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Endeavor (company)

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WME
(formerly William Morris Endeavor)
Company typePrivate Partnership
IndustryTalent and Literary Agencies
FoundedNew York, New York, USA (1898)
HeadquartersBeverly Hills, California (USA)
Key people
Ari Emanuel, Co-CEO
Patrick Whitesell, Co-CEO
WebsiteOfficial Website

WME (formerly known as William Morris Endeavor[1] ) is the largest talent agency in the world, with offices in Beverly Hills, New York City, Nashville, London, and Miami. WME represents elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, digital, publishing, lifestyle, and physical production.[2] WME also advises some of the world’s most recognized consumer brands to create "entertainment-based marketing solutions".[3] WME is the result of the 2009 merger of the William Morris Agency with the Endeavor Agency, which combined the oldest talent agency in the world with the newest of the "major" agencies, respectively.[4]

History

Beginnings

In 1898, Mr. William Morris (born Zelman Moses), a German Jewish immigrant to the US, posted a cross-hatch trademark above an office door in New York City - four "X's," representing a W superimposed on an M - and went into business as "William Morris, Vaudeville Agent." By the time WMA formally incorporated in New York State on January 31, 1918, Morris's son William, Jr., and an office boy named Abraham Lastfogel, who, after becoming a talent agent in his own right, had entered into a business partnership with Morris Sr., had joined him as fellow directors of his company.

As silent film grew into widely viewed entertainment, Morris encouraged his clients to experiment in the new medium while the competition stayed with vaudeville. Stars such as Al Jolson, the Marx Brothers, Mae West and Charlie Chaplin helped forge the Agency's dominance in New York and Hollywood. The new medium of radio provided another frontier to explore.

By 1930, Morris had turned over leadership of the agency to his son and Lastfogel. In 1932, five years after his retirement, William Morris Sr. died from heart failure. In the 1930s, the Agency moved from Hollywood and Vine to Canon Drive in Beverly Hills.[5]

1945 to 2000

The William Morris Agency attained further industry dominance with the December 1949 acquisition of the Berg-Allenberg Agency. The senior agent in the motion picture department during the 1950s was Mike Zimring.[6] New clients included Frank Capra, Clark Gable and Judy Garland, joining a roster that already included Sammy Davis, Jr., Milton Berle and Rita Hayworth.

With the arrival of television, WMA recognized a new business paradigm that would eventually make it possible to package stars, producers, writers and show concepts for sale to corporate sponsors, which controlled television's early days. The following decades brought success to scores of WMA clients, including Steve McQueen, Frank Sinatra, Andy Griffith, Marilyn Monroe, Elvis Presley, Katharine Hepburn, Jack Lemmon, Walter Matthau, Kim Novak, Dick Van Dyke and Bill Cosby.

By 1965, WMA's Music Department had emerged as an industry powerhouse, representing, among others, the Rolling Stones, the Byrds, the Beach Boys and Sonny & Cher. Less than 10 years later, in 1973, the Agency's newly established Nashville office provided another significant boost to the operations of William Morris, extending the Agency's reach into country music and beyond.

In the early 1980s, WMA built the William Morris Plaza located at 150 El Camino Drive, directly across the street from its main building at 151 El Camino. In 1989 WMA acquired the Jim Halsey Company, adding performers such as The Oak Ridge Boys, Waylon Jennings and Tammy Wynette.

In 1992, the Agency acquired Triad Artists, marking the largest acquisition of a talent agency in show business history. Some fifty Triad agents joined WMA's corps of talent and literary agents worldwide.

A year after the Triad acquisition, WMA created a Corporate Advisory/New Media Department which evolved into William Morris Consulting (WMC). WMC now operates in a broad spectrum of industry segments, including telecommunications, technology, lodging, gaming, publishing, retail, and consumer products.

In the early '90s, WMA's Literary Department announced the largest book-to-screen deal ever inked when it sold the television rights for "Scarlett," the sequel to Margaret Mitchell's Gone With the Wind. In 2000, WMA acquired The Writers Shop.

