Vbeauté
 | |
| Company type | Cosmetics |
|---|---|
| Website | Official homepage |
vbeauté is a high-end women’s skin-care line with its signature "It Kit" designed specifically for use with air travel. vbeauté has released both a travel and a home version of their product, each of which contains 5 out of the 6 currently available products. They include: a light anti-aging serum, an exfoliant, a foaming cleanser, a moisturizer, and a peptide-based eye creme.[1][2][3] vbeauté’s key ingredient is the Alpine Rose, a pink flower from the Swiss Alps known to have UV protective properties, it also contains extract from Nicotiana sylvestris. Together these two plant extracts combine to form a complex compound which has healing, anti-aging and protective properties.[4]
History
vbeauté was launched by investor and former hedge fund manager Julie Macklowe in 2011 after a 2009 incident in which the Transportation Security Administration (TSA) confiscated her toiletries before a flight to France. The replacement products she purchased in France gave her a severe allergic reaction and she set out to create a luxury cosmetics company that would comply with all of the regulations of the TSA.[5] Macklowe teamed up with the top molecular scientists from the Centre de Recherches Biocosmétiques (CRB High Performance Care) of Geneva to formulate her products. By 2011, Macklowe had raised over $4,000,000 for lab work and testing.
Products
Macklowe launched the line at a charity event coinciding with her 35th birthday.[6][7] At the time of its launch in November of 2011, the "It Kit" was carried at 37 stores, some of which include: Nieman Marcus, Fred Segal, Nordstroms, and Bergdorf Goodman.[8] The product was featured in O Magazine, which called it "a gorgeous way to keep jet lag at bay."[9]
References
- ^ Brown, Sarah. "Jet Setter". magazine article. Vogue.
{{cite web}}:|access-date=requires|url=(help); Check date values in:|accessdate=(help); Missing or empty|url=(help) - ^ http://www.youtube.com/watch?NR=1&feature=endscreen&v=187B9D7ShGY
- ^ Arnoldy, Lindley. "From finance to fashion". Online article. Culture Map Houston. Retrieved 2/16/2012.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Wolfe, Alexandra. "Career Rejuvination". Magazine article. Newsweek.
{{cite web}}:|access-date=requires|url=(help); Check date values in:|accessdate=(help); Missing or empty|url=(help) - ^ http://www.businessweek.com/magazine/after-hedge-funds-a-career-rejuvenation-02022012.html?utm_source=vbeaut%C3%A9+Newsletter&utm_campaign=c0d2a71784-Bergdorf_Goodman_PA1_8_2012&utm_medium=email
- ^ "Julie Macklowe celebrates 35th birthday, launch of vbeaute at the Box". New York Post.
- ^ "Swapping Finance for Facial Products". Wall Street Journal.
- ^ http://www.businessweek.com/magazine/after-hedge-funds-a-career-rejuvenation-02022012.html?utm_source=vbeaut%C3%A9+Newsletter&utm_campaign=c0d2a71784-Bergdorf_Goodman_PA1_8_2012&utm_medium=email
- ^ "The Only Way to Go". Oprah Mazazine. O Magazine.
External Links
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