NTV7

NTV7

Country	Malaysia
Headquarters	Sri Pentas, Bandar Utama, Petaling Jaya, Selangor
Ownership
Owner	Media Prima Berhad

Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia for launched terrestrial based in Shah Alam, Selangor. It was officially launched it started began broadcasting nationwide on April 7, 1998. Its mission is to promote a happier and more enlightened Malaysia. Believing strongly in the provision of wholesome entertainment, good family and community values, good corporate citizenship, and the promotion of national integration, the station works on an appointment-based programming concept reflecting its philosophy of being "Saluran Ceria Anda".

Background

As such, ntv7 is different from others in the Malaysian broadcasting industry in that it falls into the category of being a media brand rather than a television station (ironically Astro falls into the same category while balancing its role as the pay-TV provider). Programmes are treated as products under relevant brands - more commonly referred to as programming belts, and are managed by a team of brand managers.

The appointment-based concept is also new to the Malaysian broadcasting industry, where factors, such as who watches what and when, define when a programme is slotted in the TV schedule. The Station, which broadcasts on the UHF frequency band offers a combination of Malaysian, English and Chinese programmes, produced locally as well as some from overseas.

Offering a wide variety of programming, ntv7's line-up includes dramas sinetron, situational comedies (sitcoms), entertainment programmes, game shows, children programmes, anime, and movies. In addition, there are also the station's news bulletins in English, Mandarin and Malay which aim to be independent and relevant at all times.

Test card used by ntv7.

In 2005, Media Prima Berhad announced its acquisition of ntv7. Media Prima also owns 3 other private television stations in Malaysia has : TV3, 8TV & TV9 as well as a controlling stake in New Straits Times owner by New Straits Times Press (Malaysia) Sdn Bhd.

ntv7 currently transmission VHF (Very High Frequency) on Channel 7 and UHF (Ultra High Frequency) on Channel 37 in Klang Valley.

ntv7 is also available over Astro on Channel 107.

Currently it is the only analogue channel in Malaysia that supports Dual Sound, though it is not used and usually put the second sound blank.

Programmes

See also: List of programmes broadcast by ntv7

Daytime programmes

Weekdays

• Urban: Talk Shows
• The Breakfast Show
• Rachel Ray Show
• Martha Stewart Show
• Oprah Winfrey Show
• Bella
• Urban/Hong: Korean Drama

Hong Dramas

• Local Dramas
• Hong Kong Dramas
• FTV Taiwan Hokkien Dramas
• SET TV Taiwan Hokkien Dramas
• Singaporean Dramas

Slogan and logos

Previous and current slogans of the channel are listed below in Malaysian, English and Chinese.

Saluran Ceria Anda
(1998–present)
Your Feel Good Channel
(2002–2010)
Your Home Of Feel Good
(2010–present)
您的欢乐频道
(2008–2010)
感觉美好
(2010–present)
It has change the logos for 4 times, dated 1998, 2000, 2002, and the current logo. The current logo has two colours since March 2012; one is the original purple version, and another one is red version that can seen on Chinese program promos on the channel.

See also

• List of Malaysian television stations
  • 8TV
  • RTM1
  • RTM2
  • TV3
  • TV9
• Circle 7 logo

External links

• Official Site