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Vevo

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Vevo
Type of businessLimited liability company
Type of site
Video hosting service
FoundedUnited States and Canada
(December 8, 2009 (2009-12-08))
HeadquartersNew York City, New York, United States
No. of locations7
Area servedUnited States (December 8, 2009
Canada (December 8, 2009)
United Kingdom (April 26, 2011)
Ireland (April 26, 2011)
Brazil (April 14, 2012)
Australia (April 16, 2012)
New Zealand (October 15, 2012)
Italy (November 15, 2012)
France (November 15, 2012)
Spain (November 15, 2012)
The Netherlands (April 3, 2013)
Poland (May 17, 2013)
OwnerUniversal Music Group
Sony Music Entertainment
Abu Dhabi Media Company
Key peopleRio Caraeff (CEO)
IndustryMultimedia, music
ServicesMusic management
Net incomeUS$150 million (2011)[1]
URLVevo.com
LaunchedDecember 8, 2009
Current statusActive

Vevo (stylized VEVO) is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media[3] with EMI licensing its content to the group without taking an ownership stake.[4] The service was launched officially on December 8, 2009.[5] The videos on Vevo are syndicated across the web,[6] with Google and Vevo sharing the advertising revenue.[7]

Vevo offers music videos from three of the "big four" major record labels: Universal Music Group, Sony Music Entertainment, and EMI.[8] Warner Music Group was initially reported to be considering hosting its content on Vevo,[9] but subsequently formed a rival alliance with MTV Networks.[10] There are more than 50,000 videos available on Vevo.[11]

Development

The concept for Vevo was described as being a Hulu for music videos,[7] with the goal being to attract more high-end advertisers.[12] The site's other revenue sources include a merchandise store[13] and referral links to purchase viewed songs on Amazon MP3 and iTunes.[14] Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009.[15] The site went live on December 8, 2009, and that same month became the number one most visited music site in the US,[16] overtaking MySpace Music.[17]

Availability

The vevo.com website is currently available only in the US, Canada, UK, Ireland, Spain, Italy, France,[18] Netherlands, Australia, New Zealand, Poland, and Brazil. The website was scheduled to go worldwide in 2010,[19] but as of 1 January 2013 it was still not available outside these countries.[20] Vevo's official blog cited licensing issues for the delay in the worldwide rollout.[21] Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."[22] The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.[23] On 16 April 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It is expected to be launched in six more European and Latin American countries in 2012.[24] Vevo launched in South Africa in October 2012, becoming the first country in Africa to have the service.[25] Vevo launched in Spain, Italy, and France on November 15, 2012.[26] VEVO launched in The Netherlands on April 3, 2013 [27] and on May 17, 2013 also in Poland.[28]

Vevo is also available for a range of platforms including iOS, Android, Windows Phone, Kindle Fire, Google TV, Boxee, Roku and the Xbox 360.[29][30]

Vevo TV

On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel is currently available only in the United States and Canada, with other countries to follow.[31]

Policy on videos with explicit content

Vevo's former logo, used from December 2009 to March 2013

Versions of videos on Vevo with explicit content such as profanity may be edited. A company spokesperson stated: "Our censorship goal for launch was to keep everything clean for broadcast, 'the MTV version.'"[32] This allows Vevo to make their network more friendly to advertising partners such as McDonald's.[32] Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some videos are provided with an explicit version in addition to the censored version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to accept.[32]

Vevo Certified songs

Music videos that have accumulated at least 100 million views on YouTube are 'honored' with the mark of being Vevo Certified.

Top ten most viewed music videos[33]
Rank Title Artist Views
1 "Gangnam Style" Psy 1,648,300,752
2 "Baby" Justin Bieber featuring Ludacris 860,757,423
3 "On the Floor" Jennifer Lopez featuring Pitbull 671,078,689
4 "Love the Way You Lie" Eminem featuring Rihanna 563,633,944
5 "Party Rock Anthem" LMFAO featuring Lauren Bennett and GoonRock 543,140,429
6 "Waka Waka (This Time for Africa)" Shakira featuring Freshlyground 527,082,664
7 "Bad Romance" Lady Gaga 520,918,544
8 "Ai Se Eu Te Pego (Assim Você Me Mata)" Michel Teló 503,990,976
9 "Call Me Maybe" Carly Rae Jepsen 460,327,408
10 "Danza Kuduro" Don Omar featuring Lucenzo 443,224,794
Artists with the most certified honors[34]
Rank Artist Total certified videos
1 Rihanna 12
2 Justin Bieber 11
3 Lady Gaga 7
3 Katy Perry 7
3 Eminem 7
3 One Direction 7
3 Black Eyed Peas 7
4 David Guetta 6
4 Maroon 5 6
5 Taylor Swift 5
5 Shakira 5
5 Beyoncé 5
5 Bruno Mars 5

