OmniPeace
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| Industry | Fashion |
|---|---|
| Founded | June 2007 |
| Founder | Mary Fanaro |
| Headquarters | Los Angeles, California |
Key people | Mary Fanaro |
| Products | Apparel and accessories |
| Website | OmniPeace.com |
OmniPeace is a fashion brand founded in 2007 by Mary Fanaro and based in Los Angeles, California.[1][2] Each year, the brand donates a quarter of its profits to a humanitarian organization.[3] OmniPeace has previously partnered with organizations including Millennium Promise,[4] UNICEF,[5] the Lalela Project,[1] and buildOn.[6]
In 2005, after watching a Live 8 concert, Fanaro had the idea of introducing a food line called "Peace of Chocolate" whose profits would benefit initiatives to end African poverty; she later decided to create a clothing label.[6] Fanaro met with the founder of Millennium Promise and proposed that her idea benefit the charity.[2] Two weeks before OmniPeace opened in June 2007, Fanaro was diagnosed with ovarian cancer, but the brand still launched as planned in New York City and Los Angeles.[7] T-shirts designed by Signorelli were some of the first items that OmniPeace released.[8]
OmniPeace has donated more than $500,000 to help end violence against African women and to educate children. Proceeds have gone towards building schools in Senegal and Malawi through buildOn; they have also supported the construction of City of Joy, a center for abused women in the Democratic Republic of the Congo, through UNICEF and V-Day.[5][6]
OmniPeace clothing has been worn by celebrities such as Lindsay Lohan, Naomi Campbell, Jennifer Aniston, Courteney Cox, Sheryl Crow, Common, David Beckham, Kevin Costner, Casey Affleck, and Peter Facinelli.[2][6][9]
The brand's products are sold online, as well as through major US retailers such as Macy's and Nordstrom, and in smaller boutiques.[1][2] In addition to hats and children's apparel,[7] OmniPeace also sells non-clothing items, including chocolate, jewelry, and handbags.[10]
References
- ^ a b c "Labor Of Love: Clothing Line OmniPeace Exceeds School Construction Goals In Senegal". The Huffington Post. TheHuffingtonPost.com, Inc. February 15, 2011. Retrieved August 26, 2011.
- ^ a b c d Ramberg, JJ (October 15, 2008). "Star Power". Entrepreneur. Entrepreneur Media, Inc. Retrieved August 26, 2011.
- ^ Rippin, Kelly (September 18, 2009). "'Twilight's' Facinelli tweets for a good cause". MSNBC. Retrieved August 26, 2011.
- ^ Cannon, Mae Elise; Perkins, John (2009). Social Justice Handbook: Small Steps for a Better World. InterVarsity Press. p. 265. ISBN 978-0-8308-3715-1.
- ^ a b Garcia, Jennifer (June 12, 2009). "Jennifer Aniston, Courteney Cox Arquette and Sheryl Crow Come Together for the Congo". People. Time Inc. Retrieved August 26, 2011.
- ^ a b c d Blay, Zandile (November 18, 2009). "Jennifer Aniston and Courtney Cox Adore This Designer, And You Will Too". The Huffington Post. TheHuffingtonPost.com, Inc. Retrieved August 26, 2011.
- ^ a b Burch, Andrea D.S. (November 4, 2009). "Peace, Love and Fashion". The Miami Herald. Miami Herald Media Co. p. 1E.
- ^ "Fashion Scoops: No No Notorious ... Givenchy A-OK ... Party All The Time ..." Women's Wear Daily. Fairchild Fashion Group. June 26, 2007. Retrieved August 28, 2011.
- ^ Donahue, Wendy (June 22, 2008). "Give Omnipeace T's a chance". Chicago Tribune. Tribune Company. p. Q6. Retrieved August 26, 2011.
- ^ Stolarz, Kathryn (March 2, 2010). "Student designs, sells bracelets to benefit Africans". The Independent Florida Alligator. Campus Communications Inc. Retrieved August 28, 2011.