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The Breeze (Newbury)

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The Breeze
Broadcast areaWest Berkshire
Frequency105.6 MHz, 107.4 MHz
Programming
FormatAdult Contemporary
Ownership
OwnerCelador
History
First air date
29 May 2000
Links
WebsiteThe Breeze

The Breeze (formerly Kick FM and Newbury Sound) is an Independent Local Radio station serving Newbury and West Berkshire. The station is owned & operated by Celador Radio and is part of The Breeze network of stations. It broadcasts from studios at Eastgate House in Andover.

Originally known as Kick FM, the station began broadcasting full-time on 29 May 2000, although several RSL broadcasts were run beforehand under the 'Kick FM' brand. Another station, NBC FM, run by Bruno Brookes and Keith Chegwin, made a rival application to the Radio Authority to become a full-time station in West Berkshire.

Kick FM was bought by Tindle Radio in 2006, and sold again in August 2009 to Andover Sound. At 7am on Monday 5 October 2009, Kick FM was rebranded as Newbury Sound. In August 2011, both Andover and Newbury stations were sold to Celador Radio.

Newbury Sound was named the South Station of the Year at the 2011 Radio Academy Nations and Regions awards. A month later, programming ended from the station's studios at Bone Lane in Newbury and moved to Andover. Both stations share the same presenters and programming with separate links, news bulletins, station identification and adverts for both areas. Breakfast and weekday drivetime programming is presented from Andover with networked output from Southampton broadcast during off-peak hours.

Re-brand

On 12 March 2012, Celador announced Newbury Sound and Andover Sound would be rebranded as The Breeze, falling in line with an existing network of stations serving South Hampshire and the West of England (Bristol, Somerset and West Wiltshire). Both stations have rebranded on Monday 2 April 2012.[1]

Presenters

News staff

References

  1. ^ "Andover Sound and Newbury Sound to become The Breeze". Radio Today. Retrieved 12 March 2012.