Ceres Fruit Juices
| File:Ceres Logo.jpg | |
| Company type | Private[1] |
|---|---|
| Industry | Fruit Juice |
| Founded | 1986 |
| Headquarters | , |
Area served | South Africa, Europe, North America, Asia |
Key people | Pieter Hanekom (CEO) M. J. Truter (CFO) |
| Products | Ceres Fruit Juices, Liqui-Fruit, Superfruit, Caribbean, Daly’s, Wild Island and Squeeza[1] |
| Parent | Pioneer Foods Group |
| Website | www.ceres.co.za |
Ceres Fruit Juices is a company based in South Africa. It produces fruit juice and other fruit based products. Pieter Hanekom is CEO.
Ceres advertises their products being made from 100% fruit juice without preservatives. They are manufactured using aseptic processing. The products are widely sold in Africa and imported to many areas including North America, Europe, and Asia. The United States is one of their largest markets.
The company is named after the town of Ceres in the Western Cape, South Africa where it was first founded in 1986. The Ceres valley is an important fruit growing region in southern Africa, particularly for apples, pears and stone fruits.
Products
Ceres, attributed with the same name at the parent company, is also the flagship. It sells a number of different juices. These include:
References
- ^ a b "Ceres company history". Ceres Fruit Juice. Retrieved 29 January 2011.
- ^ "Ceres Fruit Juices (Pty) Ltd". Bloomberg Businessweek. Retrieved 29 January 2011.
External links
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