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Backfire effect

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The backfire effect is a term used to describe a cognitive bias that causes individuals challenged with evidence contradictory to their beliefs to reject the evidence and instead become an even firmer supporter on the initial belief.[1] The phrase was first coined by Brendan Nyhan and Jason Reifler in a paper entitle "When Corrections Fail: The persistence of political misperceptions".[2]

See also

References

  1. ^ "backfire effect". The Skeptic's Dictionary. Retrieved 26 April 2012.
  2. ^ Nyhan, Brendan; Reifler, Jason (2010). "When Corrections Fail: The Persistence of Political Misperceptions" (PDF). Political Behavior. 32 (2): 303–330. doi:10.1007/s11109-010-9112-2. Retrieved 01 May 2012. {{cite journal}}: Check date values in: |accessdate= (help)