Post-2000

WMA's Miami Beach office opened in 2003, and WMA's Shanghai office opened in 2004. In 2007 the Agency expanded its London music operation, underscoring WMA's continued commitment to the international marketplace. Along with the addition of new personnel, the London office moved into the iconic Centre Point Tower.

Today the agency has principal offices in Beverly Hills, New York, Nashville, London and Miami Beach. WME is active in all segments of the entertainment industry, from Motion Pictures, Television, Music and Personal Appearances to Broadway Theatre and Theatrical Touring, Book Publishing, Commercial Endorsements, Sports Marketing and Corporate Consulting, Digital Media and Video Games.

History of the Endeavor Agency

The Endeavor Talent Agency was a Beverly Hills, California based talent and literary agency, representing actors, writers, authors, producers and directors primarily for film and television. Before the merger there were around 5000 employees: 26 partners, another 58 agents, and nearly 200 support staff including executives, trainees, assistants, business affairs and finance/accounting. [citation needed]

In addition to its California headquarters, Endeavor also maintained an office in New York City. In addition to the core areas of film, TV and talent, Endeavor built businesses in publishing, marketing, commercials, licensing, and below-the-line representation.

Endeavor formed when a group of four agents were fired from ICM in 1995 for stealing files: Ari Emanuel, David Greenblatt, Rick Rosen and Tom Strickler. The agency began operations March 30, 1995 (after a midnight departure from ICM) working from an office above Islands Restaurant in South Beverly Hills. [citation needed]

In 1996, Endeavor moved to a new high rise building on Wilshire Boulevard. Three new partners from CAA joined the company: David Lonner, Doug Robinson, and Adam Venit. Lonner's clientele included the feature directors that Endeavor needed to solidify its standing as a full service agency. Robinson and Venit were the first actors' agents; their clients still populate the Endeavor roster: Hank Azaria, Lisa Kudrow, Adam Sandler, and David Spade. [citation needed]

The talent department grew dramatically during the next 8 years, mainly with the addition of Patrick Whitesell. Whitesell led the development of the agency's list of leading men that includes Matt Damon, Ben Affleck, Jude Law, Hugh Jackman, and Christian Bale. On the comedy side, that group helped develop the business including Sacha Baron Cohen, Kevin James, and Charlie Sheen. [citation needed]

In 2003, the agency moved down Wilshire Boulevard. The Beverly Hills Endeavor office was designed by UCLA professor and architect Neil Denari with wall graphics by 2x4 of New York.[7] For this project NMDA Inc., the company of Neil Denari, and associate architect Interior Architects received the 2007 Institute Honor Award for Interior Architecture from the American Institute of Architects (AIA).[8][9][10]

In 2006, Nancy Josephson left ICM after the company went through an ownership change. Endeavor quickly brought in Josephson and her clients -- Friends creators Marta Kauffman and David Crane, Craig Ferguson, Tyra Banks, and director David Frankel. Soon after, ICM agents Matt Solo and Robert Newman joined as well. Solo's roster includes The Shield creator Shawn Ryan. Robert Newman's director list is among the most respected in Hollywood, including: Guillermo Del Toro, Baz Luhrman, Danny Boyle, Martin Scorsese and Robert Rodriguez. [citation needed]

2008 brought four key additions from UTA including talent agents Sharon Sheinwold, Nick Stevens and Lisa Hallerman. Their clients Jack Black, Ben Stiller, Jonah Hill, Jason Lee, Jonathan Rhys Myers, Will Arnett, Amy Poehler, Clark Duke, and more bolstered the agency's comedy department. [citation needed]

William Morris merges with Endeavor

On April 27, 2009 WMA announced its merger with Endeavor Talent Agency.[11] The merger has been widely seen as a takeover by Ari Emanuel and his partners at Endeavor.[12] Following the official announcement of the merger, nearly 100 WMA employees and former board members were let go, with the most widely affected department being Corporate Consulting department. One of those leaving was Jim Wiatt, who came to WMA in 1999 from International Creative Management, where he was Vice-Chairman, in 1999. He had joined WMA as President and Co-Chief Executive Officer, and had risen to Board Chairman.[13] The co-CEOs of the new William Morris Endeavor company are Emanuel and Patrick Whitesell, from Endeavor.

