Marketo
Marketo
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Type: Private
Industry: Web Analytics, Marketing Automation, Lead Management
Founded: San Mateo (2006)
Headquarters: San Mateo, CA
Key People:
- Phil Fernandez, President, Co-Founder & CEO
- Jon Miller, Co-Founder & VP Marketing
- David Morandi, Co-Founder & Chief Technology Officer
- Paul Albright, Chief Revenue Officer
- Fred Ball, Chief Financial Officer
Website: http://www.marketo.com
Introduction
Marketo Inc. is a SaaS revenue performance management company specializing in marketing automation and sales effectiveness software solutions for mid-size and enterprise business-to-business (B2B) companies. In May 2012, Marketo introduced new Marketo Social Marketing products following their April acquisition of social campaign management company Crowd Factory.[1] Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses.[2] Marketo has been described as a “disruptive” cloud computing company in the demand generation and lead generation space.[3]
Background & History
Headquartered in San Mateo, CA, with offices in Portland and Dublin, Ireland, Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, all formerly of Epiphany.[4] Their aim was to take their experience in building products for marketing professionals, and create a product that had a real impact on revenue performance to speed business growth. In 2008, Marketo introduced its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. In November of 2011, Marketo announced $50 million in additional funding led by Battery Ventures,[5] raising a total of $107 million in venture capital to date.[6] At the end of 2011, Marketo announced that it nearly doubled its customer count, signing 120 new contracts in December, and ending the year with 1,578 customers.[7] In closing out 2011, Marketo also reported revenue growth of over 130 percent year-over-year and nearly doubled its employee count.[8]
Recognition and Client Roster
In 2011 Marketo was named one of “America’s Most Promising Companies” by Forbes Magazine,[9] the fastest-growing private company of 2011 by the Silicon Valley Business Journal,[10] and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine[11]. Other industry award wins include 2012 SIIA CODIE Award win for Best Marketing Solution, for Spark by Marketo™,[12] 2012 CRM Watch List Winner[13] and 2 customer choice awards for Best Marketing Automation and Best Chatter Exchange from Salesforce.com’s AppExchange Best of 2011 Awards[14].
As of June 2012, Marketo has over 1,900 enterprise and mid-market customers around the world Marketo. Several include:
• Chrysler Fleet Division
• Delta Dental of California
• Intel
• Workday
• DaVita
• Yodlee
External Links
• Business Week’s Company Profile on Marketo
• Crunchbase’s Company Profile on Marketo
- ^ "Marketo Buys Social Marketing App Developer Crowd Factory,". TechCrunch. April 18, 2012.
- ^ "Marketo Brings Marketing Automation to Small Biz With Spark Solutions". The New York Times. October 11, 2011.
- ^ "10 disruptive cloud companies we're excited about". Venturebeat. November 28, 2011.
- ^ "Marketo, Led by Former Epiphany Executives, Looks to Shake Up Marketing Automation". PRNewswire. Retrieved May 21, 2007.
- ^ "The Daily Start-Up: Battery Ventures Stays Patient, Gets Marketo". The Wall Street Journal Blog. November 16, 2011.
- ^ "Meet Marketo, On Track To Be The Next Hot Enterprise IPO". Business Insider. June 1, 2012.
- ^ "Marketo Announced Record Breaking 2011". PRNewswire. Retrieved January 18, 2012.
- ^ "Marketo Announces Record-Breaking 2011 With 130% Year-Over-Year Revenue Growth". DemandGen Report. Retrieved January 26, 2012.
- ^ "America's Most Promising Companies". Forbes Magazine. November 30, 2011.
- ^ "Fastest-growing Silicon Valley private companies named". Silicon Valley Business Journal. October 13, 2011.
- ^ "The 2011 CRM Market Leaders". CRM Magazine. Retrieved August 11, 2011.
- ^ "SIIA Announces CODiE™ Award Winners for Business Software Industry". SIIA.net. Retrieved May 10, 2012.
- ^ "CRM Watchlist 2012 Winners - The Marketing Mavens". ZDNet. Retrieved January 4, 2012.
- ^ "AppExchange Customer Choice Award Winners 2011". Salesforce.com Blog. Retrieved January 10, 2012.