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Nando's

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Nando's
Company typePrivate
IndustryCasual dining
GenrePortuguese-Mozambican, Peri Peri chicken
Founded1987, Rosettenville, Johannesburg
FounderFernando Duarte & Robert Brozin
HeadquartersJohannesburg, South Africa
Key people
Fernando Duarte & Robert Brozin
ProductsChicken and related Portuguese cuisine foods
Websitehttp://www.nandos.com/

Nando's is a casual dining restaurant group originating from South Africa with a Portuguese/Mozambican theme. Founded in 1987, Nando's operates in thirty countries on five continents.[1] Nando's specializes in chicken dishes with either lemon and herb, medium, hot or extra hot Peri-Peri marinades (properly known as Galinha à Africana). In some countries, Nando's has other flavour options like mango and lime or Mediterranean.

History

Nando's take-away in Canal Walk Shopping Mall, Cape Town, South Africa

The restaurant began in 1987 when Robert Brozin and Fernando Duarte bought a restaurant called Chickenland in Rosettenville, southern Johannesburg.[2] They renamed the restaurant Nando's after Duarte.[3] The restaurant incorporated influences from former Portuguese colonists from Mozambique, many of whom had settled on the south-eastern side of Johannesburg, after their homeland's independence in 1975.

Food

Nando's specialises in flame-grilled Peri-Peri chicken. The chicken is served in quarters, halves, wholes, and butterfly breasts (UK only). Nando's also serves burgers, pitas, salads, wings and wraps. In some countries, Nando’s sells chicken livers, Espetada (a large stand with a skewer of chicken breast and grilled peppers) and the Cataplana (a chicken and rice dish served in a traditional Portuguese copper dish).[4]

Peri-Peri

Peri-Peri is the Swahili word for the African Bird's Eye chilli, a chilli indigenous to Africa.[dubious – discuss] Nando's products are basted in one of four Peri-Peri flavours. Nando's has published a book about Peri-Peri called Pain and Pleasure – Peri-Peri the contrasts and contradictions of the African Bird's Eye Chilli.[5]

Nando's Sauces

Nando's manufactures a range of sauces which are sold in Nando's restaurants and in supermarkets. They include Peri-Peri sauces, marinades, cooking sauces and a Peri-Peri Essence.[6]

Marketing

In 2010, Advertising Age magazine named Nando's as one of the world's top 30 hottest marketing brands. Other brands included in the list included Facebook, Ikea and BMW.[7]

Global locations

Nando's has locations in Australia, Bangladesh, Bahrain, Botswana, Canada, Cyprus, Fiji, India, Ireland, Kuwait, Lebanon, Lesotho, Malawi, Malaysia, Mauritius, Namibia, New Zealand, Nigeria, Oman, Pakistan, Qatar, Singapore, South Africa, Swaziland, Turkey, UAE, UK, USA, Zambia and Zimbabwe.[8]

Australia

Nando's has been in the Australian marketplace since 1990, when the first restaurant opened in Tuart Hill in Western Australia. There are currently over 200 restaurants in Australia with further growth planned of around three additional sites per month.[9]

Bangladesh

Nando's has been running in Bangladesh since 2007. The first restaurant was opened in Dhanmondi area. It is running there as a franchised business. All of the outlets in Bangladesh sell halal foods. Currently it is operated in the prominent locations of Dhaka and Chittagong.

Canada

Nando's has operated since 1994 in the Canadian market, with stores in the cities of Vancouver, Toronto, Calgary, Kamloops, Ottawa and Victoria.[10]

India

Nando's opened restaurants in India in late 2010.[citation needed] Nando's currently[when?] has full fledged operational restaurants in the southern city of Bangalore and in Chandigarh.[citation needed] The Nando's in Bangalore opened on Friday, 3 December[year missing] and the official press conference and press release/announcement was on Tuesday, 7 December[year missing].[citation needed] Nando's plans to open many more restaurants in India.[11]

Malaysia

There are 33 outlets in Malaysia. and the latest restaurant opend in Queensbay Mall , Penang

Mauritius

There are currently two Nando's restaurants in Mauritius, one at the Trianon Shopping Centre, the other in the centre of Port Louis. A further 7 restaurants are to open within the next 4 years.[12]

Pakistan

Pakistan has seven Nando's outlets, 4 in Karachi, 2 in Lahore and 1 in Islamabad.

Singapore

Nando's opened their first outlet in Singapore on May 9, 2010, located in Bugis Junction. The second outlet located in Tanglin Mall.

Nando's Restaurant at Eat Central, Westfield Merry Hill, England.

United Kingdom

In 1992, Nando's expanded to the United Kingdom, opening its first restaurant in Ealing, London. As of February 2011, Nando's has 233 restaurants located across the UK, with over 65 of those in London.[10][13][14][15]

In 2009, Nando's UK was awarded Three Stars (highest accolade) in the Best Companies Annual Accreditation Awards – the only entrant in the large companies' category to achieve the three star rating.[16][17]

Over 50 of the UK's branches serve Halal certified chicken.

