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"Swagger Right"
Song

"Swagger Right" is the third single by R&B girl group RichGirl's upcoming self titled debut album RichGirl. The single was written and produced by Dre & Vidal, and features additional writing from the song featured rappers, Jason Boyd, John Jackson, and William Roberts. The song was released September 28, 2010 on iTunes. "Swagger Right" is credited as the last song officially released by the group before disbanding shortly after.

"Swagger Right" gained mixed reviews from critics, most of whom complimented the group by comparing them to Destiny's Child, but stated that the song comes off a bit weak as a breakthrough single. A music video for the single was shot and directed by Colin Tilley, and was released October 7, 2010 on BET. The video gained acclaim for it's organic setting, and simple scenery.

Background

The song was produced by Dre & Vidal, and features writing from Jason Boyd, Vidal Davis, Andre Harris, John Jackson, William Roberts.[2] The songs original demo was released on a free EP distributed by the girls' official website, and was labeled under it's original title track "Get Ya Swagga Right".[3] Following the groups debut single, "He Ain't wit Me Now (Tho)", it was later announced that "Swagger Right" would be the official second single and would be remixed to feature rapper's Fabolous and Rick Ross for the songs official release.[4] "Swagger Right" was released on American iTunes stores September 29, 2010.[5]

To promote the songs release, the girls would released webisodes on their official website, titled "The Swagger Series," and accumulated up to eleven episodes.[6] The webisodes would include incite from each member in the group about "swag," with "10 Ways To Get Your Swagger Right"[7] and the male perspective on swagger.[8]

Critical reception

File:Destiny's Child Live 3.jpg
The song garnered multiple comparisons to early work from Destiny's Child.[9]

"Swagger Right" garnered mixed to positive reviews from critics, most of which complimented the song as a refreshing outlook on the groups image as RichGirl. Idolator gave the song a positive review, even comparing it to that of Destiny's Child stating "The ladies are finally ready to strut their stuff. 'Swagger Right', featuring Fabolous and Rick Ross, is a slinky new joint that may finally help Richgirls measure up to the hype. Who else hears early Destiny’s Child? Yes, we said it. Harrison is known for tracks that blaze with horns and percussion (see Beyonce’s “Crazy In Love”, Amerie’s “1 Thing”), but here he creates an easy-going groove that lets the ladies shine. Fabolous sounds typically smooth on his verse, but the song begs the question: HOW, exactly does one get their swagger right? We’re thinking you have to do more than hire a swagger coach."[10]

MusicRemedy gave the single three-and-a-half stars out of five, adding that the song sounds "straight off the streets," and later described the song as "tight, "dope" and "phat."[11] Sound-Savvy saw promise in the song, stating that the girls each perform great vocally and that the song shows promise for the girls to have girl-groups re-enter the scene.[12] Julianne Escobedo Shepherd of The Fader gave the single a positive review, describing Fabolous' rap as "delicious" and RichGirl's contribution as not over-done due to the sensuality of the song.[13]

Composition

"Swagger Right" has been described as a little bit street and a whole lotta sexy.[14] In comparison to their first single, "He Ain't wit Me Now (Tho)," the song has a more stripped down sound.[15] The song slithers inside itself, an eerily minimal vacuum of finger snaps and quavering synths. It’s spooky enough that Fabolous is inspired to rap the delicious line "I still turn heads/ poltergeist," and the Richgirls don’t overdo their breathy job, knowing the track’s sensuality is enough.[16]

In a behind the scenes look at "Swagger Right," member Audra described the song and it's lyrics stating "'Swagger Right' our single is basically about us talking to a guy. Cause a lot of times guys come and talk to us and be doing all the wrong things."[17] Brave also commented on the songs lyrics stating "Guys just can't approach like every other day, their needs to be some kind of strategical planning to approach a girl. And most of that strategical planning is to go get their swagger right."[17]

Music video

A music video for the single was directed by Colin Tilley.[18] The videos team was revealed by SeVen in a behind the scenes interview.[17][19] She revealed that Tanisha Scott & Shana were the choreographers for the video, Dave Thomas created the wardrobe, Kim Kimbell was the hair stylist and Mayila was the make-up artist.[17][19] Member Brave described the direction of the video stating "This video is much more organic than the first one. You really get to see Brave, you get to see Seven, you get to see Lyndriette, Audra, who we really are. If you were to take us in a hotel room on a Friday night or at the house and just put a camera in, this is the video you would catch."[18][19] Following it's premiere, the songs video was added to the girls' official website with a statement from the group "Its an instant-classic, making sure the torch has been passed from the classic girl groups of the 90's on to the new classic girl group."[20]

The video premiered October 7, 2010 on BET's 106 & Park.[21] The video begins as the girls snap their fingers to the songs beat, each giving their own introduction. As Fabolous begins his verse, RichGirl and the featured rapper are seen on a spray-painted staircase throughout his verse.[18] As the video continues, the girls continue to perform a choreographed dance throughout different scenes of the grungy factory, including a spotlit scene against a wall and a grungy room with light fans in the background. During Rick Ross' verse, he is shown with RichGirl member Brave and Audra in the middle of a room surrounded by police caution tapes. The video ends with scenes of the entire video pieced together.

