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I Am the Club Rocker

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Untitled

I Am the Club Rocker is the second full-length studio album by Romanian recording artist Inna. It was released on September 19, 2011 and produced by Inna's longtime producing team, Play & Win. The album features a new retro sound and was previously known as Powerless, but Inna personally dismissed the rumor with a tweet.[1] With the release of the new record, Inna has encouraged her fans all over the world to affirm themselves as a Club Rocker, launching a special website dedicated to her fans (http://www.iamtheclubrocker.com/) in order to communicate.[2] The album was described by Play & Win as their best record so far and the whole crew wants to see I Am The Club Rocker atop many charts worldwide.[3]

The first single to be taken off the record was "Sun Is Up", which peaked at number one in Bulgaria, at number two in Romania and France and at number three in Russia. It has also entered the top twenty of the UK Singles Chart, as it debuted at number seventeen and peaked at number fifteen. The second single "Club Rocker" premiered on May 17, 2011 during her concert at Arenele Romane, Bucharest. It was officially released on May 30, 2011 via Los 40 Principales Radio in Spain. It was a moderate success, only peaking at number forty-two in Romania and at number thirty-two in France. "Un Momento", released as the third single from the album, peaked at number twelve on the Romanian Top 100 and has so far reached number forty-five on the French Singles Chart.

In order to promote the album, Inna embarked in a tour through Europe, visiting France, Spain, Germany, Turkey and Romania. The tour is promotionally referenced to as INNA en Concert (French for Inna in concert). The Romanian gig called INNA: Live la Arenele Romane gathered the biggest audience for a Romanian act in its home country since 2003. During early fall 2011, Inna was present in a promo tour trough Mexico where it gathered the most numerous crowd at Six Flags México.

The album was firstly unlocked in Mexico, on August 26, 2011 but it wasn't physically released until September 16, 2011. Since its release, it charted in the Walloon Chart of Belgium at number-fifteen and in the Top 100 Mexico where it debuted weak but following Inna's presence in the country it became the greatest gainer of the week and moved to a new peak of number-eight, becoming Inna's first top ten album there and registering a large increase in units sold, as shown by Asociación Mexicana de Productores de Fonogramas y Videogramas. It was also certified Gold by IFPI in Poland and it performed well in Romania without any official sore-release.

Background and recording

Play & Win, the producers of the record.

Inna firstly announced to work on a new record in June 2010. "Moon Girl" (a track leaked onto the internet on May 23, 2010) and "Sun Is Up" were announced to be featured on the upcoming record. On June 28, Inna posted a video on her YouTube channel containing a teaser of a "Hit Summer Pack" by Play & Win (including two songs featuring Inna: "Sun Is Up" and "Un Momento"). Announced as a single release "Sun Is Up" premiered on Romanian mainstream radio on June 29, 2010 while "Un Momento" later was released on the Spanish Edition of her debut album "Hot". On July 10, 2010, during her performance at the MTV Romania Music Awards, held in Craiova, Inna premiered "Sun Is Up".[4] In April 2011, the second single to be taken off the album was unveiled - "Club Rocker". The single premiered on May 17, during Inna's concert in Bucharest.[3]

At first, the album was planned to be entitled "Powerless",[5] but Inna personally dismissed this rumor, via Twitter.[1] The official name of the record was announced via Facebook. It was unveiled that it will be titled "I Am the Club Rocker", and Inna encourages her fanbase to affirm themselves as CLUB ROCKERS!.[3] A total of almost 3,000 club rockers showed up in less than three days (200 on Twitter and over 2,000 on Facebook).[6] Inna posted on her Facebook wall:

"("I Am the Club Rocker") Is the album that describes me the best. It is made especially for you and together we can make it a number 1!"[3]

"It is very easy to work with an artist such as Inna, because feeling her presence in the studio is always a source of inspiration for us. We thank God for the inspiration, we are sure that this is our best record so far. And, this time we come with new elements in order to improve the sound, and the message is a goad for all those who feel young and always ready for fun. Our expectations are very huge and we hope to outperform ourselves this time."

—Play & Win on working with Inna, during an interview with the Romanian newspaper Evenimentul Zilei.[7]

The record was entirely written and produced by Sebastian Barac, Marcel Botezan and Radu Bolfea (the band Play & Win), in their studios in Bucharest and Constanţa.

