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Unorthodox Jukebox

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Untitled

Unorthodox Jukebox is the second studio album by American recording artist Bruno Mars, released on December 6, 2012 by Atlantic Records. On December 4, 2012, the album was available to listen to in its entirety for a week before the release.[1] Mars co-wrote the album and worked with producers including The Smeezingtons, Mark Ronson, Jeff Bhasker, Emile Haynie, Supa Dups, Diplo, Benny Blanco, Paul Epworth.

The album's lead single, "Locked Out of Heaven", was a commercial and critical success, topping the US Billboard Hot 100 chart for six consecutive weeks and charting inside the top ten in more than 20 countries across the world. Its second single, "When I Was Your Man" also peaked at #1 on the Hot 100 and experienced similar mainstream success.

Background and recording

I was only kind of familiar with his music. But we met up in London and the first thing he said was, 'I want to sound exactly the opposite of what a Mark Ronson collaboration with Bruno Mars is supposed to sound like.' That won me over – and then I found out what a phenomenal talent he is. This is the most progressive music I've worked on yet. It's going to open up the arteries and change the sound of music.[2]

—Mark Ronson, on producing and working with Bruno Mars.

Mars stated in an interview with Billboard: "This is me going into the studio and recording and writing whatever I want. This album represents my freedom. I've had big record label presidents look me in the face and say, 'Your music sucks, you don't know who you are, your music is all over the place, and we don't know how to market this stuff. Pick a lane and come back to us.' That was disgusting to me, because I'm not trying to be a circus act. I listen to a lot of music, and I want to have the freedom and luxury to walk into a studio and say, 'Today I want to do a hip-hop, R&B, soul or rock record'.[3] He further added, "We took some master chefs into the kitchen with no master plan... It was either going to be a disaster, or we were going to come out with something incredible."[4] During an interview with Rolling Stone magazine, Mars commented "It turned into this soulful, experimental, electronic, hard-to-explain thing... That's the reason behind the album title". He wanted to create something unexpected with the follow up of his debut album, Doo-Wops & Hooligans (2010).[2]

The album includes production from Mark Ronson, Jeff Bhasker, Emile Haynie, Diplo, Supa Dups, as well as The Smeezingtons. Mars noted that the album will be more musically varied and that he refuses to "pick a lane".[3] Mars has also been in studio with Benny Blanco and Paul Epworth. Regarding his production contributions, Blanco said: "I got a really cool song with him. Me and Paul [Epworth] just got together and Bruno wrote an amazing song on top of it. It kind of all came together." Discussing the song, Blanco states, "It's like some throwback Nina Simone type shit, like 'Sinnerman.' " However, it's unknown if these songs will be featured on Mars second album.[5] Mars also worked with guests like jazz artist Esperanza Spalding, and electronic producer Diplo. Mars claims to have taken each producer "beyond their comfort zone".[2] On the recording of the song "When I Was Your Man" Mars stated, "I'm never singing another ballad again,' but that came from the gut – it's the most honest, real thing I've ever sang... When there are no safe bets, that's when I feel my blood move."[2] Mars also claims that "Diplo has all the sounds in his computer to make the club go wild" to which Diplo replied "In our generation, he's the most talented guy I've worked with".[2]

Music and lyrics

A pop and R&B album,[6] Unorthodox Jukebox also incorporates rock, soul,[7] and reggae styles.[8] Andrew Chan of Slant Magazine observes "synthy '80s flourishes" in Mars' "approximations of R&B and reggae" on the album and likens his use of a "diluted form of vintage soul as the foundation for [his] middle-of-the-road pop-rock" to Adam Levine and Gavin DeGraw.[9] "Locked Out of Heaven" features booming synthesizers, a four-on-the-floor chorus, and a rock/reggae style similar to The Police.[10] Music journalist Simon Price finds Mars' style on the album more comparable to Wham!, particularly on songs such as "Treasure" and "When I Was Your Man".[11] Matt Diehl of Rolling Stone compares the disco-influenced "Moonshine" to French electronic duo Daft Punk,[4] while Allmusic's Tim Sendra calls "If I Knew" a "Sam Cooke-inspired" ballad.[12]

