Jump to content

The Lone Hand (magazine)

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by JarrahTree (talk | contribs) at 12:30, 23 December 2011 (References: add). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

The Lone Hand was a monthly Australian magazine of literature and poetry modelled on The London Strand[1] founded in 1907 by J F Archibald and Frank Fox as a sister magazine to The Bulletin.[2] (Archibald had wanted the name Lone Hand for what became The Bulletin[1] but once established had little to do with its running.[3]) It tended to follow the same themes of Australian individuality, mateship and supported the White Australia Policy.

In common with The Bulletin, contributions from the public were solicited and paid for at the 'going rate'. A remarkable innovation was a prize offered to readers who found errors (including typo's) in advertisements and contributions.[2] It also sponsored the first Australian beauty contest in 1908 (after a challenge by the Chicago Tribune) and featured columns by celebrities,[1]

The Lone Hand was an initial success; the first issue (May 1907) of 50 000 copies sold out in three days, the second in one.[1] But two years later, faced with falling circulation (and advertising revenue) mostly due to competition from overseas magazines, Fox instituted radical changes; adding a Women's Section and fashion photography,[4] dropping the price from 1s to 6d and softening the tone of its editorials. In 1914 links with The Bulletin were cut. By 1919 it was larger format, with more articles on higher quality paper. But when the price was raised to 9d, circulation dropped unsustainably. February 1928 was its last issue.[2]

Major contributors included:

Editors were:[2]

Note

Further reading

  • Taylor, Kit (1977). A history with indexes of the Lone hand, the Australian monthly. J.B. Hobbs. ISBN 978-0-9596824-0-3.