Coupon Mountain
Coupon Mountain is a website that provides deals and promotional codes to people who are shopping online. Founded in 2001 by entrepreneurs Harry Tsao and Talmadge O'Neill, Coupon Mountain began as one of the two original website properties for MeziMedia[1], which was acquired by ValueClick for $352 million with $100 million paid up front.[2]. MeziMedia was renamed to ValueClick Brands in 2010.[3] ValueClick Brands is headquartered approximately 20 miles east of Los Angeles in Monrovia, California.
In addition to its United States base, Coupon Mountain has international sites in the United Kingdom, Germany, and China. The Chinese website goes by the brand name Dahongbao, which translates to big red envelope or the gift of cash that elders give to young people during Chinese New Year.
Competitors & sites similar to Coupon Mountain include Coupons.com, Savings.com, Save a Chic, CouponCabin, Coupon Smarter, CouponAlbum, and RetailMeNot, which was acquired by WhaleShark Media for close to $90 million.[4][5][6] In 2008, Coupon Mountain held 14% of total the market-share for coupon websites.[7]
Products and Services
Through affiliate marketing partnerships with major retailers including Target, Walmart, Kohl's, HP, and Nordstrom,Coupon Mountain supplies coupon codes, printable coupons, discounts, and free shipping offers to online shoppers. In contrast to daily deal sites like Groupon or LivingSocial, Coupon Mountain's model replicates a newspaper circular that aggregates coupons and promotions from various merchants.[6]
The website's services are available free of charge, without requiring registration.[8] On the Coupon Mountain website, users can subscribe to email notifications by store, a weekly newsletter, and RSS feeds. Coupon Mountain has 16 categories: arts & collectibles; automotive; babies & kids; books; music & video; clothing & shoes; computers; consumer electronics, flowers & gifts, food & beverages; health & beauty; home & garden; jewelry & watches; office& business; pet supplies; toys; games & sports; and travel.[8]
Consumer Response
In 2008, The Wall Street Journal and The Washington Post listed Coupon Mountain as one of the most popular coupons and deals sources online.[9][10] Coupon Mountain has received additional press coverage on CNN, MSNBC, and The Chicago Tribune.[11][12][13]
Common criticisms are in response to Coupon Mountain's business model that in the past, incorporated sponsored links.[14]
See also
Companies portalReferences
- ^ Mezimedia | CrunchBase Profile
- ^ ValueClick Acquires Comparison Shopping Operator MeziMedia For Up To $352million | TechCrunch
- ^ ValueClick Brands, Inc.: Private Company Information - BusinessWeek
- ^ Low-skill, higher-effort budget hacks | Dollars and Sense | an SFGate.com blog
- ^ WhaleShark Media Closes A Whale Of A Financing, Buys RetailMeNot | TechCrunch
- ^ a b Online coupon company WhaleShark raises $150 million - Yahoo! News
- ^ Americans become more interested in coupons - Research - BizReport
- ^ a b Where to find coupons online - Marshall Loeb's Daily Money Tip - MarketWatch
- ^ Hoak, Amy (June 15, 2008). "Surfing the Web to Save on Food." The Wall Street Journal. Accessed December 2011.
- ^ Tuesday Tips: Using Coupons - Shop To It
- ^ How to get the best prices - CNN.com
- ^ Save now! 10 tips to be a better coupon sleuth - Money - 10 Tips - TODAY.com
- ^ Topic Galleries - chicagotribune.com
- ^ couponmountain.com | WOT Reputation Scorecard | WOT (Web of Trust)
- Kuchinskas, Susan (August 10, 2005). "Shopping Search: Right on the Money". Internetnews.com. Retrieved December 05, 2011.
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