Audi India
| Company type | Subsidiary |
|---|---|
| Industry | Automotive |
| Founded | 2004 |
| Headquarters | Aurangabad, Maharashtra |
Area served | India |
| Products | Luxury Vehicles |
| Parent | Audi |
| Website | Audi.in |
Audi India is the wholly owned subsidiary of German automobile manufacturer Audi. Audi's main competitors in the Luxury vehicles segment in the Indian Automobile Industry are Mercedes-Benz, BMW, Jaguar and Volvo.
History
Audi has been selling Luxury cars in India since 2004, however the Audi India was established in March 2007 as a division of Volkswagen Group Sales India.[1] Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.
In March 2007, Audi set up its own sales company for India. By establishing Audi India as a Division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market in the next few years.
The Audi India strategy encompasses significant investments in branding, marketing, exclusive dealerships and after sales service for the upcoming years.
At present, Audi is assembling the Audi A6 and the Audi A4 for the Indian market in Aurangabad.
Manufacturing facilities
Audi India uses Škoda Auto India Private Limited manufacturing facilities in Aurangabad, Maharashtra to assemble the Audi A4 and Audi A6 models locally.
Models
Manufactured/assembled locally
Imported
Sales and service network
Audi India currently has 13 dealerships in 10 states and 2 Union territories of India.[2]
Sales performance
Audi India sold 3,003 vehicles in the year 2010 compared to 1,658 vehicles in 2009 and registered an increase of 81% in sales growth.[3]
References
- ^ "Audi India > Company > About Audi India". Audi.in. 2009-09-15. Retrieved 2010-08-02.
- ^ "Audi India > Dealerships > India Network". Audi.in. 2010-04-26. Retrieved 2010-08-02.
- ^ "Audi India > Company > News > Local news". Audi.in. Retrieved 2010-08-02.
External links
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