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Sales tunnel

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Sales tunnel (also called a Sales Funnel to emphasise the volumetric changes in deals) is the way that both direct sales persons and CRM systems visualise the sales process of a company. The structure may start at various process steps (e.g. a sales lead, or later, a sales offer) to a closed/finished contract or Deal Transaction

Here is an explanation of the Sales Funnel with a diagram: http://www.firewhite.com/glossary/sales_funnel