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Nintendo DS Lite

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Nintendo DS Lite
ManufacturerNintendo
Product familyNintendo DS
TypeHandheld game console
GenerationSeventh generation era
Units shippedWorldwide: 89.19 million (as of December 31, 2009)[1] (details)
MediaGame Boy Advance cartridge
Nintendo DS Game Card
CPUOne 67 MHz ARM9 and one 33 MHz ARM7
StorageCartridge save, 4 MB RAM
ConnectivityWi-Fi
Online servicesNintendo Wi-Fi Connection
Best-selling gameNintendogs, 22.27 million, all versions combined (as of March 31, 2009)[2]
New Super Mario Bros., 18.45 million (as of March 31, 2009)[2]
PredecessorNintendo DS
SuccessorNintendo DSi (concurrent, redesign)
Nintendo 3DS

The Nintendo DS Lite (ニンテンドーDS Lite, Nintendō Dī Esu Raito) is a dual-screen handheld game console developed and manufactured by Nintendo. It is a slimmer, brighter, and more lightweight redesign of the Nintendo DS, designed to be aesthetically sleeker, while taking styling cues from the Game Boy Advance SP, and to appeal to broader commercial audiences. It was announced on January 26, 2006, more than a month before its initial release in Japan on March 2, 2006 due to overwhelming demand for the original model.[3] It has been released in Australia, North America, Europe, New Zealand, Singapore, and defined regions in South America, the Middle East, and East Asia. As of December 31, 2009, shipments of the DS Lite have reached 89.19 million units worldwide, according to Nintendo.[1]

Launch and Development

A larger model of the DS Lite was an unreleased alternative to the DS Lite.[4] It was ready for mass production but Nintendo decided against its release as sales of the DS Lite were still strong. Instead Nintendo prepared the DSi and released an "XL" version of that console a year later.

This larger DS Lite featured an increased screen size of 3.8 inches (9.7 cm) (slightly smaller than the DSi XL's 4.2-inch (11 cm) screens) and lacked the wide viewing angle of the DSi XL.

Japan

The Nintendo DS Lite was released on March 2, 2006 in Japan, with the suggested retail price of ¥16,800, but due to lack of supply and excessive demand of Nintendo DS systems at retail price following the Nintendo DS Lite's launch in Japan, many Asian electronics distributors raised the retail price of the redesigned handheld console to ¥23,300. On some Japanese auction sites it was being offered for prices as high as ¥40,000.[5] Even though Nintendo managed to release 550,000 units in March 2006[6] (which was above their initial projections),[citation needed] the DS Lite was sold out soon after its launch.[7] The shortage was supposed to be eased after Nintendo released 700,000 Nintendo DS Lites during April 2006; however, retailers in Tokyo sold out yet again by late May 2006.[8] This shortage would last for most of 2006 and 2007[7] with retailers all around the country having permanent ads apologizing for the shortage and announcing the ignorance of when a restock would arrive. When the product arrived, it would sell out within days. Since restocking was erratic, looking for the product often involved several visits to different retailers, and most of the time without finding the product. This was still the case in Japan as of April 25, 2007, with stores turning away potential customers every day and selling out quickly.[9][10]

Australia

The Nintendo DS Lite was released in Australia on June 1, 2006 for A$199.95. It came with a demo for Dr. Kawashima's Brain Training: How Old Is Your Brain?[11] As of mid 2009, the device sells for approximately A$188.00.[12][13]

North America

The Nintendo DS Lite was released on June 11, 2006, for US$129.99 in the United States (as of May 6, 2011, $99.99), and CA$149.99 in Canada.[14]

There have been various reports of North American Target, Wal-Mart, Kmart, and Meijer stores having sold Nintendo DS Lite units as early as May 30, 2006, breaking the official launch date.[15]

On June 12, 2006, GameSpot reported that North American Nintendo DS Lites had sold out at major online retailers, as well as several brick-and-mortar stores.[16]

On June 13, 2006, Nintendo announced that 136,500 units were sold in two days since the DS Lite went on sale in North America, and seemed to be on pace to the 500,000 sold by the original Nintendo DS in its first ten days.[17] Shortly after its launch, the DS Lite was sold out at major US retailers; however, it did not have the same ongoing shortages in the US as it did in Japan through 2006 and 2007.[7]

Europe

The Nintendo DS Lite was officially released in Europe on June 23, 2006, for £99.99 in the UK, 149.99 in the Eurozone. In Finland and Sweden, the DS Lite was released on June 22, 2006, due to Midsummer. In just 10 days, Nintendo announced it had sold 200,000 Nintendo DS Lites in Europe.[18]

