E-marketing collateral

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Timestamp: 20111202011310 01:13, 2 December 2011 (UTC)
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Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service.

These activities enforced themselves as givens nowadays, common e-marketing collateral include:

Building the e-presence; whether it is a website, blog, microsite or a portal
Search engine marketing, including search engine optimization and search engine registration
Online directories registration
Social media accounts setup and social media optimization