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Rebelle (fragrance)

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Rebelle
Fragrance by Rihanna
ReleasedSpring 2012
LabelParlux Fragances
PredecessorReb'l Fleur
SuccessorNude

Rebelle is the second fragrance, for women, by Barbadian recording artist Rihanna. The fragrance is set to be released in the Spring, of 2012, under the perfume line, Parlux Fragrances.[1] The fragrance was made available for purchase on Belk.com, on February 15, 2012.[2] in the United States. It was also available in a special pack at Macy's for a limited time. The pack included the pop singer's previous fragrance, Reb'l Fleur, her sixth studio album, Talk That Talk and Rebelle.[3] The fragrance was officially released in the spring of 2012.

Background

In a poll, on the official website, for Rihanna's first fragrance, Reb'l Fleur, Rihanna asked fans to state whether they were a Rebelle or a Fleur. After an overwhelming 68% of Rihanna's fans voted Rebelle, the singer decided to embarak on the release of her second fragrance, Rebelle, having achieved great success with her debut fragrance, Reb'l Fleur.[1]

Information

Rihanna described the fragrance, as having a "feminine romantic element," while maintaining a "defiant quality." She added, "my new fragrance is about taking control but still being a lady." [4] The top notes of the fragrance include; plum, strawberry and ginger. The fragrance is packaged in a flacon shape,created of red and gold surfaces, similar to that of Rihanna's previous fragrance.[5]

Promotion

The promotional campaign for Rebelle, was shot by renowned music video director, Anthony Mandler, who also shot the promotional campaign for Reb'l Fleur.[1] The fragrance was also marketed on the social networking service, Facebook and on Twitter.[6][7] Additionally, a large billboard, displayed in Times Square, New York, features Rihanna, promoting the fragrance.[8]

Products

  • 100 ml/ 3.4 oz
  • 50 ml/ 1.7 oz
  • 30 ml/ 1.0 oz
  • Body Lotion 200 ml/ 6.7 oz
  • Shower Gel 90 ml/ 3.0 oz

Reception

Since the release of Rebelle in the United Kingdom, in February 2012, the fragrance has sold over over 2 million bottles. Rihanna's fragrance has beaten other celebrity scents, in terms of bottles sold, including Heat by Beyoncé, Glow by Jennifer Lopez and Midnight Fantasy by Britney Spears. Rebelle is expected to sell, a record-breaking, 4 million bottles, in the UK, by the end of 2012, making it the fastest selling celebrity fragrance in the UK.[9][10]

References

  1. ^ a b c Up for Discussion. "Meet Rebelle, Rihanna's New Fragrance - The Hook". Billboard.com. Retrieved 2012-05-29.
  2. ^ "Rebelle by Rihanna now available at Belk.com". Plus.ultgate.com. Retrieved 2012-05-29.
  3. ^ http://www1.macys.com/shop/product/rebl-fleur-rebelle-by-rihanna-deluxe-gift-set?ID=637072
  4. ^ "Rihanna's New Rebelle Perfume Comes Out Soon!". News.instyle.com. 2011-11-18. Retrieved 2012-05-29.
  5. ^ "Rebelle Rihanna perfume - a new fragrance for women 2012". Fragrantica.com. Retrieved 2012-05-29.
  6. ^ "Reb'l Fleur by Rihanna". Facebook. Retrieved 2012-05-29.
  7. ^ http://twitter.com/#!/perfumesbyriri
  8. ^ http://abcnews.go.com/blogs/entertainment/2012/06/rihanna-poses-nude-in-times-square/
  9. ^ http://www.dailymail.co.uk/femail/article-2182231/We-want-smell-like-Rihanna-The-stars-second-fragrance-breaks-UK-records-fastest-selling-celebrity-perfume.html?ito=feeds-newsxml
  10. ^ http://www.capitalfm.com/artists/rihanna/news/rebelle-uk-sales
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