On June 12, 2006, Chinese media organization Sina.com reported that a container intended for shipment to Europe was stolen, which contained HK$18 million (US$2.32 million) worth of goods, including black Nintendo DS Lites and games.[19][20] Later, GamesIndustry.biz reported that Nintendo had indeed confirmed that "A number of White DS Lite made for the UK market were stolen in Hong Kong."[21]

South Korea

Nintendo opened its latest subsidiary, Nintendo of Korea, led by Mineo Kouda, on July 20, 2006. The DS Lite is the first console to be released in South Korea by the subsidiary,[22] being released on January 18, 2007 for 150,000.[23] Popular Korean actor Jang Dong-gun and Ahn Sung-ki has been enlisted to help promote the console. Nintendo Korea stated that they have sold more than one million units in the first year of sale with around 1.4 million sold as of April 2008.[24][25]

Hardware

Features

Technical comparison

  • Capable of receiving Wi-Fi signals from other Nintendo DS Lite systems, the original Nintendo DS, Nintendo DSi systems, Nintendo Wii systems, and Wi-Fi access points. WEP encrypted and unencrypted networks are supported. WPA encryption is not supported.[26]

Technical specifications

  • Size: 73.9 millimeters (2.9 inches) tall, 133 millimeters (5.2 inches) broad, 21.5 millimeters (0.85 inches) wide.
  • Top Screen: A backlit, 3.12-inch, transmissive TFT color LCD with 256x192-pixel resolution and .24mm dot pitch, capable of displaying a total of 262,144 colors.
  • Touch Screen: Same specifications as top screen, but with a transparent analog touch screen.
  • Wireless Communication: IEEE 802.11b; wireless range is 30 to 100 feet; multiple users can play certain multiplayer games with one DS game card using DS Download Play.
  • Controls: Touch screen, embedded microphone for voice recognition, A/B/X/Y face buttons, directional control pad, L/R shoulder pads, Start and Select dimples, and Power slider. The stylus is 1 cm longer and 2 mm thicker than the stylus of the original Nintendo DS.
  • Input/Output: Ports for both Nintendo DS game cards and Game Boy Advance game packs, terminals for stereo headphones and a microphone. A removable cover for the Game Boy Advance game pack slot provides added protection from dust and other foreign materials.
  • Other Features: Embedded PictoChat software that allows up to 16 users within local range of one another to chat at once; embedded real-time clock; date, time and alarm; touch-screen calibration. The alarm can only be activated if the power is on.
  • CPUs: Two ARM processors, an ARM946E-S main CPU and ARM7TDMI coprocessor at clock speeds of 67 MHz and 33 MHz respectively.[27]
  • Sound: Stereo speakers providing virtual surround sound, depending on the software.
  • Battery: Lithium ion battery delivering from 15 to 19 hours of play on a three-hour charge; power-saving sleep mode; AC adapter.
  • Languages: English, Japanese, Spanish, French, German, Italian.
  • Repair parts: L-R switches: NKK type SKRTLA available from Mouser and others

Model comparison

Nintendo DS Nintendo DS Lite Nintendo DSi Nintendo DSi XL
Model
An original Nintendo DS

Nintendo DS Lite

An opened clamshell dual-screen handheld device. A camera is embedded in the internal hinge.

