Excel (gum)

Wrigley's Excel is a line of chewing gum and mints available in Canada since 1991. It is the best selling gum in Canada. The gum currently comes in ten flavours: Tangerine Freeze, Polar Ice, Peppermint, Spearmint, Winterfresh, Chlorophyll, Night Chill, Inferno (cinnamon), Sweet Mint and Citrus Mint. The mints currently come in Peppermint, Spearmint, Winterfresh, and new Mixed Berry. Cinnamon flavour has been discontinued at the same time they introduced the tin boxes. Eclipse is the American version of Excel. The brand advertises using a long-standing tagline "Excel-erate your breath."

Excel Extreme

In January 2006, a sub-brand named "Excel Extreme", with flavors Fuse, Voltage, Charge and Shock, was released, replacing the Excel cherry and lemon flavours. A year later, an American version called Wrigley's 5 was created, but the gum was sold in sticks instead of pellets. The Excel Extreme brand was replaced by Wrigley's 5 in 2008.

Excel White

In June 2008, Wrigley's replaced Freedent Total with Excel White. It is currently available in three flavours : Spearmint, Bubblemint and Winterfresh.

Excel Mist

A Canadian version of Orbit Mist introduced in 2010.

Promotion

During the duration of the Winter Olympics of 2010, each piece of gum had a small edible maple leaf printed on to support the Canadian Olympic Team.