WME Headquarters

The merged company (with the exception of the Music business and some back-office functions) moved into the old Endeavor headquarters on Wilshire Boulevard in Beverly Hills. The company takes up several floors at 9601 Wilshire Boulevard, both above ground and below.

[14]

File:5 endeavor-offices-ph-18-18h-web.jpg

File:5 endeavor-offices-ph-09-9j-web.jpg


The William Morris mailroom

The William Morris agent training program, often referred to as the "mailroom", was established in the 1940s and is well known for its roster of successful alumni. Since the 1970s the program has been replicated at other talent agencies and studios, many of which were headed by former mailroom trainees. Once accepted, trainees rotate through different departments, starting with the mailroom, before becoming a full-time assistant or coordinator. WME's main competitor, Creative Artists Agency, was founded in 1975 by Michael Ovitz, Ron Meyer, William Haber, Michael Rosenfeld, and Rowland Perkins, all former WMA mailroom trainees.[15][16] David Geffen once called the William Morris mailroom as "The Harvard School School of Show Business - only better: no grades, no exams, a small stipend and great placement opportunities." According to Entertainment Weekly, applicants to the William Morris mailroom have better chances of being accepted to Harvard Business School and Columbia Law School.[17]

Current WMA Chairman Norman Brokaw became the first mailboy in the Beverly Hills Mailroom, at age 15.

Notable trainees include:

[16][19][20][21]

Departments

Talent

WME represents the leading actors in the entertainment industry, from Academy Award winners to up and coming talent, including Amy Adams, Ben Affleck, Dianna Agron, Lea Michele,Christian Bale, Javier Bardem, Jack Black, Russell Brand, Steve Carell, Garrett Hedlund, Sacha Baron Cohen, Toni Collette, Kevin Costner, Russell Crowe, Matt Damon, Michael Douglas, Dakota Fanning, Elle Fanning, Tina Fey, Jennifer Garner, Richard Gere, Ricky Gervais, Kelsey Grammer, Jonah Hill, Emile Hirsch, Dustin Hoffman, Anjelica Huston, Hugh Jackman, Kevin James, Diane Keaton, Keira Knightley, Diane Lane, Queen Latifah, Taylor Lautner, Jude Law, John Malkovich, Steve Martin, Frances McDormand, Sienna Miller, Viggo Mortensen, Eddie Murphy, Bill Nighy, Edward Norton, Ellen Page, Robert Pattinson, Tyler Perry, Joaquin Phoenix, Amy Poehler, Adam Sandler, Jason Segel, Ben Stiller, Barbra Streisand, Tilda Swinton, Charlize Theron, John Travolta, Mark Wahlberg, Denzel Washington, Mia Wasikowska, Emma Watson, Forest Whitaker, Larry David, and Catherine Zeta-Jones.[22]