Nintendo DSi XL
In production Discontinued Current Current Current
Launch Price ¥15,000
US$149.99
€149.99
£99.99
A$199.95
¥16,800
US$129.99
€149.99
£99.99
A$199.95
¥18,900
US$169.99
€169.99
£149.99
A$299.95
¥20,000
US$189.99
€179.99
£159.99
A$299.95
Weight 275 grams (9.7 oz) 218 grams (7.7 oz) 214 grams (7.5 oz) 314 grams (11.1 oz)
Dimensions 148.7 mm (5.85 in) wide × 84.7 mm (3.33 in) deep × 28.9 mm (1.14 in) high 133 mm (5.2 in) wide × 73.9 mm (2.91 in) deep × 21.87 mm (0.861 in) high 137 mm (5.4 in) wide × 74.9 mm (2.95 in) deep × 18.9 mm (0.74 in) high 161 mm (6.3 in) wide × 91.4 mm (3.60 in) deep × 21.2 mm (0.83 in) high
Display 3.0 in (76 mm), 256 × 192 px 3.25 in (83 mm), 256 × 192 px 4.2 in (107 mm), 256 × 192 px
Backlight On/Off toggle 4 backlight brightness levels 5 backlight brightness levels
Camera None Front and rear-facing 0.3 MP sensors
Wi-Fi Integrated 802.11b (only compatible with WEP or unencrypted networks) Integrated 802.11b/g (may not compatible with WPA/WPA2 in some cases)
Stylus 75 mm (3.0 in) long × 4 mm (0.16 in) wide 87.5 mm (3.44 in) long × 4.9 mm (0.19 in) wide 92 mm (3.6 in) long × 4.9 mm (0.19 in) wide 129.3 mm (5.09 in) long × 10 mm (0.39 in) wide
Game Boy Advance slot Slot on the bottom labeled as SLOT-2 None
Storage Internal 256 kB NAND flash memory Internal 256 MB NAND flash memory
Expandable via SD card slot
Battery 6 to 10 hours
(850 mAh)
15-19 hours on the lowest brightness setting
5-8 hours on the brightest
(1000 mAh)[28]
9-14 hours on the lowest brightness setting
3-4 hours on the brightest
(840 mAh)[29]
13-17 hours on the lowest brightness setting
4-5 hours on the brightest
(1050 mAh)[29]
Memory 4 MB SRAM 16 MB PSRAM
Expandable via Game Boy Advance slot
Processor 67 MHz ARM9 and 33 MHz ARM7 133 MHz ARM9 and 33 MHz ARM7

Sales

Life-to-date number of units shipped
Date Japan Americas Other Total
2006-03-31[30] 0.58 million
-
-
0.58 million
2006-06-30[31] 2.72 million 0.68 million 0.76 million 4.15 million
2006-09-30[32] 4.97 million 2.23 million 1.86 million 9.06 million
2006-12-31[33] 7.89 million 4.84 million 4.60 million 17.33 million
2007-03-31[34] 9.48 million 6.41 million 5.96 million 21.85 million
2007-06-30[35] 11.56 million 8.81 million 8.32 million 28.69 million
2007-09-30[36] 13.16 million 10.73 million 11.04 million 34.93 million
2007-12-31[37] 15.12 million 14.85 million 16.00 million 45.97 million
2008-03-31[38] 15.84 million 17.06 million 18.88 million 51.78 million
2008-06-30[39] 16.42 million 19.78 million 22.53 million 58.72 million
2008-09-30[40] 17.16 million 22.30 million 26.05 million 65.51 million
2008-12-31[41] 17.46 million 26.60 million 31.67 million 75.74 million
2009-03-31[42] 17.63 million 28.80 million 33.51 million 79.94 million
2009-06-30[1] 17.71 million 29.76 million 34.79 million 82.26 million
2009-09-30[43] 17.84 million 30.75 million 35.90 million 84.49 million
2009-12-31[1] 18.01 million 33.51 million 37.67 million 89.19 million

