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Kerala State Beverages Corporation

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KSBC
Company typePublic Sector Corporation
IndustryRetail and Wholesale alcohol (IMFL) vending
Founded23.2.1984
Headquarters
Thiruvananthapuram, Kerala
Area served
Kerala
Key people
S. Subbiah
Websitewww.ksbc.kerala.gov.in

Kerala State Beverages Corporation Ltd (BEVCO) is a public sector company owned by the Government of Kerala, which has a monopoly over wholesale and retail vending of alcohol in Kerala. It controls the retail sale of Indian Made Foreign Liquor and beer trade in the state.

History

As per recommendation of a judicial commission, Kerala Government in 1984 amended the Abkari Act and set up a Public Sector Corporation to procure spirit and arrange blending, bottling, sealing and distribution of arrack and sale of IMFL.

Organisation

KSBC retail outlet in Thiruvananthapuram

KSBC is one of the most profitable public sector units of Kerala.[1] The company is headed by a board with six members. The territory along with it sales and warehousing is divided into three regions by the corporation. Each region is headed by a Regional Manager. KSBC has had record sales during Onam, Christmas & New Year with Chalakudi reporting the highest sales.[2] Incidentally Chalakudi records an average daily sale of Rs. 5-7 lakhs.[3] Rum and brandy together account for 94% of KSBC sales in Kerala.[4] Kerala is presently the largest consumer of rum in India.[5]

KSBC has about 19 warehouses and 337 retail outlets throughout Kerala.[6]

Sale

As per the Abkari policy declared for the year 2011-12 vide GO (Ms) No.107/2011/TD dated 17th August 2011, the Government of Kerala reduced the maximum quantity of liquor that can be possessed by a person who is not a licenced manufacturer or vendor of liquor to 15 litres from 27.1 litres. The total number of beer bottles one can buy at a time has been reduced to 6 from the previous 12. The quantity of IMFL one can possess has been reduced to 3 litres from 4.5 litre. The quantity of toddy has also been reduced to 1.5 litre from 2.5 litre. The order came into effect on 1 April 2012.[7]

Social Impact

Per capital & Consumption of alcoholic beverages in Kerala for the year of 2010

With one of the highest per capita consumption of alcohol in India, alcohol related problems are on the rise[8] with even the President expressing deep concern about the rising alcoholism in Kerala.[9]

See also

References

  1. ^ A REVIEW OF PUBLIC ENTERPRISES IN KERALA 2004-2005, Bureau of Public Enterprises, Government of Kerala
  2. ^ "'Kerala sells alcohol worth Rs 34 crore in a day'". Deccan Chronicle. 01.09.2009. Retrieved 2010-10-04. {{cite web}}: Check date values in: |date= (help)
  3. ^ "'Kerala tops in rum sales '". Business Standard. 29.03.2010. Retrieved 2010-10-04. {{cite web}}: Check date values in: |date= (help)
  4. ^ "'Rum gives Kerala a high as state coffers swell '". Sify Finance. 24.08.2010. Retrieved 2010-10-04. {{cite web}}: Check date values in: |date= (help)
  5. ^ "'Kerala tops in rum sales '". Business Standard. 29.03.2010. Retrieved 2010-10-04. {{cite web}}: Check date values in: |date= (help)
  6. ^ http://www.ksbc.kerala.gov.in/units.htm
  7. ^ "Only six bottles of beer at a time". The Times Of India. 2012-04-11.
  8. ^ "'The extent of problem of Mental Health in Kerala '". Kerala State Mental Health Authority. Retrieved 2010-10-04.
  9. ^ "'President concerned about alcoholism in Kerala '". IBN Live. 28.12.2009. Retrieved 2010-10-04. {{cite web}}: Check date values in: |date= (help)
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