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Wizards of Waverly Place

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For other uses, see Wizards of Waverly Place (disambiguation).
Wizards of Waverly Place
File:WOWP logo.png
GenreTeen sitcom
Supernatural fantasy
Created byTodd J. Greenwald
Starring
Theme music composer
  • John Adair
  • Steve Hampton
Opening theme"Everything Is Not What It Seems" performed by Selena Gomez
Country of originUnited States
Original languageEnglish
No. of seasons4
No. of episodes106 (list of episodes)
Production
Executive producers
Camera setupVideotape; Multi-camera
Running timeApprox. 22–23 minutes
Production companies
Original release
NetworkDisney Channel
ReleaseOctober 12, 2007 (2007-10-12) –
January 6, 2012 (2012-01-06)

Wizards of Waverly Place is an American supernatural fantasy teen sitcom which ran from October 12, 2007 to January 6, 2012 on Disney Channel. The series was created by Todd J. Greenwald, and stars Selena Gomez, David Henrie and Jake T. Austin as three wizard siblings with magical abilities competing to win sole custody of the family powers. Further main cast includes Jennifer Stone, María Canals Barrera and David DeLuise.

The series won "Outstanding Children's Program" at the 61st Primetime Emmy Awards in 2009. A film adaptation of the series, Wizards of Waverly Place: The Movie, premiered as a Disney Channel Original Movie on August 28, 2009. The film adaptation won "Outstanding Children's Program" at the 62nd Primetime Emmy Awards earning the series its second consecutive Emmy. The farewell season won "Outstanding Children's Program" at the 64th Primetime Emmy Awards bringing the franchise's total to three Emmy awards. Wizards of Waverly Place ended as the longest-running Disney Channel Original Series (surpassing That's So Raven) with 106 episodes over four seasons. Its series finale averaged nearly 10 million viewers (live+same day), which made that episode the most-watched series finale in Disney Channel's history.

On March 15, 2013, The Wizards Return: Alex vs. Alex premiered as a one-hour television special.[1][2][3]

Premise

Wizards of Waverly Place chronicles the adventures of the Italian-Mexican Russo Family. The Russos live on Waverly Place in Manhattan's Greenwich Village, above a sub shop which they own and run. The family consists of siblings Alexandra "Alex" (Selena Gomez), Justin (David Henrie), and Maximillian "Max" (Jake T. Austin). The three teenagers are wizards and live with their Italian father, Jerry (David DeLuise), a former family wizard, and their mortal Mexican mother, Theresa (Maria Canals Barrera). When the Russo siblings complete their wizard training, they are to participate in a competition to decide who will become the Family Wizard (the one to keep his/her magical powers forever) of their generation, while the others lose their powers and become mortals. Because of this, Jerry tries to teach his children to not become dependent on magic. Since one of them gets to keep their powers, though, Jerry also gives his children wizard lessons (the lessons end mid Season four). The storage room of the Russo family's sub station is a wizard's lair. In the lair is a Portal which allows them to visit the wizard world, and other creatures to visit them. The headmaster of the wizard council, Professor Crumbs (Ian Abercrombie), regularly pays visits to the Russo home.

The Russo siblings attend Tribeca Prep and constantly encounter their Old West style principal, Mr. Laritate (Bill Chott). Because they live in the mortal world, the Russos are required to keep the existence of wizardry a secret. Even so, Alex's best friend, Harper Finkle (Jennifer Stone), discovers the secret in Season 2's episode "Harper Knows". Justin's best friend, Zeke Beakerman (Dan Benson), also finds out in Season 4's episode "Zeke Finds Out", along with Alex's boyfriend, Mason Greyback, who is a werewolf (Gregg Sulkin).

Production

This series was created and as produced by Todd J. Greenwald, who began developing the show after working as a writer and consulting producer during the first season of Hannah Montana. The show is produced by It's a Laugh Productions and Disney Channel Original Productions. The theme song, "Everything Is Not What It Seems", written by John Adair and Steve Hampton, is of techno-pop style and is performed by Selena Gomez. The series is filmed at Hollywood Center Studios in Hollywood, California.[4]

Opening sequence

For the first three seasons the show used the same title sequence, the opening title sequence, which is set to Selena Gomez's rendition of "Everything Is Not What It Seems", shows Alex, Justin, Max and Harper engaging in magical antics while preparing for school in the morning. The fourth season began using a slightly altered version of the song, and a different sequence involving the cast, who all appear in Times Square at the end of the sequence with Alex waving her wand.

