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The Weather Cast

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The WeatherCast
CountryUnited States
Ownership
OwnerWeatherNation, LLC/Dish Network

The Weather Cast was a short-lived television channel seen exclusively on Dish Network. The channel was devoted solely to weather forecasts from across the United States and was a direct competitor to NBC Universal, Bain Capital and Blackstone Group's The Weather Channel. The service was owned by Minneapolis-based WeatherNation, LLC.[1] The channel was operated for only four days, setting a record for the shortest time[citation needed] a television channel has been on air.

Background

See also: The Weather Channel#Dish Network carriage dispute

The channel launched on Dish Network channel 213 on May 20, 2010. The next day, on May 21, 2010, Dish Network announced that it would be eliminating The Weather Channel from its lineups in favor of The Weather Cast, citing rights fees (The Weather Channel requested a rate increase from 11 cents per subscriber[2] to 12 cents,[3] a nine percent increase, totalling $140,000 per month for all Dish subscribers) and The Weather Channel's decision to move toward movies and other entertainment programming.[4]

Dish Network and The Weather Channel reached an agreement to continue carriage of The Weather Channel on May 24, 2010,[5] even though Dish's concerns about programming remained only partially addressed (the Friday night movie that was particularly unpopular with viewers was removed, but instead replaced with more entertainment programming). This agreement led to the discontinuation of The Weather Cast, making it one of the shortest-lived television channels in history. The agreement also led to The Weather Channel to produce a local Weatherscan-style weather information channel for Dish Network, as this advisory indicates on The Weather Cast's channel after its demise:

The Weather Cast is no longer available. Coming soon... Your local weather information from Dish Network and The Weather Channel. The most accurate information all the time for your city and region.

At 5:30 P.M. Eastern Time, the screen was replaced with a message saying this:

Coming soon! DISH Network and The Weather Channel are proud to announce the upcoming launch of a new TWC channel dedicated to your localther. Stay uned for the most accurate, up-to-the-minute weather information for your city and region! At this time The Weather Cast is no longer available.

As of June 1, 2010, DISH Network channel 213 was off the air, with no indication when or if the locally-based TWC channel would launch.

References

  1. ^ Weather Channel Gets Dish Deal Done, Avoiding Drop Multichannel News May 24, 2010
  2. ^ Stelter, Brian (2010-05-22). Weather Channel's Move Beyond Forecasts May Be Costly. The New York Times. Retrieved 2010-05-22.
  3. ^ Dish Network is dropping The Weather Channel. The Weather Channel news release (2010-05-20). Retrieved 2010-05-22.
  4. ^ Ovide, Shira (2010-05-21). Dish Network Dropping the Weather Channel. The Wall Street Journal. Retrieved 2010-05-21.
  5. ^ DISH Network and The Weather Channel Reach Agreement The Weather Channel press release May 24, 2010]
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