Motion Pictures

WME’s filmmaker clients range from established auteurs to blockbuster filmmakers, including Michael Bay (“Transformers”), Timur Bekmambetov (“Wanted”), Peter Berg (“Hancock”), Danny Boyle (“127 Hours”), Tim Burton (“Alice in Wonderland”), Larry Charles (“Bruno”), Christopher Columbus (“Percy Jackson & the Olympians: The Lightning Thief”), David Cronenberg (“Eastern Promises”), Guillermo Del Toro (“Pan’s Labyrinth”), Tom Dey (“Failure to Launch”), Mike Figgis (“Leaving Las Vegas”), David Frankel (“Marley and Me”), Stephen Gaghan (“Syriana”), Terry George (“Hotel Rwanda”), Ted Griffin (“Ocean’s Eleven”), Nick Hornby (“An Education”), Charlie Kaufman (“Eternal Sunshine of the Spotless Mind”), Shawn Levy (“Date Night”), Baz Luhrmann (“Moulin Rouge!”), James Mangold (“3:10 to Yuma”), McG (“Terminator Salvation”), Adam McKay (“Step Brothers”), Fernando Meirelles (“The Constant Gardner”), Nancy Meyers (“It’s Complicated”), William Monahan (“The Departed”), Michael Moore (“Fahrenheit 9/11”), Mike Newell (“Harry Potter and the Goblet of Fire”), Vadim Perelman ("House of Sand and Fog"), Jason Reitman (“Up In The Air”), Robert Rodriguez (“Sin City”), Walter Salles (“The Motorcycle Diaries”), Martin Scorsese (“The Departed”), Ridley Scott (“Robin Hood”), Bryan Singer (“Valkyrie”), Kevin Smith (“Clerks”), Aaron Sorkin (“The Social Network”), Quentin Tarantino (“Inglourious Basterds”), Gus Van Sant (“Milk”), Matthew Vaughn (“Kick-Ass”), the Wachowski Brothers (“The Matrix” franchise), Michael Winterbottom (“A Mighty Heart”) and Steven Zaillian (“American Gangster”).[23][24][25][26][27][28][29][30][31][32][33][34][35][36][37][38][39][40][41][42][43][44][45]

Independent Films

WME's independent film division, "WME Global," focuses on identifying, packaging and financing feature films derived from and targeted to the worldwide independent community. WME Global, and its predecessor WMA Independent, have been involved in obtaining financing and distribution for more than 100 films since it was established in 1998, including Frozen River, Away from Her, Half Nelson, Thank You for Smoking, The Good Girl, and Monster's Ball.[46][47][48][49][50]

Television

WME represents 49% of broadcast and cable network creators, showrunners and executive producers. WME's Television Department represents the creators, producers, and writers of such scripted shows as Lost, South Park, American Dad!, The L Word, Weeds, Boardwalk Empire, Entourage, The Cosby Show, The Andy Griffith Show, The West Wing, 30 Rock, ER, and The Office, which were packaged by WMA, Endeavor, and WME. The Agency also made Tyler Perry's significant television deals for House of Payne and Meet the Browns. WME's Television Department was the first agency to enter the international format business, bringing Ugly Betty," "Who Wants to be a Millionaire" and "The Office" to the U.S.[51][52][53][54][55][56][57][58][59]

WME was at the forefront of the non-scripted television business, packaging the genre defining, The Real World. Since then WME's clients have helped put together some of the most popular non-scripted programming, including Big Brother, Fear Factor, Hell's Kitchen, The Biggest Loser, American Idol, Top Chef, Dancing with the Stars, and Project Runway. In addition, the Agency represents on-camera stars Lara Spencer, Regis and Kelly, Whoopi Goldberg, Giada de Laurentiis, Chelsea Handler, and Buddy Valastro.[60][61][62][63][64][65][66][67][68][69][70][71][72][73][74]

Music

WME clients received 106 Grammy nominations in 2010 in several categories, including ‘Album of the Year,’ ‘Record of the Year,’ ‘Song of the Year,’ ‘Best Pop Vocal Album,’ ‘Best Rock Album,’ and ‘Best Rap Album.’ In 2010, WME booked over 22,000 music engagements around the world.[75] WME represents clients across many musical genres, including Rock, Pop, Urban, Contemporary, WME. Comedy, Latin, Christian/Gospel, and Adult Contemporary. WME books the most clients of any agency from Billboard's "2009 Money Makers List". WMA clients earned 115 nominations and had 33 wins at the 2009 Grammy Awards - winning the top categories, including Best New Artist, Best Rap Album, Best Pop Album, Best R&B Album, Best R&B Song, and Best Rap Song. WME recently launched WME Electronic to focus on the electronic music market. WME Music Department doubled the size of its London office in 2007, furthering the Agency's focus on the international marketplace.[76][77][78][79]

