Marketing Theory
 | |
| Discipline | Business |
|---|---|
| Language | English |
| Edited by | Pauline Maclaren |
| Publication details | |
| History | 2001-present |
| Publisher | SAGE Publications (United Kingdom) |
| Frequency | Quarterly |
| 0.833 (2010) | |
| Standard abbreviations | |
| ISO 4 | Marketing Theory |
| Indexing | |
| ISSN | 1470-5931 (print) 1741-301X (web) |
| LCCN | 2002200525 |
| OCLC no. | 48089850 |
| Links | |
Marketing Theory is a peer-reviewed academic journal that publishes papers in the field of Business. The journal's editor is Pauline Maclaren (Royal Holloway University of London). It has been in publication since 2001 and is currently published by SAGE Publications.
Scope
Marketing Theory is a forum for the development and dissemination of alternative and critical perspectives on Marketing Theory. Marketing Theory publishes articles covering any aspect of theory, such as strategy and consumer behavior. The journal aims to to develop and reformulate marketing as an academic discipline by critically analysing existing theory.
Abstracting and indexing
Marketing Theory is abstracted and indexed in, among other databases: SCOPUS, and the Social Sciences Citation Index. According to the Journal Citation Reports, its 2010 impact factor is 0.833, ranking it 69 out of 101 journals in the category ‘Business’.[1]
References
- ^ "Journals Ranked by Impact: Business". 2010 Journal Citation Reports (Social Sciences ed.). Thomson Reuters. 2011.
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