Mars' lyrics veer between the traditional notions of romance exhibited on "When I Was Your Man" and the male chauvinist sentiments on songs such as "Natalie" and "Gorilla".[9] The latter song contains a reference to his 2010 arrest for cocaine possession ("Got a body full of liquor with a cocaine kicker")[13] and is described by Mars as being about "good old animalistic sex".[4] For Unorthodox Jukebox, Mars hoped to "let loose" and discuss darker, more risqué subject matter, while drawing on the "danger" embraced by pop artists such as Michael Jackson and Prince.[4] Music journalist Kitty Empire argues that his songwriting values "narrative arc and internal logic".[8] Jody Rosen views that "Mars sings endlessly about sex – wild, wind-swept, Wagner­ian sex", and that he relies on "grand statements, soap-opera plotlines and actual-opera melodrama."[14]

Singles

"Locked Out of Heaven" was released as the lead single Produced by The Smeezingtons, Mark Ronson, Jeff Bhasker and Emile Haynie from the album on October 1, 2012.[15] It peaked at number one on the US Billboard Hot 100, becoming Mars' fourth number-one single on that chart.[16] It also peaked at number one in Canada and the US Pop Songs chart.[17] Elsewhere, it peaked inside the top ten in more than 20 countries.[18] It received positive response from music critics who praised its reggae, rock and funky beat and the lyrics talking about passion in a "tidy and impeccable" way.[19][20]

"When I Was Your Man" was released as the third and final promotional single on December 4, 2012 from the album and was released as the second official single on January 15, 2013.

"Treasure" will be released as the third single from the album in the summer of 2013.[21]

Promotional singles

"Young Girls" was released as the first promotional single on the iTunes Store in the United States on November 6, 2012 prior the release of the album.[22][23]

"Moonshine" was released as the second promotional single on November 19, 2012.

Promotion

Mars performed "Locked Out of Heaven" and "Young Girls" for the first time on Saturday Night Live on October 20, 2012.[24][25] Then, he performed the same songs on November 7, 2012 at the 2012 Victoria's Secret Fashion Show.[26] The performance later aired on December 4, 2012 on CBS.[27] On November 24, 2012, Mars appeared on the ninth season of the British X Factor where he performed "Locked Out of Heaven".[28][29] On the December 8,2012, Mars performed in the 2012 edition of Jingle Bell Ball, event anualy held and promoted by Capital FM which happend on the O2 Arena, in London.[30] On December 12, 2012, he performed "Locked Out of Heaven" during the semi-finals of the second season of the American X Factor.[31] Mars performed "When I Was Your Man" on The Voice during the final show of the third season on December 17, 2012.[32][33]

Critical reception

Professional ratings
Review scores
SourceRating
Allmusic[12]
The A.V. ClubC+[34]
Entertainment WeeklyA–[6]
The Guardian[35]
The Observer[8]
Paste7/10[36]
PopMatters8/10[37]
Rolling Stone[14]
Slant Magazine[9]
Spin8/10[13]

Unorthodox Jukebox received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 70, based on 16 reviews.[38] Jody Rosen of Rolling Stone felt that its "bombast" is "the stuff of great pop" and called it "a record that makes the competition sound sad and idea-starved by comparison."[14] Matt Cibula of PopMatters complimented its hooks and found the album to be "sung and arranged just as perfectly as his earlier work ... a truly accomplished and slick pop album".[37] Melissa Maerz of Entertainment Weekly commented that "his talent for crafting little pop perfections of all stripes is undeniable".[6] Jon Caramanica of The New York Times called its songs "exceptionally drawn and lush".[39]