Theatre

WME’s Theatre Department represents renowned actors, directors, writers and choreographers of such shows as “In the Heights,” “Avenue Q,” “Hair,” “Jersey Boys,” “Next to Normal,” and the revivals of “Fences,” “La Cage aux Folles,” “Guys & Dolls” and “West Side Story.” In 2010, WME clients were nominated for 14 Tony Awards in seven categories.[75]

Literature

WME's Book Department is highly regarded[citation needed] for its roster of award-winning and New York Times bestselling authors, including Sue Monk Kidd (Secret Life Of Bees), Kathy Reichs (Bones), Ann Brashares (The Sisterhood of the Traveling Pants), Jean Kwok (Girl in Translation), Ethan Canin (America, America), Steven D. Levitt & Stephen J. Dubner (Freakonomics), Katherine Howe ('The Physick Book of Deliverance Dane')and Cecily Von Ziegesar (Gossip Girl).

The department is co-headed by Suzanne Gluck and Jennifer Rudolph Walsh. In 2009, top literary agent Eric Simonoff joined legacy William Morris Agency from Janklow & Nesbit Associates, bringing with him 3 Pulitzer Prize-winners, 17 New York Times bestselling authors, and 14 New Yorker contributors. Additionally, Simonoff represents New Yorker itself.

The Agency also helps many of its authors' work make the transition from print to television and film, with such films as The Sisterhood of the Traveling Pants, The Secret Life of Bees, Nick and Norah's Infinite Playlist, and the television series, Bones.[80][81][82][83][84][85]

WME’s literary clients publish over 200 books a year in 40 languages. WME has the largest presence of any agency on the New York Times’ bestseller lists with 103 titles on the list in 2010. In 2010, six WME fiction writers were named to The New Yorker’s “20 Under 40” list – twice the amount of any other agency. WME also helps dozens of clients’ work make the transition from print to television and film every year.[75]

Consulting

WME was the first agency to establish a corporate consulting division, providing entertainment marketing strategies for some of the best known consumer brands. Some of the corporate clients WME represents include General Motors, Hasbro, Starbucks, Swarovski,and Bluefly.com. In one of the biggest product integrations ever, in 2007, then William Morris Agency packaged the General Motors marketing campaign with the Transformers film, creating product placement within the film and commercials featuring elements from the movie.[86][87][88][89]

Athletics

WME also represents a number of high-level athletes and sports properties. WME's clients include Alex Rodriguez, Serena Williams, Kevin Garnett, Magic Johnson, Pele, and Yi Jianlian, and Tim Tebow. The Agency also represents sports leagues such as the NFL and NHL. WME signed the Los Angeles Dodgers in 2008 to help the team secure branding opportunities, including naming rights sponsorships for the team's properties. In 2010, WME announced they would be looking to expand their athletics department. In an attempt to achieve this, they are looking for elite amateur talent. This includes student-athletes who are currently attending public and private high schools and universities/colleges in Canada and the United States. WME advertises that this will give young emerging stars playing baseball, basketball, tennis, golf, hockey, football, swimming, and track-and-field who are truly dedicated to reach for their dreams and become a professional in their respective sports, while getting professional representation.[90][91][92][93][94]

Commercials & Endorsements

WME's Commercials Division is comprehensive, covering commercials, animation, non-performing personal appearances, direct marketing, home shopping, and tour sponsorships. WME has helped its clients partner with such notable brands as Visa, AT&T, Trident Gum, Samsung, Gatorade, Gucci, Mercedes, and Absolut Vodka. In addition, WME's voice-over division is the leading agency for high-profile animation and commercials voice-over work.[95][96][97][98][99][100][101][102]

Lectures

WME's Lecture Division represents a selection of lecturers in a variety of areas, including national and global affairs, the media, business and economics, health and science, humor, and sports and motivation. The Speakers' division also handles lecture opportunities for all of WME's clients across all its divisions.[103]

