Baconator
 The Baconator | |||||||||||||||||||||||
| Nutritional value per 1 double sandwich (312 grams) | |||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 970 kcal (4,100 kJ) | ||||||||||||||||||||||
44 g | |||||||||||||||||||||||
| Sugars | 10 g | ||||||||||||||||||||||
| Dietary fiber | 2 g | ||||||||||||||||||||||
60 g | |||||||||||||||||||||||
| Saturated | 26 g | ||||||||||||||||||||||
| Trans | 2.5 g | ||||||||||||||||||||||
62 g | |||||||||||||||||||||||
| |||||||||||||||||||||||
| Other constituents | Quantity | ||||||||||||||||||||||
| Energy from fat | 540 kcal (2,300 kJ) | ||||||||||||||||||||||
| Cholesterol | 235 mg | ||||||||||||||||||||||
| †Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2] Source: www.wendys.com | |||||||||||||||||||||||
The Baconator sandwich is a hamburger sold by the international fast-food restaurant chain Wendy's. It is one of their late-teen–to–young-adult, male-oriented products.[3]
THIS WILL KILL YOU
History
The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerri Anderson.[4] The addition of the product is part of a push to add menu items that appeal to 18-34 year old demographic and expand late night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.[3]
Naming and trademarks
The name Baconator is a federal and international trademark of Wendy's International, for use in the US and internationally. On June 17, 2008, Baconator became a registered federal trademark. As of April 4, 2008, Baconator was an allowed international mark.
The name was created by Strategic Name Development.[citation needed]
Advertising
Commercials for the Baconator feature a middle-aged man in a black and white world, wearing the pigtails of the Wendy's logo, which are colored in red—the only area of color in the scene. A TV jingle with the lyrics "Bacon bacon beef, bacon beef" was composed and performed by songwriter Sean Altman. A later commercial involved a man eating with a lady, ascribing to be a "meatetarian" (a play on the word vegetarian with a meaning similar to carnivore).
As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league.[5] They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers on the internet to win a chance to compete in a halftime CFL contest to build a giant baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore t-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.
See also
References
- ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
- ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). "Chapter 4: Potassium: Dietary Reference Intakes for Adequacy". In Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). pp. 120–121. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. Retrieved 2024-12-05.
- ^ a b "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11.
The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.
- ^ Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11.
The company has improved its marketing, with quirky "red wig" television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.
- ^ Kick for a Million Details
See also
- Burger King's product, the BK Stacker
