Display window
A display window, most commonly called shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop. Display windows at boutiques usually have dressed-up mannequins in them.
Putting a window display of merchandise in a store's window is called "window dressing", which is also used to describe the items displayed themselves. As a figure of speech, "window dressing" means something done to make a better impression, and sometimes implies something dishonest or deceptive.[1]
In accounting
In accounting terms, to window-dress means to artificially manipulate the accounting numbers in order to make the company seem to be a better investment option than it really is.
See also
- A Guide to Window-Dressing (book)
- Display case
- Potemkin village
- Retail design
- Visual merchandising
- Window dresser
References
- Notes
- ^ Pearsall, Judy (2002). Concise Oxford English Dictionary. New York: Oxford University Press, Inc.
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