Fruit-tella
Fruittella are chewy sweets similar to Starburst and Chewits. They are made using real fruit juice, natural colours and natural flavours. They are made by the Dutch/Italian company Perfetti Van Melle, which also manufactures Mentos and Chupa Chups.
Fruit Tella Stick Range
Fruittella are sold in 41g sticks in the following flavours:
- Strawberry
- Summer fruits - Orange, Lemon and Strawberry chews
- Blackcurrant
- English Fruits - Blackberry, Raspberry and Pear flavoured chews
- Strawberry Cocktail - Strawberry-Blackcurrant, Strawberry-Lemon and Strawberry Melon chews
- Liquorice & Fruit - half Strawberry/Orange/Lemon chews
- Raspberry Cocktail (now discontinued)
- 2Fruity (released in March 2010)- Strawberry & Banana, Blackcurrant & Apple and Raspberry & Peach flavour chews
- Paul "Fruit-tella" Kinsella (Such a bad man sweet)
Advertisement
Fruittella is known for their advertisement in the United Kingdom which contained spoofs of the songs I'm Too Sexy by Right Said Fred and Let's Talk About Sex by Salt-n-Pepa.
A new advert for 2009, concentrating on the flavours from nature theme, was on UK TV for the school summer holiday period. Another TV advert, based around the Natural flavour and colourings theme, will air in June/July 2011, and will concentrate of the new jsoft jelly bag range (see below).
Fruit Tella Sugar Free
Fruittella released the strawberry flavour chew in a sugar free version called Fruittella Sugar Free and available in a box Format.
Fruit Tella Filled
In 2007 they released a choc-filled Fruittella. The company kept the name Fruittella despite the fact that chocolate is not a fruit[citation needed]. The chocolate Fruitella also exhibited an uncharacteristically hard texture which some members of the public did not favour, leading to a decrease in sales and the eventual demise of the sweet. In 2008, the chocolate variety returned but this time with a softer texture similar in comparison to Fruittella chews. This range has since been discontinued, but included the following flavours:
- Raspberry and Cherry
- Chocolate and Caramel
- Orange and Mango
- Strawberry and Melon
Fruit Tella Crunchies
FRUITTELLA IS A BAD MAN SWEET Fruittella also produces a product called Fruittella Crunchies; these are similar to Mentos or Golia but with an original Fruittela centre.
Fruit Tella Hanging Bags Range
As well as chews, Fruittella have recently launched a range of hanging bags. The range in the UK includes:
- Fruittella Licorice and Fruit - Lemon, strawberry and orange chews with a licorice half. Available in 175g bags.
- Fruittella Summer Fruit - Orange, Lemon and Strawberry chews in a 150g and 250g bagbag.
- Fruittella Chewy Mix - A mixture of orange, lemon, strawberry, apple, pear, raspberry and blackberry flavours. Available in 200g and 250g bags.
- Fruittella Crunchies - Available in a 12 x 3 pack.
- Fruittella Minis - Available in mini-stick format of orange, stawberry and lemon flavours.
- Fruittella 2Fruity - Starwberry & Banana, Blackcurrent & Apple and Raspberry & Peach flavour chews in a 150g bag
- Fruittella Duo Stix - Long flat individually wrapped, twin flavoured (apple and raspberry, Cola & lemon and strawberry & Peach), in a 150g bag.
As of May 2011, the following soft jelly bags were launched in the UK:
- Fruittella Children's Farm - Animal shaped soft jellies in a 150g bag.
- Fruittella Sour Drinks - Sugar coated fizzy sour Lemon, Lime and Orange bottle shaped soft jellies, in 50g and 150g bags.
- Fruittella Happy Jellies - Fruit jellies shaped like faces in a 150g bag.
- Fruittella 1 2 3 - Number shaped fruit flavoured jellies in a 150g bag.
- Fruittella Sealife - Sea life creature shaped jelly sweets. Available in a 50g impulse sized bag only.
External links
- Fruitella Website
- Fruittella advertisements
- Fruittella crunchies[1]