Pronto.com
Pronto.com is a price comparison service and a division of Barry Diller's company, IAC/InterActiveCorp. It was introduced in 2006 as a downloadable software application that silently monitors all of a user's activity on a product page, then shows deals from other merchants on the same items, or similar ones, until it finds a better deal. [1]
In 2007, IAC redesigned Pronto.com, to incorporate social networking, into the purchase of goods ranging from clothes, sports equipment and electronics. New features included letting users rate products, interact with others online, write their own reviews and join networks of shoppers with similar tastes. [2] According to Compete.com, a web traffic analysis company, Pronto.com was ranked the 7th fasting moving website for the period of December 2006 to December 2007. [3]
References
- ^ Pssst! You Can Get It Cheaper Over There nytimes.com. 2006-03-27. Retrieved 2011-09-16.
- ^ IAC Tries to Woo Shoppers With Revamped Web Site wsj.com. 2007-09-11. Retrieved 2011-09-16.
- ^ Sink or Swim? The Top Moving Sites Of 2007 Compete.com. 2008-01-17. Retrieved 2011-09-16.