Dan Hyman of Spin called the album "utterly engaging" and felt that Mars' lyrics "get a desperately needed kick in the pants".[13] BBC Music's Matthew Horton found the album "appealing, generally engaging and all shot through with the confidence of a man who must feel he's got the hit parade Midas touch."[7] Jason Lipshutz of Billboard viewed that the album "succeeds in mixing its safer stylistic choices with its relatively bold ideas."[40] Ryan Reed of Paste commented that Mars "still plays the sweetheart card well, but he's proven himself way more interesting as a badass."[36] Although she felt that Mars "remains a cipher", Kitty Empire of The Observer observed "a little more hooliganism" than on his first album and felt that, "despite its title, [it] deserves your grudging respect".[8]

In a mixed review, Allmusic's Tim Sendra criticized Mars as an "icky hater" and wrote that his "opinion of the opposite sex seems to have taken a nosedive" after "being a sweet romancer" on his first album.[12] Andy Gill of The Independent felt that, "although Bruno Mars is a talented chap, he's forced to demean his abilities by echoing other artists' former glories" on the album.[41] Slant Magazine's was similarly ambivalent towards Mars' "variety-show mimicry" and viewed his "workmanlike" singing as both a "minor limitation" and "the key to his appeal", ultimately calling the album "a reasonably listenable exercise in genre fetishization."[9] Tony Clayton-Lea of The Irish Times wrote that its songs "may be in serious hock to their sources, but Mars has a snappy way with rhythms and rhymes. No killer, then, but no filler, either."[42]

Commercial performance

Unorthodox Jukebox made its debut at number 4 on the Irish Recorded Music Association (IRMA), MegaCharts, Media Control and Ö3 Austria Top 40, which record the 100 most sold albums on a week in Ireland, Netherlands, Germany and Austria, respectively.[43][44] In Ireland, the record ascended to number 3 the the next week.[45] In Belgium, the charts are divided between the regions of Flanders and Wallonia. The album debuted at 14 and 30 respectively. The highest peak was number 4 and 6.[44] In the United Kingdom, Unorthodox Jukebox debuted at number one on the UK Albums Chart as the Official Charts Company predicted.[46] The album was the UK's fastest selling album by a recording artist in 2012, selling 136,000 copies, just behind the albums Babel, from Mumford & Sons (which sold 158.923 copies on the debut week) and Take Me Home, from One Direction (which sold 155.316 copies on the first-week of sales).[47][48] The number of copies sold was enough tocertifie the album as gold, published by the British Phonographic Industry (BPI) which indicates that sales are above 100,000 copies.[49]

In the United States, the album debuted at number two on the Billboard 200 with 192,000 copies sold in its first week, topping the expectatives of sales of the record that were around 140,000-150,000 copies.[50] In the following week, dropped to the third position with less 8% on the sales, which reached 178,000 units (around 370,000 copies sold in only two weeks).[51] The album reached the top of the Billboard 200 on 7 March 2013 after 12 weeks since released, selling 95,000 copies in that week.[52] As of March 2013, the album has sold over 1 million copies, according to Nielsen SoundScan.[53]