References

  1. ^ a b c d "Consolidated Sales Transition by Region" (PDF). Nintendo. 2009-07-30. Retrieved 2009-07-30.[dead link]
  2. ^ a b "Financial Results Briefing for Fiscal Year Ended March 2009-Supplementary Information" (PDF). Nintendo. 2009-05-08. p. 6. Retrieved 2009-06-23.
  3. ^ Rojas, Peter (2006-02-20). "The Engadget Interview: Reggie Fils-Aime, Executive Vice President of Sales and Marketing for Nintendo". Engadget. Retrieved 2006-06-01.
  4. ^ "DSi XL Was Once DS Lite XL". Retrieved 2010-01-02.
  5. ^ "Yahoo! Japan DS Auctions". Yahoo!. Retrieved 2006-05-23.
  6. ^ Ben Parfitt (2008-12-02). "Japan: DSi sells half a million". Market for Home Computing and Video Games. Retrieved 2008-12-07.
  7. ^ a b c David Radd (2008-11-05). "DSi Sells Out in Japan in Four Days". GameDaily. AOL. Retrieved 2008-12-07.
  8. ^ Danny Choo. "Japan DS Lite". Retrieved 2006-06-11.
  9. ^ "Analyst Predicts Wii Shortages Into 2009". Retrieved 2007-04-26.
  10. ^ "Nintendo Sales Up, but Wii Misses Target". Retrieved 2007-04-26.[dead link]
  11. ^ "Brain Training demo with DS lite launch in Australia". GoNintendo. Retrieved 2009-04-06.
  12. ^ "Game Consoles >> EB Games Australia >> We take games seriously™". Ebgames.com.au. Retrieved 2009-07-21. {{cite web}}: C1 control character in |title= at position 63 (help)[dead link]
  13. ^ "Games, Consoles : JB HI-FI". Jbhifionline.com.au. Retrieved 2009-07-21.
  14. ^ "New Nintendo DS Lites The Way For Mario". Nintendo. 2006-05-04. Archived from the original on 2007-10-12. Retrieved 2006-06-01.
  15. ^ Polybren (2006-05-31). "DS Lite launches early?". GameSpot. Archived from the original on 2007-09-30. Retrieved 2006-05-31. {{cite web}}: Cite has empty unknown parameter: |curly= (help)
  16. ^ Surette, Tim (2006-06-12). "DS Lites up US retailers". GameSpot. CNET. Retrieved 2006-05-31.
  17. ^ "Nintendo news: Nintendo DS continues to dominate portable video games". Nintendo. 2006-06-12. Archived from the original on 2006-06-12. Retrieved 2006-06-14.
  18. ^ "Lite up your life!". Nintendo. Retrieved 2006-06-23.[dead link]
  19. ^ "Robbers steal 18 million worth of NDSL handheld (AP)" (in Chinese). Sina.com. 2006-06-12. Retrieved 2008-01-07.
  20. ^ "$2.32 Million of Black Nintendo DS Lite Gone Missing". Play Gadgets. 2006-06-14. Retrieved 2008-01-06.
  21. ^ Gibson, Ellie (2006-06-19). "Nintendo confirms theft of DS Lite shipment". GamesIndustry.biz. Retrieved 2008-01-06.
  22. ^ "Nintendo Opens Korean Offices". The Wiire. Retrieved 2006-12-22. [dead link]
  23. ^ "Nintendo Korea's DS page". Archived from the original on 2008-02-06.
  24. ^ "Nintendo Korea Press Release". Web.archive.org. 2008-04-14. Archived from the original on 2008-04-14. Retrieved 2010-04-26.
  25. ^ "Wii Launching Conference". Nintendo.co.kr. Retrieved 2010-04-26.
  26. ^ "Nintendo - Customer Service". Retrieved 2007-01-15.
  27. ^ "Nintendo DS/DS lite". What console. Retrieved 2011-02-24.
  28. ^ Nintendo DS Lite - Battery FAQ Nintendo - Consumer Service
  29. ^ a b Nintendo DSi/Nintendo DSi XL - Battery FAQ Nintendo - Consumer Service
  30. ^ "Consolidated financial highlights" (PDF). Nintendo. 2006-06-25. p. 30. Retrieved 2007-04-26.
  31. ^ "Consolidated financial highlights" (PDF). Nintendo. 2006-07-24. Retrieved 2007-01-25.
  32. ^ "Consolidated financial highlights" (PDF). Nintendo. 2006-10-26. p. 28. Retrieved 2007-01-25.
  33. ^ "Consolidated Financial Highlights" (PDF). Nintendo. 2007-01-25. p. 8. Retrieved 2007-01-25.
  34. ^ "Consolidated Financial Highlights" (PDF). Nintendo. 2007-04-26. p. 8. Retrieved 2007-04-26.
  35. ^ "Consolidated Financial Highlights" (PDF). Nintendo. 2007-07-25. p. 8. Retrieved 2007-07-25.
  36. ^ "Consolidated Financial Highlights" (PDF). Nintendo. 2007-10-25. p. 22. Retrieved 2007-10-25.
  37. ^ "Consolidated Financial Highlights" (PDF). Nintendo. 2007-01-24. p. 8. Retrieved 2007-01-24.
  38. ^ "Consolidated Financial Statements" (PDF). Nintendo. 2008-04-24. p. 22. Retrieved 2008-04-24.
  39. ^ "Consolidated Sales Transition by Region" (PDF). Nintendo. 2008-07-30. Retrieved 2008-07-30.[dead link]
  40. ^ "Consolidated Sales Transition by Region" (PDF). Nintendo. 2008-10-30. Retrieved 2008-10-31.[dead link]
  41. ^ "Consolidated Sales Transition by Region" (PDF). Nintendo. 2009-01-29. Retrieved 2008-10-31.[dead link]
  42. ^ "Consolidated Sales Transition by Region" (PDF). Nintendo. 2009-05-01. Retrieved 2009-06-23.[dead link]
  43. ^ "Consolidated Sales Transition by Region" (PDF). Nintendo. 2009-10-29. Retrieved 2009-10-30.[dead link]
Official websites