Branded Lifestyle

In 2007, Board Member and Television Agent Jon Rosen launched the agency's Branded Lifestyle Group, which aims to build multiplatform businesses for personalities and brands in all areas of lifestyle entertainment. The group takes a holistic approach to representation, providing opportunities and strategies for clients across all areas of the company, including television, merchandising, licensing, publishing, and digital distribution. Clients of the Group include Rachael Ray, Andrew Zimmern, John Varvatos, Kelly Ripa, Bobby Flay, Jenna Lyons and J. Crew, Genevieve Gorder, Guy Fieri, Alton Brown, David Bromstad, and other personalities and brands in the food/health & wellness/design/lifestyle world.[104][105]

Partner Companies & Subsidiaries

The Raine Group

The Raine Group is an investment bank specializing in media and entertainment ventures. Raine advises all manners of corporate clients, both buyers and sellers, in entertainment and media. WME is an owner of Raine, and a strategic investor in the firm's $500 million private equity vehicle.[106][107]

RED Interactive Agency

WME is a majority owner of RED Interactive Agency, a top-tier interactive agency based in Santa Monica, California that focuses on digital media, social media, online content, web design, and grassroots marketing.[108][109]

Notable present and past clients

Actors

Filmmakers

Television

Hosts

[64][65][66][67][68][69][70][71][72][73][74][111][112]

Musicians

[113][114][115][116][117][118][119][120]

Sports

[93][94][121]

Companies

[87][122][123][124][125][126]

Politicians

Historical clients

Template:Talent agencies

References

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  104. ^ Salkin, Allen (April 19, 2009). "He's the Man Who Sets the Table". The New York Times. The New York Times. Retrieved 29 March 2011.
  105. ^ "JHRTS-NY Recap: A Conversation with Doug Herzog". HRTS.org.
  106. ^ Lattman, Peter (September 19, 2010). "Ex-Bankers Start Fund to Invest in Media". The New York Times. Retrieved 29 March 2011.
  107. ^ "Ari Emanuel: Agency Killer". AdWeek. Retrieved 29 March 2011.
  108. ^ "RED Interactive Agency". Retrieved 29 March 2011.
  109. ^ "Mark Dowley Out at William Morris Endeavor". AdWeek. Retrieved 29 March 2011.
  110. ^ a b "Official Sprouse Bros Website Representation". Sprousebros.com. Retrieved 2010-07-17.
  111. ^ "Bobby Flay Studio System Page".
  112. ^ "Alton Brown Studio System Page".
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  114. ^ "WMA Urban http://www.caseydonahewband.com/?pg=news&nId=MjI= Roster". {{cite web}}: External link in |title= (help)
  115. ^ "WMA Contemporary Roster".
  116. ^ "WMA Country Roster".
  117. ^ "WMA Adult Contemporary Roster".
  118. ^ "Miranda Cosgrove Studio System Page".
  119. ^ X Japan on ja.wikipedia.org
  120. ^ William Morris Endeavor on ja.wikipedia.org
  121. ^ Fleming, Michael (October 14, 2008). "William Morris Pitches for Dodgers". Variety.
  122. ^ Waxman, Sharon (May 1, 2006). "A Small Step at Starbucks from Mocha to Music". The New York Times.
  123. ^ Graser, Marc (August 28, 2007). "Mark Sacks joins William Morris Agency". Variety.
  124. ^ "William Morris signs Chelsea Football Club". Business Wire. October 7, 2004.
  125. ^ McLean, Thomas (October 25, 2007). "Film industry eyes manga properties". Variety.
  126. ^ Fleming, Michael (February 1, 2006). "WMA skates with the NHL". Variety.
  127. ^ "Condoleezza Rice signs with WMA". {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help) [dead link‍]
  128. ^ Johnson, Ted (January 21, 2009). "WMA Signs Condoleezza Rice". Variety.
  129. ^ Rose, Frank (1996). The Agency: William Morris and the Hidden History of Show Business. HarperCollins. ISBN 0887307493.
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