Beats Electronics
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| Company type | Consumer electronics |
|---|---|
| Industry | Audio |
| Founded | 2008 |
| Headquarters | Brisbane, CA |
Key people | Dr. Dre, Jimmy Iovine |
| Products | Headphones Audio equipment, audio accessories |
| Website | beatsbydre.com |
Beats By Dr. Dre is a brand of headphones and loudspeakers created by hip-hop/rap musician Dr. Dre and Interscope-Geffen-A&M Records chairman Jimmy Iovine.[1] There are six versions of the headphones and six versions of the earphones, which are manufactured and distributed under exclusive license by Monster Cable Products. As part of marketing strategy, the headphones often appear in music videos, movies, advertisements and other media. The original are the "Studio" headphones released in 2008, which are an over-the-ear type headphone that incorporate a high-power digital amplifier and powered noise-cancelling requiring the use of 2 AAA batteries to operate.
The very latest headphones from the Beats family are the "Beats Solo HD," a high-definition on-ear headphone, which is available in red, black, or white. The red version is made specifically for Irish musician Bono's Product RED charity group. The red "Studio" headphones will be coming on May, 2011 to Best Buy[citation needed]. There is also the "Pro" model, an over-the-ear DJ headphone which is available in either black or white. The "Pro" is targeted towards the professional market. The "Beatbox" is a compact speaker with both an iPod dock and 3.5mm stereo jack.
There are also two branches of the Beats family. In-ear headphones i.e. iBeats, Tour, Heartbeats By Lady Gaga, DiddyBeats by P. Diddy, JustBeats by Justin Bieber, & PowerBeats by Lebron James, the other being on-ear/over-ear i.e. Studio, Solo/Solo HD/Solo HD (RED), and Pro.
Beats also partnered with HP to launch desktop and notebook computers with high-end audio capabilities.[2] They also partnered with Chrysler Motors to make the 300s with high end audio capabilities.[3] On August 10, 2011 Beats by Dr.Dre was acquired by HTC
Models
- Over-ear headphones
- Studio (Available Red Sox edition; black, red and white models)
- Pro (available in Detox Album Edition; black and white models)
- On-ear headphones
- Solo (matte finishing to color)
- Solo HD (Glossy finish)
- Solo HD Product Red Edition
- JustBeats Solo by Justin Bieber
- In-ear headphones
- Tour (High performance in-ear headphones)
- iBeats (High performance in-ear headphones)
- Justbeats iBeats by Justin Bieber
- Heartbeats by Lady Gaga
- DiddyBeats by Diddy
- PowerBeats by LeBron James
- Loudspeakers
- Beatbox iPod dock connecting available