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This article really needs some different perspective. The term "new normal" is used to justify a dramatic shift in socioeconomic power, and is most often used to deflect criticisms and make a fatalistic plea for acceptance of such power shifts. Those using the term typically are those who aligned with interests that, unlike the vast majority of a given population, benefit from "through" conditions in a business cycle. In other words, it's a latter-day synonym for "pay no attention to the man behind the curtain".