References

  1. ^ Smith, Ethan (2012-07-06). "Vevo Seeks New Financing". Wall Street Journal. Retrieved 2013-01-03.
  2. ^ "Vevo.com Site Info". Alexa Internet. Retrieved 2013-04-22.
  3. ^ Music Industry Companies Opening Video Site - New York Times, 7 December 2009
  4. ^ EMI Licenses Content to Vevo in 11th-Hour Deal - Wired, 7 December 2009
  5. ^ "Queen Rania calls on music world to support 1GOAL education campaign". 2009-12-10. Retrieved 2010-01-06.
  6. ^ Carr, Austin. Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos. Fast Company.com, October 27, 2010.
  7. ^ a b Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. Retrieved 2009-04-09.
  8. ^ "Vevo announces agreement with EMI Music". 2009-12-07.
  9. ^ Sandoval, Greg (2009-10-21). "Vevo negotiating with EMI and Warner Music". CNET. Retrieved 2010-07-27.
  10. ^ MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, 8 September 2010
  11. ^ "Full list of videos available on Vevo".
  12. ^ Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved 2009-12-17.
  13. ^ Release Notes: Facebook Like Button, Vevo Store and more - Vevo.com, 8.4.10
  14. ^ Notes from the Factory Floor - Vevo.com, 5.20.10
  15. ^ Sandoval, Greg (2009-06-04). "Sony joins YouTube and Universal on Vevo video site". CNET. Retrieved 2010-01-12.
  16. ^ Vevo Launches as #1 Music Network in the US Vevo.com, 13 Jan 2010
  17. ^ YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, 13 Jan 2010
  18. ^ Vevo launches in Spain, France and Italy
  19. ^ Andrews, Robert (2009-12-09). "Vevo Not Global Until 2010, Strains On First Day". paidContent:UK. Retrieved 2010-03-19.
  20. ^ YouTube Globalization Continues with Four New Languages (Exclusive) - Wired, 25 Aug 2010. "...videos on Vevo.com, a partnership between the major labels and YouTube, only appear in the U.S. and Canada. (Some of those videos appear in those countries on YouTube, according to Vevo; the company promised in January to launch Vevo in more countries before the end of 2010 but has yet to do so.)"
  21. ^ "Vevo Coming To More Countries As Soon As Possible". 2010-01-08. Retrieved 2010-05-28.
  22. ^ List of Vevo artist channels on YouTube
  23. ^ Salmon, Chris (2011-04-27). "Click to download: YouTube and Vevo battle it out". The Guardian. Retrieved 2011-04-27.
  24. ^ Jackson, Sally (April 16, 2012). "Aussie version of Vevo starts today". The Australian. Retrieved April 16, 2012.
  25. ^ Times LIVE (October 15, 2012). "VEVO launches in South Africa - Times LIVE". Times LIVE. Retrieved October 15, 2012.
  26. ^ "VEVO launches in Spain, Italy, and France". Official VEVO Facebook Page. November 15, 2012. Retrieved November 15, 2012.
  27. ^ "VEVO launches in The Netherlands". Official VEVO Facebook Page. April 3, 2013. Retrieved April 3, 2013.
  28. ^ . Official VEVO Facebook Page. May 17, 2013 title= VEVO launches in Poland https://www.facebook.com/VEVO/posts/10151374415425933:0 title= VEVO launches in Poland. Retrieved May 17, 2013. {{cite web}}: Check |url= value (help); Missing or empty |title= (help); Missing pipe in: |url= (help)
  29. ^ "VEVO: Platforms". Retrieved 2012-03-30.
  30. ^ "Vevo.com - VEVO: Platforms". Retrieved 2012-12-24.
  31. ^ "Beyond on-demand: VEVO launches VEVO TV, an MTV-inspired linear music video channel". The Next Web. Retrieved 12 March 2013.
  32. ^ a b c Learmonth, Michael (2010-01-22). "Google Supports Censorship On Vevo So It Can Sell More Ads". Business Insider. Retrieved 2012-01-30.
  33. ^ Most Viewed Music Videos of Day - Retrieved Mar 17, 2013
  34. ^ Vevo Launches Certified Award for Videos With 100 Million Views - Billboard, 6 Jun 2012
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