][2]
| Overall Rank 2010 | Overall Rank 2009 | University | Type | Overall Score |
| 1 | 3 | Waseda University | PR | 91.0 (86.1) |
| 2 | 2 | University of Tokyo | NA | 89.6 (89.1) |
| 3 | 1 | Keio University | PR | 84.0 (89.3) |
| 4 | 4 | Sophia University | PR | 74.7 (76.3) |
| 5 | 5 | Hitotsubashi University | NA | 72.0 (73.0) |
| 6 | 6 | Tokyo Institute of Technology | NA | 71.8 (70.3) |
| 7 | 8 | Ochanomizu University | NA | 69.0 (65.3) |
| 8 | 12 | Meiji University | PR | 68.5 (63.6) |
| 9 | 7 | Aoyama Gakuin University | PR | 65.9 (67.2) |
| 10 | 16 | International Christian University | PR | 64.5 (61.3) |
| - | 9 | Tokyo University of Foreign Studies | NA | - (65.1) |
| - | 10 | Chuo University | PR | - (63.9) |
| - | 10 | Gakushuin University | PR | - (63.9) |
| - | 12 | Tokyo University of Science | PR | - (63.6) |
| - | 14 | Rikkyo University | PR | - (62.6) |
| - | 15 | Tsuda College | PR | - (61.6) |
| - | 17 | Yokohama National University | NA | - (61.1) |
| - | 18 | Tokyo Gakugei University | NA | - (59.4) |
| - | 19 | Chiba University | NA | - (59.0) |
| - | 20 | Hosei University | PR | - (58.7) |
University rankings in Kansai Area[3]
| Overall Rank 2010 | Overall Rank 2009 | University | Type | Overall Score |
| 1 | - | Kyoto University | NA | 93.0 |
| 2 | - | Osaka University | NA | 81.7 |
| 3 | - | Doshisha University | PR | 73.1 |
| 4 | - | Kansai University | PR | 68.9 |
| 5 | - | Ritsumeikan University | PR | 68.2 |
| 6 | - | Kobe University | NA | 68.1 |
| 7 | - | Kwansei Gakuin University | PR | 63.9 |
| 8 | - | Kinki University | PR | 59.8 |
| 9 | - | Osaka City University | NA | 59.1 |
| 10 | - | Osaka Prefecture University | NA | 56.5 |