The artwork of the album was produced during a photo shoot. The newspaper Libertatea announces that this photo shoot was the most expansive ever to be developed in Romania, with the total costs of over €15,000. It was shot in the Media Pro Pictures studios in Buftea, next to Bucharest. The photo shoot was directed by photographer Eduard Aninaru. Over 50 male and female models were featured in the shooting, which consists of two different images: an uncensored one, leaked onto the internet, and the official artwork of the album "I Am The Club Rocker".[8] In the artwork, Inna stands in the center of a background full of semi-nude male and female models having fun. She wears a summer suit with long boots and a French-like bun.

The album is considered Inna's best and one of the best dance albums a Romanian has ever made yet. It contains twelve distinct song and a bonus remix (a total of thirteen tracks) with three singles already released.

Release and promotion

The album was released on September 19, 2011 in Belgium, Czech Republic, France, Hungary, Mexico, Netherlands, Poland, Romania, Slovakia, Spain and Switzerland.[9] as well as on October 11, 2011 in the United States.[10]

In early 2010, Inna premiered two songs ("Señorita" respectively "No Limit"), one year after the premiere of "July". Later that year, Inna premiered another song - "Moon Girl". All these four song became tracks for "I Am the Club Rocker". Furthermore, the first mentioned and the latter one have all became promotional singles, "No Limit" managing to enter the Romanian Radio Airplay Chart. Inna kept performing "Señorita" during her concerts and performances, using a stripped-down version of "No Limit" as intro. All of the songs received a promotional cover. In the cover for "Señorita" Inna's left side of her face is shown on a blooded-red background. In the cover for "No Limit" Inna, aparently hurt, is fighting with a dinosaur with an X-ray device. In the cover for "July" she appears in bikini with a vintage look later borrowed by Beyoncé Knowles. In the cover for "Moon Girl" Inna is on the top of a car, wearing a futuristic no-top dress and bra.

By the end of 2010, Inna performed a snippet to what was going to be the eighth track of the record — "We're Going In the Club". By then known as "Got Me Goin'" it was predicted that this would be her next single but the rumor was dismissed. Inna performed the songs to all her gigs from November 2010 to March 2011 in a guitar-driven semi-a capela manner, introducing the lines "You got me goin',/I got the feeling that tonight we'll catch the morning/When I'll have you by my side/I'm filled with loving/You turn me up/You take me down/You got me goin' (...)".

Prior to the album's release, Inna unlocked some other tracks off the album. On September 3, Inna uploaded an internet video to "Put Your Hands Up" on to her YouTube account and via Facebook, as the first full-length preview tracks leaked upon the album's release. The video puts together clips of Inna performing for different crowds, for example in France, the United Kingdom or Romania.[11] On September 5, Inna uploaded an internet video to "Endless" on to her YouTube account and via Facebook, as the second full-length preview tracks leaked prior the album's release. "House is Going On" was the last track to be unveiled.

Singles

"Sun is Up" was the first single to be taken from the record. It became a number-one on the Bulgarian Airplay Chart and a number-two on the Romanian Top 100.[12] The song also became one of her most successful songs internationally, peaking at number two in the French Singles Chart and at number three both on the Swiss Singles Chart and the Russian Airplay Chart.[13] In France, though, it was released as a single off the re-edition of her debut album Hot. In the UK, it was released as the fifth and lead single from Hot, a month before the album release. An accompanying music video for "Sun Is Up" was shot in Spain and it was directed by Alex Herron.

"Club Rocker" was released as the second single off "I Am The Club Rocker". It was firstly performed by Inna on May 17, 2011 during her gig in Bucharest. The song was officially released on May 30, 2011. On the same date it was sent to Spanish radio station Los 40 Principales and was available on French iTunes. A remix of the song, which was released on June 20, 2011, features U.S. rapper Flo Rida. The music video's production started in early March and was finished in May 2011. It premiered on Inna's official You Tube Account on June 27, 2011.[14] "Club Rocker" only became a moderate chart success, peaking at number forty-two on the Romanian Top 100 and at number thirty-two on the French Singles Chart.