Reception

The show debuted on Disney Channel on October 12, 2007 after the premiere of Twitches Too, gathering 5.9 million viewers.[5] In January 2010, "Wizards vs. Werewolves" one-hour special episode became the series' most-watched (non-crossover) episode with 6.2 million viewers,[6] surpassing the 6 million viewers of "Paint By Committee" episode[7] The series' most watched episode, including crossovers, was "Cast-Away (To Another Show)" episode, which was included in the special trilogy of crossover episodes between three Disney Channel original sitcoms, Wizards on Deck with Hannah Montana. The broadcast was watched by 10.6 million viewers. In 2009, the series was the top scripted telecast for teens between the age of 9–14 (1.63 million/6.7 rating) and second in kids 6–11 (1.81 million/7.4 rating), which was only slightly behind The Suite Life on Deck (1.82 million/7.4 rating.)[8]

Series overview

Main article: List of Wizards of Waverly Place episodes
SeasonEpisodesOriginally aired
First airedLast aired
121October 12, 2007 (2007-10-12)August 31, 2008 (2008-08-31)
230September 12, 2008 (2008-09-12)August 21, 2009 (2009-08-21)
FilmAugust 28, 2009 (2009-08-28)
328October 9, 2009 (2009-10-09)October 15, 2010 (2010-10-15)
427November 12, 2010 (2010-11-12)January 6, 2012 (2012-01-06)
SpecialMarch 15, 2013 (2013-03-15)

Wizards of Waverly Place: The Movie

Main article: Wizards of Waverly Place: The Movie

The Disney Channel Original Movie, based on the series, premiered on August 28, 2009 on Disney Channel. Wizards of Waverly Place: The Movie was filmed in Puerto Rico in the caribe Hilton hotel, Los Angeles, and New York City from February 16 to March 27, 2009.[9] The movie received 11.4 million viewers on its premiere,[10] making it the second-most-viewed DCOM premiere in the US after High School Musical 2. It was the 7th most watched basic cable telecast in 2009.[11] It won a Primetime Emmy Award in 2010 for "Outstanding Children's Program".

Series finale

On Friday, January 6, 2012, Wizards of Waverly Place aired its one-hour series finale, "Who Will Be The Family Wizard?", which averaged nearly 10 million viewers (9.8 million; live+same day)[12] to up to 11.3 million.[13] Although it was not the series' most-watched special, being behind Wizards of Waverly Place: The Movie, and Cast Away (To Another Show), it was the most-watched finale for a Disney Channel Original Series.[14]

Excluding the crossover programming special, it was the franchise's most-watched episode.[14] The closer also set series best among kids 6–11 (4.2 million) and teens 9–14 (3.8 million). It also obtained a solid 1.9 rating with adults 18–49.[15] Notably, the finale is the current TV season's most-watched cable telecast among scripted programs.[14]

The show ended with Alex becoming the family wizard, Justin being declared new Headmaster of WizTech (also keeping his wizard powers), and Max getting to run the sub shop. Max was very happy with his position.

The Wizards Return: Alex vs. Alex

Main article: The Wizards Return: Alex vs. Alex

On September 27, 2012, Disney Channel announced that Wizards of Waverly Place would return for an hour-long special, that began production on October 22, 2012, and ended production on November 10, 2012, for a premiere telecast on the cable channel in early 2013. The special, executive-produced by Selena Gomez, alongside series executive producers Vince Cheung and Ben Montanio (who also co-wrote the special with Dan Berendsen), will center on the Russos', Mason, and Harper's visit to Italy to meet long-lost relatives from Jerry's side of the family. In an attempt to prove to her family that she's not merely a carefree wizard, Alex inadvertently casts a spell that creates two versions of her with differing personalities: an evil version of Alex that ends up involved in another wizard's (Dominic) plan for world domination, and a good version who upon discovering the wizard's plan, tries to find a way to save her family and mankind, leading to a literal battle between good and evil atop the Leaning Tower of Pisa.[1][2] The film is titled The Wizards Return: Alex vs. Alex and premiered on March 15, 2013.[16][17]

Cast

Main article: List of Wizards of Waverly Place characters
The fourth season main cast (L-R): María Canals Barrera as Theresa Russo, David DeLuise as Jerry Russo, Jake T. Austin as Max Russo, Selena Gomez as Alex Russo, David Henrie as Justin Russo, and Jennifer Stone as Harper Finkle.

