Aviva Canada

Aviva Canada Inc.
Industry	Insurance
Headquarters	Canada
Key people	Maurice Tulloch, CEO
Products	Home, Auto, Business Insurance
Number of employees	3,000 (2011)
Website	www.avivacanada.com

Aviva Canada Inc. (Also known as Aviva Canada) is the Canadian arm of UK based Aviva plc. Aviva Canada is the second largest Property & Casualty Insurer in Canada with a market share of 8.7% and Gross Written Premium (GWP) of $3.155B.^[2]

Corporate Responsibility

Carbon Neutral

In 2006, Aviva plc announced that it would try to make all its global operations carbon neutral, including the operation in Canada. It is the first insurer in the world to do this.^[3]

United Way

In December 2005, employees at Aviva Canada raised over $394,000.00 CAD for the united way, which was a 27% increase over their 2004 donation of over $288,000.00 CAD^[4]

Aviva Community Fund

First launched in October 2009, the inaugural Aviva Community Fund asked Canadians to submit their ideas and vote for causes on the competition’s online portal – AvivaCommunityFund.org. Canadians overwhelmingly answered the call, proposing over 2,000 ideas and casting more than two million votes in support of causes from every province and territory. In the end, eight winners were selected and the Aviva Community Fund’s $500,000 pledge was immediately put to work on projects such as building a kitchen at a youth centre in Moose Jaw, constructing much-needed playgrounds in Burnaby and Brantford, and building a lodge at a camp for kids touched by chronic illness in Prince Edward Island.

Building on the success of the 2009 campaign, Aviva Canada is doubling its pledge by offering $1 million to lead, empower and support community initiatives across the country. Whether it’s a project that will help get at-risk youth off the street and back into schools or other ways to extend a helping hand to those in need, the Aviva Community Fund enables all Canadians to not only submit a cause but also become actively involved in making change happen.^[5]

Operating Model

Aviva Canada came to fruition as a result of multiple acquisitions and rebranding, including the rebranding of Pilot Insurance Company and Scottish & York Insurance Co. Ltd. In 2008, the company announced that these companies will now operate as Aviva Pilot and Aviva Scottish & York.^[6]. Other companies in the Aviva Canada group of companies include: Elite Insurance Company (also known as Aviva Elite), Traders General Insurance Company (also known as Aviva Traders) and S&Y Insurance Company.^[7]. The company also has financial ownership of insurance intermediaries including Ontario Insurance Service Limited (OIS), Insurance Agent Service Inc. and Wayfarer Insurance Brokers Limited.^[8]. In April 2009, Aviva Canada announced its agreement to acquire the business of National Home Warranty Group of Companies^[9]

Non Standard Insurance Products

Hole-in-One Insurance

In March 2007, Aviva Canada began to offer "hole-in-one insurance" to organizations that sponsor golf tournaments across Canada.^[10] The Hole-in-One insurance product allows tournament organizers to offer a cash (or equivalent) prize to anyone who makes a hole-in-one on one of the par 3 holes. The product is coupled with an online quoting tool that can provide a quote in less than 15 seconds with coverage limits from $5,000 to $50,000.^[11]

Hybrid Vehicle Discount (Quebec Only)

Effective June 1, 2006 Aviva policyholders in Quebec who drive hybrid vehicles received a 10% discount. ^[12]

Change Insurance

In April 2008, Aviva Canada launched its first advertising campaign with the tagline "Let's Change Insurance". The campaign was created by TAXI Toronto and would reach Canadians at every touch point, using TV, print, online banners, radio and out of home billboards to spread the message.^[13]

The campaign highlighted the companys industry leading "End-to-End Money Back Guranatee" - meaning if an Aviva customer is not satisfied with the service they receive during the entire claims process, Aviva will give them a cheque equal to the value of their annual premium.

In October 2008, Aviva Launched its second campaign aimed around "Straight Answers". According to market research at the time, 58% of Canadians believe that insurers make insurance difficult for the average person to understand.^[14]. The new website allows customers to ask insurance questions anonymously and receive a response from an subject matter expert (SME) in Aviva^[15]. The website also includes the first corporate insurance blog in Canada.

References

External links

[1] ttp://www.canadianunderwriter.ca/issues/ISarticle.asp?aid=1000064877&PC=

[2] ttp://www.lib.uwo.ca/programs/companyinformationcanada/canadianpcinsuranceindustryleaders.html

[3] ttp://www.guardian.co.uk/environment/2006/dec/27/climatechange.climatechangeenvironment

[4] ttp://www.insurance-canada.ca/humanres/community/Aviva-raise-united-601.php

[5] ttp://www.avivacanada.com/press/aviva-community-fund-asks-canadians-million-dollar-question-0

[6] ttp://www.investmentexecutive.com/client/en/News/DetailNews.asp?Id=44058&cat=149&IdSection=149&PageMem=&nbNews=&IdPub=

[7] ttps://www.avivacanada.com/product.php?content=MEMBER_COMPANIES&language=ENGLISH

[8] ttps://www.avivacanada.com/product.php?content=FINANCIAL_OWNERSHIP&language=ENGLISH

[9] ttp://www.insurance-canada.ca/business/canada/2008/Aviva-acquires-National-Home-Warranty-804.php

[10] ttp://www.insurance-canada.ca/poladmin/announce/2007/Aviva-hole-one-insurance-704.php

[11] ttp://www.avivaholeinone.com/

[12] ttp://www.insurance-canada.ca/auto-products/auto-providers/Aviva-hybrid-discount-605.php

[13] ttp://www.insurance-canada.ca/market/canada/2008/Aviva-change-Insurance-Canada-804.php

[14] ttp://www.insurance-canada.ca/market/canada/2008/Aviva-Straight-Answers-811.php

[15] ttp://www.changeinsurance.ca/

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