Smiggle
| Company type | Subsidiary |
|---|---|
| ASX: JST | |
| Industry | Retail |
| Founded | Melbourne |
| Products | Stationery, accessories |
| Website | http://smiggle.com |
Smiggle is an Australian retail store that sells stationery. It was founded in Melbourne in 2003 and aquired by the Just Group in July 2007. The chain has stores located in Australia, New Zealand and Singapore. The chain is renowned for its vibrant use of colours in the stores.
History
Smiggle was founded in Melbourne in 2003.[1] In July 2007, it was announced that the Just Group had acquired the chain for a reported $29 million, making it the seventh brand that they acquire, along with Just Jeans, Jay Jays, Portmans, Jacqui E, Dotti, and Peter Alexander, and the first outside of the clothing business.[2] The Managing Director of the Just Group said: "While it is our first move outside apparel, it is an ideal fit with our existing brands, infrastructure and target demographic, and is consistent with our stated aim of acquiring fashion based retail assets that are relatively immature".[2]
As of September 2009, the chain had 65 stores located across Australia.[1] In December 2011, it was reported by The Australian that the chain would aim to open twenty stores in Singapore by the end of 2012.[3] As of June 2012, it has 100 stores located across Australia, New Zealand and Singapore.[2]
Style and products
Smiggle is known for its innoavative design and use of colour.[1] It has been credited with filling a gap in the Australian stationery market for fashion-forward, bold stationery.[1] Products of Smiggle come in various bright colours which are generally targeted at children.[2][4] The store mainly focuses on the selling of stationery,[4] but also sells other items such as USBs and USB hubs, the latter of which are shaped as octopus' or dinosaurs.[5] Luna lights are another item sold at Smiggle.[5]
References
- ^ a b c d "Smiggle and leading travel retailer agree to expand" (PDF). Lagardere Services Pacific. 2009-09-16. Retrieved 2012-06-22.
- ^ a b c d "Retailer Just Group to buy Smiggle". Sydney Morning Herald. Fairfax Media. 2007-07-19. Retrieved 2012-06-22. Cite error: The named reference "smh" was defined multiple times with different content (see the help page).
- ^ Speedy, Blair (2011-12-31). "Premier Retail's Smiggle team will head for Asia". The Australian. News Limited. Retrieved 2012-06-20.
{{cite news}}: Cite has empty unknown parameter:|1=(help) - ^ a b Lentini, Rosemarie (2011-12-23). "Conquer the jingle jungle - easy rules make gift-giving child's play". news.com.au. News Limited. Retrieved 2012-06-22.
{{cite web}}: Italic or bold markup not allowed in:|work=(help) - ^ a b Shelley, Maureen (2011-11-23). "Toying with Christmas technology". news.com.au. News Limited. Retrieved 2012-06-20.
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