Main

Recurring

Merchandise

Soundtrack

Main article: Wizards of Waverly Place (soundtrack)

The soundtrack album for the hit Disney Channel Original Series of the same name. The album was released as a physical CD, enhanced CD and digital on August 4, 2009, under Walt Disney Records.[18][19][20][21] The album includes songs from and inspired by the TV series and Wizards of Waverly Place: The Movie.[21][22]

In response to the soundtrack, Stephen Thomas Erlewine of Allmusic recognized Wizards for its "teen revamps of boomer classics that parents can enjoy too". He also stated that the album is "agreeable" and that Selena Gomez "inevitably stands out from the pack". However, Erlewine said: "the dang-awful version of America's "You Can Do Magic" by Drew Seeley is sunk by its hyper-claustrophobic rhythms, the biggest rearrangement of a tune here and easily the worst cut."[20]

Video game

Wizards of Waverly Place is a video game published by Disney Interactive Studios for the Nintendo DS. It was released on August 25, 2009 in America [1] and on August 28, 2009 in Europe and in Australia on September 21, 2009. It is based upon the Disney Channel Original Series Wizards of Waverly Place. The game is based on many of the sets used in the TV show. The game is about Alex buying a bracelet that is for adult wizards and starts freezing people. A second video game called Wizards of Waverly Place: Spellbound was released on November 16, 2010. The game is about finding out what happened to a dress designed by Alex Russo that goes missing just before her big fashion show.

DVD releases

Compilations

Name Episodes Region 1 Region 2 DVD extras
Wizards of Waverly Place: Wizard School Wizard School Part 1, Wizard School Part 2, Curb Your Dragon, Disenchanted Evening July 29, 2008[23] TBA Work It Like a Wizard – Selena, Sonny, Jake and David's favorite things to do.
Wizards of Waverly Place: Supernaturally Stylin' Credit Check, Smarty Pants, Beware Wolf, Graphic Novel[24] February 10, 2009[25] TBA Fashionista Presto Chango! – Go behind the scenes with the stars for some wardrobe magic!
Wizards on Deck with Hannah Montana Cast-Away (To Another Show) (Wizards), "Double Crossed" (Suite Life), "Super(stitious) Girl" (Hannah Montana) September 22, 2009[26] TBA Justin's Award Winning Essay – It's A Suite Life Having Fun With Hannah & The Wizards
The Wizards Return: Alex vs. Alex TV Special June 25, 2013[27] TBA "Who Will Be the Family Wizard?" - Bonus Episode

Season releases

Name Episodes Region 2 Region 4 DVD extras
Season 1: Volume 1: Work It Like a Wizard Crazy 10-Minutes Sale, First Kiss, I Almost Drowned in a Chocolate Fountain, New Employee, Disenchanted Evening, You Can't Always Get What You Carpet, Alex's Choice October 5, 2009[28] March 3, 2010[29] Work It Like a Wizard – Selena, Jake and David's favorite things to do.
Season 1: Volume 2: Magic Training Curb Your Dragon, Movies, Pop Me and We Both Go Down, Potion Commotion, Justin's Little Sister, Wizard School Part 1, Wizard School Part 2 October 5, 2009[30] June 2, 2010[31] Casting A Spell
Season 1: Volume 3: Stylin' Powers The Supernatural, Alex in the Middle, Report Card, Credit Check, Alex's Spring Fling, Quinceanera, Art Museum Piece October 5, 2009[32] August 2010[33] Fashionista Presto Chango! – Go behind the scenes with the stars for some wardrobe magic!