"Un Momento", a collaboration with Spanish DJ, remix artist and producer Juan Magan, was already available as a bonustrack on the Spanish Edition of Inna's debut album Hot, which was released on September 28, 2010. In 2011, "Un Momento" was released as a remastered version and became part of the tracklist of her second album I Am The Club Rocker!. On July 19, 2011, it was digitally released in France as the third single from the album. After the release of the music video on August 10, 2011, "Un Momento" entered the Romanian Top 100, peaking at number twelve on November 6, 2011.

"W.O.W" was released as a promotional single single in Romania exclusively in order to promote the brand new opening of iTunes Store Romania. It was unlocked on September 4, 2011 for a limited period towards September 6 and it was then removed and finally re-uploaded once with the album's release. A cover for the track was shot in late September on a Romanian beach at the Black Sea shore.

Tour

In order to promote the new material coming up, Inna embarked in a European tour which commenced in France on February 18 and hit Germany, Spain, Turkey and Romania, for the first time in a major venue. The concert tour is entitled INNA en Concert. In late April, Inna asked her fans on Facebook and Twitter where should she go in her previous tour, mentioning Mexico as a place of interest. As a part of the promo tour, Inna premiered INNA: Live la Arenele Romane, a 45-minutes live concert held in Bucharest, Romania. There she performed three songs off "I am the Club Rocker" and managed to gather over 5,000 people in the audience. In September, Inna toured Mexico and appeared in many interviews and Radio coverages. Most notably, during the Six Flags performance she made more than 10,000 people sing along with her most of her songs.

Commercial reception

I Am The Club Rocker became a huge commercial success in Mexico. On September 26, 2011, it debuted on the Mexican Albums Chart at number fifty-three and climbed up forty-five positions to number eight on the following week.[15] It outperformed Inna's previous album Hot which peaked at number fifty-four in March 2011. In Poland, the album was certified Gold by the IFPI. In Belgium, the album entered the top twenty of the Walloon Chart.

Track listing

  • On August 21, 2011, Inna posted the official album's tracklist on her official site.[16]
No.TitleWriter(s)Producer(s)Length
1."Un Momento" (featuring Juan Magan)Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win, Juan Magan3:24
2."Club Rocker" (featuring Flo Rida)Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win3:34
3."House Is Going On"Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win3:16
4."Endless"Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win3:14
5."Sun Is Up"Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win3:44
6."W.O.W."Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win3:09
7."Señorita"Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win3:17
8."We're Going in the Club"Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win3:14
9."July"Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win3:55
10."No Limit"Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win3:26
11."Put Your Hands Up"Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win3:31
12."Moon Girl"Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win3:33
13."Club Rocker" (Play & Win Remix)Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win4:09
Total length:45:33
Deluxe edition bonus tracks
No.TitleWriter(s)Producer(s)Length
14."Un Momento (feat. Juan Magan)" (Tony Zampa Tools Mix)Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win7:24
15."Club Rocker (feat. Flo Rida)" (Da Brozz Remix)Sebastian Barac, Radu Bolfea, Marcel BotezanPlay & Win5:09

Charts

Chart (2011) Peak
position
Belgium Albums Chart (Wallonia)[17] 15
Czech Albums Chart[18] 12
French Albums Chart[19] 23
Mexican Albums Chart[20] 8

Certifications

Country Provider Certification
Poland ZPAV Gold[21]

Release History

Region Date Label
Mexico[9] August 26, 2011 + Mas Label, EMPO
Netherlands[22] September 16, 2011 Spinnin'
Italy[23] September 19, 2011 Do It Yourself
Romania[24] Roton Romania
Germany[25]
Belgium[26] ARS Entertainment
USA[27] September 27, 2011 Ultra Records
Poland[28] September 30, 2011 Roton Romania
France[29] October 24, 2011
Canada[30] Ultra

