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Backfire effect

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The "backfire effect" is a term used to describe a cognitive bias in which individuals when confronted with evidence that conflicts with their beliefs will reject the evidence and hold more faith in their initial belief.^[1] The phrase was first coined by Brendan Nyhan and Jason Reifler.

See also

Confirmation Bias

References

^ "backfire effect". The Skeptic's Dictionary. Retrieved 26 April 2012.

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