The show's complete first season was released on September 10, 2009 in Germany,[34] on October 1, 2009 in Spain,[35] on March 3, 2010 in France and on March 12, 2010 in Poland.[36]

Awards and nominations

Year Award Category Recipient Result
2008 ALMA Award Outstanding Male Performance in a Comedy Television Series Jake T. Austin Nominated[37][38]
Outstanding Female Performance in a Comedy Television Series Selena Gomez Nominated[37][38]
María Canals Barrera Nominated[37][38]
Young Artist Award Best Young Ensemble Performance in a TV Series Selena Gomez
David Henrie
Jennifer Stone
Jake T. Austin 		Nominated[39]
Imagen Award Best Actress – Television Selena Gomez Nominated[40]
Best Supporting Actress – Television María Canals Barrera Nominated[40]
Directors Guild of America Best Director in Children’s Programs Fred Savage (Episode The Crazy 10 Minute Sale) Nominated[41]
Casting Society of America Outstanding Achievement in Casting – Children's Series Programming Ruth Lambert and Robert McGee Nominated[42]
2009 2009 Kids' Choice Awards Favorite TV Actress Selena Gomez Won[43]
2009 Australian Kids' Choice Awards Fave International TV Star Selena Gomez Nominated[44][45]
ALMA Award Actor in Television – Comedy Jake T. Austin Nominated[46][47]
Actress in Television – Comedy Selena Gomez Won[47]
María Canals Barrera Nominated[46][47]
Behind The Scenes Peter Murrieta Nominated[46][47]
Young Artist Award Best Performance in a TV Series (Comedy or Drama) – Leading Young Actress Selena Gomez Nominated[48]
Best Performance in a TV Series (Comedy or Drama) – Leading Young Actor Jake T. Austin Nominated[48]
Imagen Award Best Actress – Television Selena Gomez Nominated[49]
Best Supporting Actress – Television María Canals Barrera Nominated[49]
NAACP Image Award Outstanding Performance in a Youth/Children's Program – Series or Special Selena Gomez Nominated[50][51]
Teen Choice Awards Choice TV: Sidekick Jake T. Austin Nominated[52][53]
Primetime Emmy Outstanding Children's Program Wizards of Waverly Place Won[54]
Casting Society of America Outstanding Achievement in Casting – Children's Series Programming Ruth Lambert and Robert McGee Won[55]
2010 2010 Kids' Choice Awards Favorite TV Actress Selena Gomez Won[56]
Favorite TV Show Wizards of Waverly Place Nominated[56][57]
2010 Australian Kids' Choice Awards Fave TV Star Selena Gomez Won[58]
Fave TV Show Wizards of Waverly Place Nominated[58][59]
Young Artist Award Best Performance in a TV Series (Comedy or Drama) – Leading Young Actor Jake T. Austin Nominated[60]
NAACP Image Award Outstanding Performance in a Youth/Children's Program – Series or Special Selena Gomez Nominated[61][62]
Teen Choice Awards Choice TV Actress: Comedy Selena Gomez Won[63]
Choice TV Show: Comedy Wizards of Waverly Place Nominated[63][64]
Primetime Emmy Outstanding Children's Program Wizards of Waverly Place Nominated[65]
Hollywood Teen TV Awards Teen Pick Actor: Comedy Gregg Sulkin Nominated[66]
British Academy Children's Awards BAFTA Kid's Vote: TV Wizards of Waverly Place Won[67]
Gracie Allen Awards Outstanding Female Rising Star in a Comedy Series Selena Gomez Won[68]