References

  1. ^ a b "Powerless is not the album's title". Twitter. January 31, 2011. Retrieved 2011-04-09.
  2. ^ "Inna pregateste un nou album" (in Romanian). April 8, 2011. Retrieved 2011-04-08.
  3. ^ a b c d "Inna anunta lansarea unui nou album - "I am the club rocker"" (in Romanian). B24FUN. April 7, 2011. Retrieved 2011-04-08.
  4. ^ "Desfăşurarea Romanian Music Awards" (in Romanian). Libertatea. July 10, 2010. Retrieved 2011-04-08.
  5. ^ "Inna anunta lansarea unui nou album" (in Romanian). April 7, 2011. Retrieved 2011-04-08.
  6. ^ "I Am The Club Rocker". Retrieved 2011-04-09.
  7. ^ Gheorghe, Florin (April 7, 2011). "Inna privește peste umăr la J.Lo" (in Romanian). Evenimentul Zilei. Retrieved 2011-04-08.
  8. ^ "Inna, 15.000 € pentru o şedinţă foto" (in Romanian). Libertatea. April 6, 2011. Retrieved 2011-04-08.
  9. ^ a b "I am the Club Rocker : buy it on iTunes Mexico". iTunes Store, Apple Inc. Retrieved 21/09/2011. {{cite web}}: Check date values in: |accessdate= (help)
  10. ^ "Amazon.com: I Am the Club Rocker: Inna: Music". Amazon.com. Retrieved 17/10/2011. {{cite web}}: Check date values in: |accessdate= (help)
  11. ^ "First full preview track from the next album 'I am the Club Rocker'..." Inna's official facebook account. Retrieved 26/10/2011. {{cite web}}: Check date values in: |accessdate= (help)
  12. ^ "Romanian Top 100". Romanian Top 100. Retrieved 2010-11-08.
  13. ^ "Sun Is Up" (in French). Retrieved 2011-03-08.
  14. ^ "MusicNewsTime.Com - Latest Music News".
  15. ^ "AMPROFON - Albums Top 100" (PDF). AMPROFON. Retrieved 26/10/2011. {{cite web}}: Check date values in: |accessdate= (help)
  16. ^ "INNA :: NEWS/BLOG - INNA - Club Rocker album". Inna's official site. Retrieved 26/10/2011. {{cite web}}: Check date values in: |accessdate= (help)
  17. ^ "Ultratop Belgian Charts". ultratop.be. Retrieved 2011-09-19.
  18. ^ "ČNS IFPI". {{cite web}}: Unknown parameter |accesso= ignored (|access-date= suggested) (help); Unknown parameter |editore= ignored (help)
  19. ^ http://www.chartsinfrance.net/Inna/I-Am-The-Club-Rocker-a112337391.html. {{cite web}}: Missing or empty |title= (help)
  20. ^ "mexicancharts.com - Inna - I Am The Club Rocker".
  21. ^ "ZPAV :: Gold CD". zpav.pl. Retrieved 2011-10-19.
  22. ^ "I am the Club Rocker : buy it on iTunes Netherlands". iTunes Store, Apple Inc. Retrieved 21/09/2011. {{cite web}}: Check date values in: |accessdate= (help)
  23. ^ "Compra "I am the Club Rocker"". Self Distribuzione. Retrieved 21/09/2011. {{cite web}}: Check date values in: |accessdate= (help); External link in |publisher= (help)
  24. ^ "ALBUM: INNA - I AM THE CLUB ROCKER". Tracks.ro. Retrieved 21/09/2011. {{cite web}}: Check date values in: |accessdate= (help); External link in |publisher= (help)
  25. ^ "Verkaufen Sie I am the Club Rocker bei Amazon.de". Amazon.de. Retrieved 21/09/2011. {{cite web}}: Check date values in: |accessdate= (help)
  26. ^ ""I am the Club Rocker" :buy it on iTunes Belgium". iTunes Store, Apple Inc. Retrieved 03/10/2011. {{cite web}}: Check date values in: |accessdate= (help)
  27. ^ "I am the Club Rocker on iTunes US". iTunes Store, Apple Inc. Retrieved 21/09/2011. {{cite web}}: Check date values in: |accessdate= (help)
  28. ^ "I am the Club Rocker - Inna". Empik.com. Retrieved 21/09/2011. {{cite web}}: Check date values in: |accessdate= (help); External link in |publisher= (help)
  29. ^ "iTunes - Musique - I Am the Club Rocker (Deluxe Edition) par Inna". {{cite web}}: Unknown parameter |accesso= ignored (|access-date= suggested) (help); Unknown parameter |editore= ignored (help)
  30. ^ "I AM THE CLUB ROCKER by INNA (CD)". {{cite web}}: Unknown parameter |accesso= ignored (|access-date= suggested) (help); Unknown parameter |editore= ignored (help)
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