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User journey

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This is an old revision of this page, as edited by 82.69.8.63 (talk) at 17:28, 4 July 2012 (added reference across to wiki page 'click path' and added a cite ref to contrast the two). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

A user journey is, colloquially in the UK and parts of the US, the experiences a person has when utilizing/interacting with something (typically software). This idea is generally found in user experience circles around web design and how users interact with software experiences. It is often used as a short-hand for the overall user experience and set of actions that one can take in a software/virtual experience.

User Journeys describe at a high level of detail exactly what steps different users take to complete a specific task within a system, application or website. This technique shows the current (as-is) user workflow, and reveals areas of improvement for the to-be workflow.

User Journeys are focused on the User and what they see and what they click on[1] , in comparison to the related term click path which is just a plain list of the text URLs that are hit when a user follows a particular Journey.

References

  1. ^ "First steps on your user journeys". SciVisum Ltd. Retrieved 4 July 2012.
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