Kids' Choice Awards Mexico Favorite International Female Personality Selena Gomez Nominated[69][70]
Casting Society of America Outstanding Achievement in Casting – Children's Series Programming Ruth Lambert and Robert McGee Nominated[71]
2011 2011 Kids' Choice Awards Favorite TV Actress Selena Gomez Won[72]
Favorite TV Sidekick David Henrie Nominated[72][73]
Favorite TV Show Wizards of Waverly Place Nominated[72][73]
2011 Australian Kids' Choice Awards Fave TV Star Selena Gomez Won[74]
Fave TV Show Wizards of Waverly Place Won[74]
ALMA Award Favorite TV Actress – Leading Role in a Comedy Selena Gomez Nominated[75][76]
Favorite TV Actress – Supporting Role María Canals Barrera Won[76]
Favorite TV Series Wizards of Waverly Place Nominated[75][76]
Young Artist Award Best Performance in a TV Series – Guest Starring Young Actress 11–15 Bella Thorne Nominated[77]
Imagen Award Best Young Actress/Television Selena Gomez Won[78]
Best Supporting Actress/Television María Canals Barrera Nominated[78]
NAACP Image Award Outstanding Performance in a Youth/Children's Program – Series or Special Selena Gomez Nominated[79]
Outstanding Children's Program Wizards of Waverly Place Nominated[79]
Teen Choice Awards Choice TV Actress: Comedy Selena Gomez Won[80]
Choice TV Show: Comedy Wizards of Waverly Place Nominated[80][81]
Primetime Emmy Outstanding Children's Program Wizards of Waverly Place Nominated[82]
Outstanding Cinematography For A Multi-Camera Series Rick Frank Gunter (Episode Dancing With Angels) Nominated[83]
Youth Rocks Awards Rockin' Ensemble Cast (TV/Comedy) Wizards of Waverly Place Nominated[84][85]
Rockin' Sidekick (TV/Film) Jake T. Austin Nominated[86][84]
Kids' Choice Awards Mexico Favorite International Show Wizards of Waverly Place Nominated[87][88]
Kids' Choice Awards Argentina Favorite TV International Show Wizards of Waverly Place Nominated[89][90]
Casting Society of America Outstanding Achievement in Casting – Children's Series Ruth Lambert and Robert McGee Nominated[91]
2012 2012 Kids' Choice Awards Favorite TV Actress Selena Gomez Won[92]
Favorite TV Sidekick Jennifer Stone Nominated[92]
Favorite TV Show Wizards of Waverly Place Nominated[92]
Young Artist Award Best Performance in a TV Series – Recurring Young Actress 17–21 Bridgit Mendler Nominated[93]
Best Performance in a TV Series – Guest Starring Young Actor 14–17 LJ Benet Nominated[93]
Imagen Award Best Young Actress/Television Selena Gomez Nominated[94][95]
NAACP Image Award Outstanding Writing in a Comedy Series Vince Cheung and Ben Montanio Nominated[96][97]
Primetime Emmy Outstanding Children's Program Wizards of Waverly Place Won[98]
Hollywood Teen TV Awards Favorite Television Actress Selena Gomez Nominated[99]
Favorite Television Actor Jake T. Austin Won[100]
Favorite Television Show Wizards of Waverly Place Won[101]
Casting Society of America Outstanding Achievement in Casting – Children's Series Programming Ruth Lambert y Robert McGee Won[102]
2013 2013 Kids' Choice Awards Favorite TV Actress Selena Gomez Won[103]
Favorite TV Actor Jake T. Austin Nominated[103]
Favorite TV Show Wizards of Waverly Place Nominated[103]