Nando's UK is endorsed by many celebrities in exchange for a 'Black Card' which offers them free Nando's for up to four people at any one time.[18]

United States

Nando's has four restaurants in the Washington, D.C. area, one in Dupont Circle, one in Chinatown, one in Westfield Annapolis, Annapolis, Maryland, and one in Silver Spring, Maryland.

Zimbabwe

There have been[clarification needed] restaurants in Harare, Bulawayo, Old Zimbabwe and Victoria Falls - amongst others. The first of which opened in 1993.[19]

Nando's shop

Nando's has online web stores in Australia, United Kingdom and the USA. Customers can purchase a range of Nando's branded sauces, sprinkles and apparel. Nando's also sells their range of sauces and sprinkles through major supermarkets.

Advertising controversy

Nando's is known in South Africa for its humorous but often controversial adverts. One such television advert from 2000, involved a blind woman being led into a pole intentionally and knocked unconscious by her guide dog, which then proceeded to eat the chicken that the woman had just purchased. This caused an uproar from people who were concerned that the blind would be offended. The South African Advertising Standards Authority called for the withdrawal of the advert. Several blind people were quoted in the media as finding the advert amusing. [citation needed]

In Australia, Nando's ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of illegal immigrants. The detainees had been waging a hunger strike campaign, even resorting to physically sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free". Melbourne's Sphere Advertising, said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable...but we want to evoke a response".[20]

In 2007, there was further controversy in Australia when Nando's aired a sexually explicit advertisement, centered around a family whose mother figure was also a pole dancer. Despite complaints to have it removed, the Advertising Standards Bureau ruled that it did not contain excessive nudity for its M rating.

Most recently they have created a cheeky campaign for their new Tropico Burger with the former football star Warick Capper as the face of the new promotion. Capper asks the question, "Whose buns does the sun shine out of the most? Mine or the Tropico Burger?" They have developed a catalogue of commercials on the Nando's Australia Advertising website.

During the South African national elections of 2009, Nando's made an advert lampooning ANC Youth League president Julius Malema by using a puppet that resembled him. Malema's lawyers sued Nando's and the original advert was removed. However, an altered version was released, with the puppet's face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity.[21]

See also

  • Oporto - An Australian-based Portuguese themed restaurant.
  • TASTE Holdings - A management group in which Chickenland (Pty) Ltd. has significant shareholding

References

  1. ^ http://www.nandos.com/sections.html#Nandos Worldwide
  2. ^ "Nando's Story". Nando's. Retrieved 2 September 2010.
  3. ^ "Nando's, Gunwharf Quays". The News. Portsmouth, UK. 21 April 2006. Retrieved 2 September 2010.
  4. ^ Food "Nando's Food". Nando's. Retrieved 16 September 2010. {{cite web}}: Check |url= value (help)
  5. ^ "Peri Peri". Nando's. Retrieved 16 September 2010.
  6. ^ Grocery Range "Our Grocery Range". Nando's. Retrieved 16 September 2010. {{cite web}}: Check |url= value (help)
  7. ^ "Marketing". Nando's. Retrieved 16 September 2010.
  8. ^ http://www.nandos.com/sections.html#Nandos Worldwide
  9. ^ Nando's Australia website
  10. ^ a b Nando’s blazes into the US, Janine Erasmus, July 17, 2008
  11. ^ http://news.franchiseindia.com/franchise/Nando-s-plans-pan-India-expansion-2713/ Nando’s plans pan India expansion
  12. ^ http://theindependent.mu/2010/11/04/nando%E2%80%99s-in-port-louis-now/ Nando's in Port Louis now
  13. ^ http://www.nandos.co.uk/aboutopening/ABS/About_Nandos.html#nandos=PM-cat_ABS8_tcat_ABS+DCMD-FAM_nandosstory
  14. ^ http://www.nandos.co.uk/aboutopening/ABS/About_Nandos.html
  15. ^ http://www.nandos.co.uk/#nandos=PM-cat_as_tcat_HOME+DCMD-FAM_searchfunctions_fcid_3_id_1_result_blank
  16. ^ http://www.nandos.co.uk/aboutopening/ABS/About_Nandos.html#nandos=PM-cat_ABS5_tcat_ABS+DCMD-FAM_crtv
  17. ^ http://www.bestcompaniesguide.co.uk/company_profile.aspx?CompanySurveyID=39148
  18. ^ [http://www.vouchercodes.co.uk/most-wanted/most-wanted-s-must-have-free-nando-s-black-card-6820.html
  19. ^ Worldwide Welcome to Nando’s. The official worldwide home of Nando’s famous peri-peri chicken. www.nandos.com
  20. ^ "Asylum seekers' plight used to peddle chickens". The Age. Melbourne. 29 July 2002.
  21. ^ http://www.iol.co.za/index.php?from=rss_South%20Africa&set_id=1&click_id=13&art_id=nw20090507105043840C186257
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