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Gwiyomi Song

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"Gwiyomi Song"
Song

The Gwiyomi Song, or Kwiyomi Song (귀요미 송), is a K-pop single by South Korean singer Hari and was released on February 18, 2013. It was inspired by a gesture from rapper South Korean Jung Ilhoon of boy group BtoB. The gesture is called 'Gwiyomi Player', which became an Internet meme in October 2012 followed by its first appearance on South Korean reality show by SBS MTV named MTV Diary. The gesture has also inspired many Asian netizens to upload their own versions onto the internet.

Background

File:Sssingging.jpg
A Girl Shows the Step's in the Gwiyomi Corous.

The internet meme originated from South Korean BToB member Jung Ilhoon who made a series of cute hand movements or simply 'counting numbers in a cute way' called 'Gwiyomi Player' or 'Kwiyomi Player' ('Cutie Player' in English). He made the gestures during episode 24 of BToB's reality TV show called MTV Diary, which aired in 2012.

The gesture became popular among various Korean entertainers after Ilhoon made an appearance on South Korean variety show Weekly Idol.[1] The show then featured a mini segment dubbed "The Aegyo Battle" (Battle of Cuteness) where various idols performed different variations of the Gwiyomi gesture.

On February 18, 2013, a song called the "Gwiyomi song" was released by South Korean singer Hari. The song was inspired by Jung Ilhoon's 'Gwiyeomi Player'. It became popular after Jung Ilhoon himself, uploaded a cover video on his music label, Cube Entertainment's YouTube channel, performing the gestures while singing the song with his own version of lyrics.[2]

Etymology

According to The Bangkok Post, "Gwiyomi" or "Kiyomi" is Korean slang used to refer to a cute person.[3] The lyrics of the song can be interpreted as "1 + 1 = Cutie, 2 + 2 = Cutie", etc.[3]

Gwiyomi (귀요미) is based on the adjective "gwiyeo-un" (귀여운), which means cute. Gwiyeo captures the meaning of cuteness, and "-un" is a form of conjugation to be altered for each intended usage. Ending an adjective with "-mi" (-미) has the effect of personifying the adjective, thereby turning the word into a noun. Thus "gwiyomi" means a cute person.

Viral spread

The Korean wave, or Hallyu, refers to the spread of popular culture and entertainment from South Korea to other parts of the world.

South Korea (2012)

After being featured on South Korean variety show Weekly Idol,[1] other K-pop idols from popular bands such as Miss A, Girls' Generation, Infinite and SISTAR also exhibited the hand gestures and movements of the "Gwiyomi Player".[4]

After the song'e release, Jung Ilhoon uploaded a cover video on his music label, Cube Entertainment's YouTube channel, performing the gestures while singing the song with his own version of lyrics.[2] This inspired many South Korean teenage girls to upload their own version of Gwiyomi on the Internet.[5] According to the K-pop website Soompi, many of these videos subsequently went viral on various Korean language

Southeast Asia (March 2013)

The "Gwiyomi Player" was mostly recreated by teenage girls from Southeast Asia, where the K-pop music genre has a huge and loyal fanbase especially in Thailand and in the Philippines. A few Thai actresses including Nuengthida Sophon also performed their own version of Gwiyomi. On March 26, The Bangkok Post described the "Gwiyomi" song as the latest web-viral sensation that has unseated "Gangnam Style" to become the new K-pop craze.[3]

In early April 2013, the China Internet Information Center (a web portal operating under the auspices of the Chinese State Council Information Office) reported that large numbers of Chinese Internet users have uploaded their own version of the "Gwiyomi" song.[6] On April 2, an article by a regional newspaper was republished by Xinhua News Agency (the official news agency of China), hailing "Gwiyomi" as the latest South Korean melody surpassing the popularity of "Gangnam Style".[7]

The Gwiyomi phenomenon began trending in several other countries in the region, including Malaysia,[8] Singapore,[9] Hong Kong[10] and Taiwan.[11]

References

  1. ^ a b "[CUT] Weekly Idol - BTOB Ilhoon's aegyo". onkeyish04 in YouTube. Retrieved 27 October 2012.
  2. ^ a b "Ilhoon (정일훈 of BTOB) - 하리 귀요미 송 (남자 버전)". theunitedcube in YouTube. Retrieved 24 February 2013.
  3. ^ a b c "'Kiyomi' grabs cute Thai girls". The Bangkok Post. 2013-03-26. Retrieved 2013-04-04. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ "What is 'Gwiyomi Player'? It is Quite the Thing in Korea". The Seener. Retrieved 6 April 2013.
  5. ^ Adrina (2013-03-28). "South Korean's New Dance Craze 'Gwiyomi Player'". Lipstiq.com. Retrieved 2013-04-04.
  6. ^ "凤凰传奇鸟叔曲婉婷 2012十大洗脑神曲盘点" (in Mandarin). China Internet Information Center. Retrieved 6 April 2013. 不但成为网络热搜话题，也吸引了大批网友相继模仿{{cite web}}: CS1 maint: unrecognized language (link)
  7. ^ "江南style"已落伍 新洗脑神曲"可爱颂"爆红". Xinhua News Agency. Retrieved 6 April 2013.
  8. ^ "Infectious and cute Kiyomi rises in Gangnam Style's wake". The Star (Malaysia). Retrieved 26 April 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ Soh, Elizabeth. "Are you cute enough for "Gwiyomi"?". Yahoo! Singapore. Retrieved 8 April 2013. The craze has' caught on here in Singapore after sweeping Thailand by storm, with local bloggers making videos of their own versions of the Gwiyomi song.
  10. ^ "嘟嘴妹《可愛頌》港男熱捧". Hong Kong Daily News. Retrieved 8 April 2013.
  11. ^ "超萌《可愛頌》掀瘋潮　露點版巨乳版暴紅" (in Mandarin). Apple Daily (Taiwan). Retrieved 8 April 2013.{{cite web}}: CS1 maint: unrecognized language (link)
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