Track listing

No.TitleWriter(s)Producer(s)Length
1."Young Girls"Bruno Mars, Philip Lawrence, Ari Levine, Jeff Bhasker, Emile HaynieThe Smeezingtons, Bhasker, Haynie3:49
2."Locked Out of Heaven"Mars, Lawrence, LevineThe Smeezingtons, Bhasker, Haynie, Mark Ronson3:53
3."Gorilla"Mars, Lawrence, LevineThe Smeezingtons, Bhasker, Haynie, Ronson4:04
4."Treasure"Mars, Lawrence, Levine, Phredley Brown,The Smeezingtons,2:56
5."Moonshine"Mars, Lawrence, Levine, Andrew Wyatt, Bhasker, RonsonThe Smeezingtons, Bhasker, Ronson3:48
6."When I Was Your Man"Mars, Lawrence, Levine, WyattThe Smeezingtons3:33
7."Natalie"Mars, Lawrence, Levine, Benjamin Levin, Paul EpworthThe Smeezingtons, Benny Blanco*, Epworth*3:45
8."Show Me"Mars, Lawrence, Levine, Dwayne "Supa Dups" Chin-Quee, Mitchum ChinThe Smeezingtons, Supa Dups3:27
9."Money Make Her Smile"Mars, Lawrence, Levine, Brody BrownThe Smeezingtons, Diplo*3:23
10."If I Knew"Mars, Lawrence, LevineThe Smeezingtons2:12
Total length:34:51
Target deluxe edition bonus tracks[54]
No.TitleWriter(s)Producer(s)Length
11."Old & Crazy" (featuring Esperanza Spalding)Mars, BhaskerThe Smeezingtons, Bhasker, Haynie*1:55
12."Young Girls" (Demo)Mars, Lawrence, Levine, Bhasker, HaynieThe Smeezingtons3:38
13."Gorilla" (Demo)Mars, Lawrence, LevineThe Smeezingtons, Bhasker, Haynie, Ronson3:42
14."Moonshine" (The Futuristics Remix)Mars, Lawrence, Levine, Bhasker, Wyatt, RonsonThe Futuristics3:42
15."Locked Out of Heaven" (Major Lazer Remix)Mars, Lawrence, LevineMajor Lazer, Junior Blender*4:04
Total length:54:01

(*) denotes co-producer

Sample credits
  • "Old & Crazy" contains elements of "Japanese Sandman", performed by Django Reinhardt and written by Richard A. Whiting

Personnel

Credits for Unorthodox Jukebox adapted from liner notes.[55]

Charts

Weekly charts

Chart (2012-13) Peak
position
Argentine Albums Chart[56] 4
Australian Albums Chart[44] 1
Austrian Albums Chart[44] 4
Belgian Albums Chart (Flanders)[44] 4
Belgian Albums Chart (Wallonia)[44] 6
Canadian Albums Chart[57] 2
Czech Albums Chart[58] 36
Danish Albums Chart[44] 6
Dutch Albums Chart[44] 4
Finnish Albums Chart[44] 34
French Albums Chart[44] 5
German Albums Chart[44] 4
Hungarian Albums Chart[59] 2
Irish Albums Chart[45] 3
Italian Albums Chart[60] 20
Japanese Albums Chart[61] 7
Mexican Albums Chart[62] 3
New Zealand Albums Chart[44] 2
Norwegian Albums Chart[44] 13
Polish Albums Chart[63] 42
Portuguese Albums Chart[44] 10
South Korean Albums Chart[64] 2
Gaon International Albums Chart[64] 1
Spanish Albums Chart[44] 11
Swedish Albums Chart[44] 36
Swiss Albums Chart[44] 1
G-Music International Albums Chart[65] 5
G-Music Western Albums Chart[66] 2
UK Albums Chart[48] 1
US Billboard 200[52] 1

Year-end charts

Chart (2012) Position
ARIA Albums ChartCite error: The <ref> tag has too many names (see the help page). 38
Hungarian Albums Chart[67] 45

Certifications

Region Certification Certified units/sales
Australia (ARIA)[68] Platinum 70,000^
Canada (Music Canada)[69] Gold 40,000^
Denmark (IFPI Danmark)[70] Gold 10,000^
France (SNEP)[71] Gold 50,000*
Germany (BVMI)[72] Gold 100,000^
Hungary (MAHASZ)[73] Gold 0^
Ireland (IRMA)[74] Platinum 15,000^
Japan (RIAJ)[75] Gold 100,000^
Mexico (AMPROFON)[76] Gold 30,000^
New Zealand (RMNZ)[77] Platinum 15,000^
Spain (PROMUSICAE)[78] Gold 20,000^
Switzerland (IFPI Switzerland)[79] Gold 15,000^
United Kingdom (BPI)[80] Platinum 300,000^
United States (RIAA)[81] Platinum 1,000,000^