International release

Country/Region Network(s) Series premiere Series Title in Country
Turkey Turkey Digiturk[104] October 24, 2007 Waverly Büyücüleri
Disney Channel Turkey[105] October 12, 2007 Wizards of Waverly Place
United States United States Disney Channel[106]
Pakistan Pakistan Disney Channel Middle East October 12, 2007
Australia Australia Disney Channel Australia[107] October 19, 2007
Seven Network October 4, 2008
New Zealand New Zealand Disney Channel Australia[107] October 19, 2007
TV3 moved to FOUR February 4, 2009
United Kingdom United Kingdom Disney Channel UK & Channel 5[108] November 4, 2007
Republic of Ireland Ireland Disney Channel Ireland and TRTÉ[109] November 3, 2007
Canada Canada (English) Family[110] October 26, 2007
China China ICS[111] July 30, 2012 Wizards of Waverly Place(English)

少年魔法师(Chinese)

India India Disney Channel India[112] May 5, 2008 Wizards of Waverly Place
Sri Lanka Sri Lanka
Bangladesh Bangladesh
Malaysia Malaysia Disney Channel Malaysia[113]
(Airs in Malay (penyihir tempat Waverly) and English Language) 		March 9, 2008
Arab League Arab World Disney Channel Middle East[113]
(Airing with Arabic subtitles) 		February 29, 2008
Netherlands The Netherlands Disney Channel (Netherlands & Belgium)[114] October 3, 2009
Belgium Belgium November 1, 2009
Hong Kong Hong Kong Disney Channel Asia[113]
(Airing the show with Chinese Subtitles)
(Dubbed) 		March 9, 2008
TVB Pearl September 19, 2010 Wizards of Waverly Place (English)
少年魔法師 (Chinese)
Indonesia Indonesia Disney Channel Asia[113]
(Airing the show with Indonesian and Malay Subtitles)
(Dubbed in Thailand, and Vietnam) 		March 9, 2008 Wizards of Waverly Place
Philippines Philippines
Singapore Singapore
Thailand Thailand
Vietnam Vietnam Những phù thủy xứ Waverly
South Korea South Korea Disney Channel Korea 우리가족마법사
South Africa South Africa Disney Channel South Africa (airs in English)
SABC 3
Canada Canada (French) VRAK.TV[115] August 24, 2009 Les Sorciers de Waverly Place
France France Disney Channel France[116] January 22, 2008
NRJ12[117] August 31, 2009
Israel Israel Disney Channel Israel[118] June 2008 המכשפים מווייברלי פלייס
Bulgaria Bulgaria BNT 1 March 28, 2009 Магьосниците от Уейвърли Плейс
Disney Channel Bulgaria September 19, 2009
Greece Greece Disney Channel Greece November 7, 2009 Οι Μάγοι του Γουέβερλυ
ERT[119] January 5, 2010
Italy Italy Disney Channel Italy[114] January 26, 2008 I Maghi Di Waverly
Italia 1[120] January 12, 2010
Poland Poland Disney Channel Poland February 29, 2008 Czarodzieje z Waverly Place
TVP 1 September 12, 2010
Finland Finland Disney Channel Scandinavia Nelonen[121] February 29, 2008 Waverly Placen velhot
Denmark Denmark[122] Magi på Waverly Place (Magic at Waverly Place)
Sweden Sweden[123]
Norway Norway[124] Magikerne på Waverly Place
Germany Germany Disney Channel Germany[125] March 8, 2008 Die Zauberer vom Waverly Place
Super RTL[126] September 1, 2008
Switzerland Switzerland SF Zwei[127] April 11, 2009
Austria Austria ORF 1[128] June 20, 2009
Spain Spain Disney Channel Spain[129] January 18, 2008 Los Magos de Waverly Place
Antena 3[130]
Portugal Portugal Disney Channel Portugal[131] Os Feiticeiros de Waverly Place
SIC[132]
Brazil Brazil Disney Channel Brazil and Rede Globo[133] March 23, 2008 (Advance)
April 11, 2008 (Premiere)
Disney Channel Latin America[134]
Dominican Republic Dominican Republic March 23, 2008 (Advance)
April 14, 2008
(Premiere) 		Los Hechiceros de Waverly Place
Argentina Argentina
Costa Rica Costa Rica
Bolivia Bolivia
Colombia Colombia
Ecuador Ecuador
Haiti Haiti
Mexico Mexico
Panama Panama
Peru Peru
Paraguay Paraguay
Uruguay Uruguay
VenezuelaVenezuela
Taiwan Taiwan Disney Channel Taiwan[135] March 28, 2008 少年魔法師
Japan Japan Disney Channel Japan[136] April 18, 2008 ウェイバリー通りのウィザードたち
Albania Albania Digitalb[137] July, 2009 Magjistaret e sheshit Uejverli
Chile Chile Disney Channel Latin America March 23, 2008 (Advance)
April 14, 2008
(Premiere) 		Los Hechiceros de Waverly Place'
Canal 13 (Chile) March 6, 2010
Romania Romania Disney Channel Romania[138] September 19, 2009 Magicienii Din Waverly Place
Czech Republic Czech Republic Disney Channel (Central and Eastern Europe)[139][140][140] February 2009 Kouzelníci z Waverly
Slovakia Slovakia
Hungary Hungary Varázslók a Waverly helyből
Russia Russia СТС November 2, 2009 Волшебники из Вэйверли Плэйс
Disney Channel (Russia) August 11, 2010
Serbia Serbia Radio Television of Serbia[141] June 27, 2010 Чаробњаци са Вејверли плејса
Disney Channel Serbia[142]
Slovenia Slovenia Kanal A August 1, 2010 Čarovniki s trga Waverly
Slovakia Slovakia JOJ Plus September 18, 2012 Kúzelníci z waverly
Ukraine Ukraine Disney Channel Ukraine
TET 		2010–present (Disney Channel Ukraine)
2011 (TET; first two seasons) 		Чарівники з Вейверлі Плейс
Iceland Iceland RÚV
 Unknown Galdrakrakkar (Magic Kids)

References

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