E-marketing collateral
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 | This article possibly contains original research. (November 2011) |
Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service.
These activities enforced themselves as givens nowadays, common e-marketing collateral include:
- Building the e-presence; whether it is a website, blog, microsite or a portal
- Search engine marketing, including search engine optimization and search engine registration
- Online directories registration
- Social media accounts setup and social media optimization
The e-marketing collateral term was first formulated by LOJINE Consulting
References
E-Marketing Collateral: The Lost Term, Now Found, LOJINE Consulting Blog