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history

Region Date Label
Netherlands[82] December 6, 2012 Warner Music Group
Australia[83] December 7, 2012 Atlantic Records
Germany[84]
Ireland[85]
Belgium[86][87] Warner Music Group
Finland[88][89]
Denmark[90] December 10, 2012
France[91] Atlantic Records
Greece[92] Warner Music Group
Hungary[93]
United Kingdom[94] Atlantic Records
United States[95]
Canada[96] December 11, 2012 Warner Music Canada
Japan[97] December 12, 2012 Warner Music Japan

References

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  76. ^ "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Type Bruno Mars in the box under the ARTISTA column heading and Unorthodox Jukebox in the box under the TÍTULO column heading.
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  78. ^ "Spanish Charts, 15th week 2013" (PDF) (in Spanish). PROMUSICAE. Retrieved 2013-04-25.
  79. ^ "The Official Swiss Charts and Music Community: Awards ('Unorthodox Jukebox')". IFPI Switzerland. Hung Medien.
  80. ^ id MUST BE PROVIDED for UK CERTIFICATION.
  81. ^ "American album certifications – Bruno Mars – Unorthodox Jukebox". Recording Industry Association of America.
  82. ^ "Unorthodox Jukebox" (in Dutch). Free Record Shop. Retrieved December 12, 2012.
  83. ^ "Buy Unorthodox Jukebox Bruno Mars, R&B, CD". Sanity. Retrieved December 12, 2012.
  84. ^ "Mars,Bruno - Unorthodox Jukebox - CD" (in German). musicline.de. PHONONET GmbH. Retrieved December 12, 2012.
  85. ^ "Mars,bruno - UNORTHADOX JUKEBOX - CD". Tower Records Dublin Ireland. Retrieved December 12, 2012.
  86. ^ "Unorthodox Jukebox: Bruno Mars"" (in Dutch). Standaard Boekhandel. Retrieved April 27, 2013.
  87. ^ "Unorthodox Jukebox by Bruno Mars". Apple Inc. iTunes Store (Belgium). Retrieved 7April 27, 2013. {{cite web}}: Check date values in: |accessdate= (help)
  88. ^ "Mars, Bruno: Unorthodox Jukebox (CD)" (in Finnish). Levykauppa Äx. Retrieved April 17, 2013.
  89. ^ "Unorthodox Jukebox by Bruno Mars". Apple Inc. iTunes Store (Finland). Retrieved April 17, 2012.
  90. ^ "Unorthodox Jukebox by Bruno Mars". Apple Inc. (in Danish). iTunes Store (Denmark). Archived from the original on December 7, 2012. Retrieved April 17, 2013.
  91. ^ "Unorthodox jukebox : Bruno Mars" (in French). Fnac. Retrieved December 12, 2012.
  92. ^ "Unorthodox Jukebox by Bruno Mars". Apple Inc. iTunes Store (Greece). Archived from the original on December 7, 2012. Retrieved December 17, 2012.
  93. ^ "Unorthodox Jukebox by Bruno Mars". Apple Inc. iTunes Store (Hungary). Archived from the original on December 7, 2012. Retrieved April 17, 2012.
  94. ^ "Bruno Mars: Unorthodox Jukebox (2012): CD". HMV. Retrieved December 12, 2012.
  95. ^ "Bruno Mars - Unorthodox Jukebox CD Album". CD Universe. Retrieved December 12, 2012.
  96. ^ "Unorthodox Jukebox by Bruno Mars". HMV Canada. Retrieved December 12, 2012.
  97. ^ "Bruno Mars / ブルーノ・マーズ 「Unorthodox Jukebox / アンオーソドックス・ジュークボックス 」" (in Japanese). Warner Music Japan. Retrieved December 12, 2012.
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