On the day of its premiere, Rap-Up described the video as "organic," agreeing with member Brave on her own statement of the video.[21] The Prophet Blog gave the video a positive review, stating "Looking oh so fresh ‘n’ clean, the four ladies of Richgirl deliver the obligatory B-girl posturing and fly poses that come with all R&B videos. There’s poppin’, lockin’, droppin’, struttin’, grindin’ and weave slingin’ galore, which only ever stops long enough for Fabolous and Rick Ross to drop their guest verses before fading into the background and letting the ladies get back to doing what they do best."[22]

Chart performance

The song debuted on the Billboard Hot R&B/Hip-Hop at number 91.[23] During its second week the song went up to number seventy-two.[24]

Chart (2010) Peak
position
Billboard Hot R&B/Hip-Hop Songs[25] 72

References

  1. ^ "Swagger Right (feat. Fabolous & Rick Ross) - Single by Richgirl - Download Swagger Right (feat. Fabolous & Rick Ross) - Single on iTunes". Itunes.apple.com. 2010-09-28. Retrieved 2011-02-06.
  2. ^ a b http://repertoire.bmi.com/title.asp?blnWriter=True&blnPublisher=True&blnArtist=True&keyid=11024786&ShowNbr=0&ShowSeqNbr=0&querytype=WorkID
  3. ^ "FREE RICHGIRL EP For Download | The Official Rich Girl Site". Myrichgirl.com. Retrieved 2011-02-06.
  4. ^ Login or register to post comments (2010-09-28). "RichGirl's New Single "Swagger Right" is Available Now! [VIDEO] | The Official Rich Girl Site". Myrichgirl.com. Retrieved 2012-04-20.
  5. ^ "iTunes - Music - Swagger Right (feat. Fabolous & Rick Ross) - Single by Richgirl". Itunes.apple.com. 2010-09-27. Retrieved 2012-04-20.
  6. ^ ""The Swagger Series" Episode 11 With Dr. Brave Swagger [VIDEO] | The Official Rich Girl Site". Myrichgirl.com. Retrieved 2012-04-20.
  7. ^ Login or register to post comments (2010-08-18). ""The Swagger Series" Episode 7 With Dr. Se7en Swagger | The Official Rich Girl Site". Myrichgirl.com. Retrieved 2012-04-20.
  8. ^ Login or register to post comments (2010-09-15). ""The Swagger Series" Episode 8 With Dr. Brave Swagger (And Her Brother Chris) [VIDEO] | The Official Rich Girl Site". Myrichgirl.com. Retrieved 2012-04-20.
  9. ^ "View source for Swagger Right - Wikipedia, the free encyclopedia". En.wikipedia.org. Retrieved 2012-04-20.
  10. ^ "Richgirl Sound On The Money With Slinky "Swagger Right" | Music News, Reviews, and Gossip on". Idolator.com. 2010-07-26. Retrieved 2011-02-06.
  11. ^ MusicRemedy.com / (2011-01-29). "Richgirl - Swagger Right ft Fabolous & Rick Ross - Listen/Watch Now". Musicremedy.com. Retrieved 2012-04-20.
  12. ^ Name *. "VIDEO: RichGirl Teams With Fabolous and Rozay - Swagger Right | Sound-Savvy: The Community For True Fans of Real Music". Sound-Savvy. Retrieved 2012-04-20.
  13. ^ Jamie says: (2010-07-26). "Richgirl f. Fabolous & Rick Ross, "Swagger Right" MP3 « The FADER". Thefader.com. Retrieved 2012-04-20.{{cite web}}: CS1 maint: extra punctuation (link)
  14. ^ "VIDEO: RichGirl Teams With Fabolous and Rozay - Swagger Right | Sound-Savvy: The Community For True Fans of Real Music". Sound-Savvy. Retrieved 2011-02-06.
  15. ^ "Anything With The Word "Swagger" Isn't "Right" In 2010, Except Maybe Richgirl…". ThaFeedback.com. Retrieved 2011-02-06.
  16. ^ Swagger Right Video - Richgirl featuring Fabolous, Rick Ross
  17. ^ a b c d OFFICIAL: RichGirl "Swagger Right" featuring Fabolous & Rick Ross, Behind the Scenes
  18. ^ a b c "Video: RichGirl f/ Fabolous & Rick Ross – 'Swagger Right'". Rap-Up.com. Retrieved 2011-02-06.
  19. ^ a b c Login or register to post comments (2010-09-09). "Behind The Scenes of The "Swagger Right" Video | The Official Rich Girl Site". Myrichgirl.com. Retrieved 2012-04-20.
  20. ^ "RichGirl - "Swagger Right" Official Video | The Official Rich Girl Site". Myrichgirl.com. Retrieved 2012-04-20.
  21. ^ a b "Video: RichGirl f/ Fabolous & Rick Ross – 'Swagger Right'". Rap-Up.com. Retrieved 2012-04-20.
  22. ^ "RichGirl premiere "Swagga Right" music video". Theprophetblog.net. 2010-10-08. Retrieved 2012-04-20.
  23. ^ "Top Hip-Hop and R&B Songs & Singles Charts". Billboard.com. Retrieved 2012-04-20.
  24. ^ "Top Hip-Hop and R&B Songs & Singles Charts". Billboard.com. Retrieved 2012-04-20.
  25. ^ "Top Hip-Hop and R&B Songs & Singles Charts". Billboard.com. Retrieved 2011-02-06.
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