Crusha
Crusha is a well known brand of milkshake mix sold in the United Kingdom. The brand first appeared in the 1950s and was bought by the sugar processor British Sugar coming under its Silver Spoon retail brand in December 2001.
Crusha is often the milkshake of choice in cafés but is also sold in shops for home mixing in bottles of from 250ml to 1 litre in size. It used to be sold in glass bottles but it has recently[when?] changed to plastic. Crusha is sold in many different flavours of which chocolate, banana, strawberry and raspberry are the most common. Other flavours have also been sold including vanilla, lime, black cherry and pineapple. Two new flavours were released in May 2005: white chocolate and "Wild'n'Fruity". Small bottles of Strawberry, Banana, Chocolate and Raspberry are widely available from supermarkets. The remaining flavours are only available in large bottles from cash & carry or asda stores. Lime crusha is reagarded as something of a 'cult drink' and for a time was not stocked by many shops due to low customer demand. However when Morrison's and Waitrose supermarkets re-introduced Lime Crusha in spring 2010 it rapidly established itself as its highest selling flavour. Joel Veitch has recently[when?] animated two commercials for Crusha featuring singing kittens and crushing cows under bottles. Joel is also known for creating the Quiznos Spongmonkey ads in the United States in 2004. Music for the commercials was provided by Julian Ronnie and Adam Ryan Carter of Mammoth Music. Animator Joel Veitch produced an ad campaign for Crusha that showed cats dancing around bottles of the product, this was banned from television in 2007 after a man from Lowestoft, England produced a recreation with live cats and was arrested after clips of his videos on YouTube drew the attention of a local and national news campaign.
Recently[when?] introduced was a 'Nothing Artificial' version of some of their flavours. In August 2007, after receiving thousands of complaints from dismayed customers about the wildly different taste of the new 'Nothing Artificial' version of Strawberry Crusha, it was confirmed that they would revert to the old recipe. Dissatisfied customers could call the Silver Spoon customer support line and obtain a postal order to buy a new bottle once they were available to buy.
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