José Filipe Torres
Jose Filipe Torres is a Design and Branding Consultancy Professional, actually working as CEO at Bloom Consulting. Recognized as one of the world experts in Nation Branding, José has worked several reference European Brands, advised governments of several European Countries and has given conferences all over Europe[1].
Jose spent most of its early life in Estoril, Portugal and in an estate near Ourém, Portugal. Having skipped college, at age of 18 he worked as paper cutter for the Novo Design / Brandia publicity agency in Lisbon where he become interested by the designers work.[1]
One job interview in London earned him a job in Madrid at the American Branding agency Future Brand as Brands Responsible for the Iberian Market. After two years he decided to start his own business.[1]
In 2003 he founded Branding agency, Bloom Consulting in Madrid, Spain, where he actually works as CEO. According to The Economist, this is the third largest enterprise concerning expertise in Nation Branding[2].
In November 2006 José was interviewed by The Economist Magazine for the reference article on Nation Branding "National Branding: A new sort of beauty contest" alongside with Simon Anholt and Wally Olins [3].
External links
- Interview to José Torres, CEO Bloom Consulting
- Portuguese Presidency Enterpreneurship Award
- A portuguese loving Portugal from Spain article from the Portuguese daily newspaper Diario de Noticias.
- Transclusion error: {{En}} is only for use in File namespace. Use {{langx|en}} or {{in lang|en}} instead. How countries compete to look good Article from The Economist
- Bloom Consulting
- A new brand is born Article from the Spanish daily Newspaper El Pais
- Author unknown: "National Branding - The new sort of beauty contest." The Economist, Nov 11th 2006
- Article from the "Nation Branding" Publication about country Branding and the National Serbian Brand]
- Article from the "FORBES Magazine" Publication about country Branding and the USA and Obama Brand]
References
- ^ a b c
"Um português que ama Portugal a partir de Espanha". Diário de Notícias.
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"Prémio Empreendedorismo Inovador na Diáspora Portuguesa". Presidencia Portuguesa.
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"National Branding: A new sort of Beauty Contest". The Economist. 381 (8503). November 9, 2006. ISSN 0013-0613.
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