Domania.com
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Domania (Domania.com) was a Web site that debuted in April 2000 [1] as a consumer-facing real estate portal that featured a slate of tools including Home Price Check, an Internet search engine that allowed users to search through 28 million comparables dating back to 1987 at no cost. It became one of the top ten real estate sites by traffic Cite error: A <ref> tag is missing the closing </ref> (see the help page). In 1999, @Ventures, a CMGI company provided venture capital for their transformation into an Internet brand and company.
In addition to Yahoo!, Domania created partnerships based around their Home Price Check feature including AOL, Market Watch, Dow Jones, The Motley Fool and Monstermoving.com. [2] Aside from the co-brand strategy, the company sought to add tools content and features by partnering with industry winners such as Foreclosure.com [3]
The company pointed themselves in a business-to-business direction when it added products aimed at Lenders called "Portfolio Match" and "Portfolio Protect." Both products aimed to identify and prevent likely run-off candidates in a mortgage bank's portfolio of Lenders by utilizing home price search data. It counted Citi, JP Morgan Chase, Countrywide and IndyMac bank as customers. [4]
After experiencing money problems, Domania temporarily shut down in 2002, and then its assets were acquired by Primedia, a New York based publishing firm, to be part of its RealEstate.com launch. [5]
In 2004, the Domania.com web site, its brand and its employees (along with the URL RealEstate.com) were acquired by LendingTree, part of IAC/InterActive corp. [6]Domania's Home Price Check was integrated into LendingTree's RealEstate.com relaunch, and was part of its suite of tools. As of 2008 Home Price Check was retired and even the redirect for Domania.com ceased to resolve.
- ^ Ad Age, Domania.com Debuts[1]
- ^ [Monstermoving signs co-brand deal with Domania http://www.about-monster.com/content/monstermovingcom-forms-alliance-domaniacom-monstermovingcom-visitors-can-now-access-purchase].
- ^ Hamilton, Samantha [http://www.inman.com/news/2004/09/2/domania-lands-foreclosure-listings
- ^ Domania Launches Portfolio Match [2]
- ^ McCrea, Bridget Cash shortage crunches Domania [3]
- ^ Geffner, Marcie [http://www.inman.com/news/2004/01/2/lendingtree-buy-domania